In the last few years, the customer experience (CX) has become more important than ever. For companies in nearly every industry, the pressure to efficiently scale content production is immense. In fact, 81% of companies surveyed by Gartner expect to be competing mainly on CX this year—so it’s not their products themselves that companies want to sharpen, but the experience of their brand that they deliver to customers.
In this whitepaper you’ll find:
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