The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceThe Covid-19 pandemic has accelerated digital transformation, and data has been at the forefront of this change. This has created an opportunity for m...
View resourceMarketing cloud suites have long positioned themselves as the “all-in-one” solution for enterprise brands. Many have even promised the single customer...
View resourceThe rules of marketing and customer engagement continue to change — especially in light of consumer privacy regulations like the CCPA and GDPR. Consum...
View resourceThe 2023 Customer Experience Imperatives will help you navigate the current marketing landscape by looking at your whole organization, evaluating your...
View resourceIP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Read More...
View resourceIP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Read More...
View resourceConsumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, compa...
View resourceMost brands are measuring their marketing spend using either Google Analytics or ad platform tools. These approaches are both fundamentally flawed – G...
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