ResourcesModular Content: Maximize Content Reuse, Optimize Content Budgets

Modular Content: Maximize Content Reuse, Optimize Content Budgets

In the last few years, the customer experience (CX) has become more important than ever. For companies in nearly every industry, the pressure to efficiently scale content production is immense. In fact, 81% of companies surveyed by Gartner expect to be competing mainly on CX this year—so it’s not their products themselves that companies want to sharpen, but the experience of their brand that they deliver to customers.

In this whitepaper you’ll find:

  • An introduction into content types
  • A guide to creating modular content blocks for a more integrated CX
  • How to differentiate yourself – scaling personalization with modular content, using media channels
  • Market research highlights e.g. 73% of respondents say CX is an important factor in purchasing decisions (Pwc, 2021).

To find out more about how modular content can benefit your firm, please fill in the form below to get your free copy of the Whitepaper.