IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Read More...
View resourceConsumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, compa...
View resourceMost brands are measuring their marketing spend using either Google Analytics or ad platform tools. These approaches are both fundamentally flawed – G...
View resourceThe Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage...
View resourceThe need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete t...
View resourceWith so many challenges, it is imperative you, as an email marketer, take action to ensure more of your carefully crafted emails reach the right peopl...
View resourceUS companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge bac...
View resourceCreating compelling messaging that motivates buyers is an essential component of effective digital marketing campaigns. It’s also obvious. An equally ...
View resourceMarketing cloud suites have long positioned themselves as the “all-in-one” solution for enterprise brands. Many have even promised the single customer...
View resourceThe rules of marketing and customer engagement continue to change — especially in light of consumer privacy regulations like the CCPA and GDPR. Consum...
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