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Progress over process: The principles of exceptional marketing leadership

Podcast | Leadership Progress over process: The principles of exceptional marketing leadership

1y

Progress over process: The principles of exception...

“You need to create an environment and a culture that allows people to experiment and innovate. Create an environment that favors progress over perfec...

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Margaret Molloy: The power of simplicity

Podcast | Digital Leaders Margaret Molloy: The power of simplicity

1y

Margaret Molloy: The power of simplicity

“The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Read More...

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Darrell Alfonso: The attributes of an effective martech stack

Podcast | Marketing Technology Darrell Alfonso: The attributes of an effective martech stack

1y

Darrell Alfonso: The attributes of an effective ma...

A healthy martech stack is much like the human body. It should be functional, efficient, and have longevity. Read More...

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Raja Rajamannar, Mastercard: Multisensory marketing and preparing for the fifth marketing paradigm

Podcast | Marketing Raja Rajamannar, Mastercard: Multisensory marketing and preparing for the fifth marketing paradigm

1y

Raja Rajamannar, Mastercard: Multisensory marketin...

The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and soun...

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Sports sponsorship: Vista and Liverpool FC's match-winning model

Podcast | Strategy Sports sponsorship: Vista and Liverpool FC's match-winning model

1y

Sports sponsorship: Vista and Liverpool FC's match...

Vista is partnering with the likes of Liverpool FC and the Boston Celtics to place the spotlight on small businesses who have seen increased followers...

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Viral is vanity: The biggest pitfalls damaging your social media ROI

Podcast | Social Media Viral is vanity: The biggest pitfalls damaging your social media ROI

1y

Viral is vanity: The biggest pitfalls damaging you...

“The biggest pitfall is thinking organic social will boost your brand. It won’t work for 99% of people. Ryanair is the exception, not the norm. Taking...

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How breaking down marketing silos helped PwC reimagine its global strategy

Podcast | Strategy How breaking down marketing silos helped PwC reimagine its global strategy

1y

How breaking down marketing silos helped PwC reima...

"Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact ...

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Make or break your digital center of excellence with Ericsson

Podcast | Strategy Make or break your digital center of excellence with Ericsson

1y

Make or break your digital center of excellence wi...

"Do your stakeholder mapping. Identify your influencers. Invest in those relationships. Find your superusers and build relationships from the bottom u...

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Matt McGowan, Snapchat: Bringing AR into your traditional marketing mix

Podcast | AR & VR Matt McGowan, Snapchat: Bringing AR into your traditional marketing mix

1y

Matt McGowan, Snapchat: Bringing AR into your trad...

"Part of looking at misconceptions is looking at best practices. One of the biggest is that AR is not scalable, is hard to create, and is expensive. T...

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Measuring for the customer: The future of brand loyalty

Podcast | Loyalty Measuring for the customer: The future of brand loyalty

1y

Measuring for the customer: The future of brand lo...

Azlan advocates for a model that moves away from measuring products and services in individual channels, toward measuring success from a customer pers...

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