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Raja Rajamannar, Mastercard: Multisensory marketing and preparing for the fifth marketing paradigm

Podcast | Marketing Raja Rajamannar, Mastercard: Multisensory marketing and preparing for the fifth marketing paradigm

6d

Raja Rajamannar, Mastercard: Multisensory marketin...

The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and soun...

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Sports sponsorship: Vista and Liverpool FC's match-winning model

Podcast | Strategy Sports sponsorship: Vista and Liverpool FC's match-winning model

2w

Sports sponsorship: Vista and Liverpool FC's match...

Vista is partnering with the likes of Liverpool FC and the Boston Celtics to place the spotlight on small businesses who have seen increased followers...

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Viral is vanity: The biggest pitfalls damaging your social media ROI

Podcast | ROI Marketing Viral is vanity: The biggest pitfalls damaging your social media ROI

3w

Viral is vanity: The biggest pitfalls damaging you...

“The biggest pitfall is thinking organic social will boost your brand. It won’t work for 99% of people. Ryanair is the exception, not the norm. Taking...

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How breaking down marketing silos helped PwC reimagine its global strategy

Podcast | Strategy How breaking down marketing silos helped PwC reimagine its global strategy

4w

How breaking down marketing silos helped PwC reima...

"Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact ...

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Make or break your digital center of excellence with Ericsson

Podcast | Strategy Make or break your digital center of excellence with Ericsson

1m

Make or break your digital center of excellence wi...

"Do your stakeholder mapping. Identify your influencers. Invest in those relationships. Find your superusers and build relationships from the bottom u...

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Matt McGowan, Snapchat: Bringing AR into your traditional marketing mix

Podcast | AR & VR Matt McGowan, Snapchat: Bringing AR into your traditional marketing mix

1m

Matt McGowan, Snapchat: Bringing AR into your trad...

"Part of looking at misconceptions is looking at best practices. One of the biggest is that AR is not scalable, is hard to create, and is expensive. T...

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Measuring for the customer: The future of brand loyalty

Podcast | Loyalty Measuring for the customer: The future of brand loyalty

2m

Measuring for the customer: The future of brand lo...

Azlan advocates for a model that moves away from measuring products and services in individual channels, toward measuring success from a customer pers...

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Maintaining a cohesive brand personality throughout change

Podcast | Brand awareness Maintaining a cohesive brand personality throughout change

2m

Maintaining a cohesive brand personality throughou...

Throughout change, it’s important to keep in mind your differentiators and what customers love about you. Where possible, you should aim to keep these...

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Using storytelling for strategic planning

Podcast | Strategy Using storytelling for strategic planning

2m

Using storytelling for strategic planning

Each story requires not only a hero but an adversary to overcome and a beneficiary who will share the goal of the hero. Whilst these characters can be...

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Being an effective marketing leader with Mark Evans, Direct Line Group

Podcast | Data & Analytics Being an effective marketing leader with Mark Evans, Direct Line Group

2y

Being an effective marketing leader with Mark Evan...

Leadership, the exciting yet volatile future of marketing, and sector-specific challenges Read More...

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