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Impact of SEO and Content Marketing

Whitepaper | Digital Transformation Impact of SEO and Content Marketing

1m

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

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Data Analytics in Marketing

Whitepaper | Digital Transformation Data Analytics in Marketing

2m

Data Analytics in Marketing

The Covid-19 pandemic has accelerated digital transformation, and data has been at the forefront of this change. This has created an opportunity for m...

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Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

Whitepaper | Digital Transformation Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

3m

Marketing Cloud Suite vs. Best-of-Breed Approach: ...

Marketing cloud suites have long positioned themselves as the “all-in-one” solution for enterprise brands. Many have even promised the single customer...

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The New Customer Engagement Model: How to Transform Customer Relationships & Drive Growth in the Privacy-First Era

Whitepaper | Digital Transformation The New Customer Engagement Model: How to Transform Customer Relationships & Drive Growth in the Privacy-First Era

3m

The New Customer Engagement Model: How to Transfor...

The rules of marketing and customer engagement continue to change — especially in light of consumer privacy regulations like the CCPA and GDPR. Consum...

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2023 CUSTOMER EXPERIENCE IMPERATIVES

Whitepaper | Digital Transformation 2023 CUSTOMER EXPERIENCE IMPERATIVES

3m

2023 CUSTOMER EXPERIENCE IMPERATIVES

The 2023 Customer Experience Imperatives will help you navigate the current marketing landscape by looking at your whole organization, evaluating your...

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STATE OF ECOMMERCE ADVERTISING REPORT Q4 2022

Whitepaper | Advertising & Promotion STATE OF ECOMMERCE ADVERTISING REPORT Q4 2022

5m

STATE OF ECOMMERCE ADVERTISING REPORT Q4 2022

IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Read More...

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A Guide to Understanding How IP Data Helps Marketers

Whitepaper | Digital Marketing A Guide to Understanding How IP Data Helps Marketers

7m

A Guide to Understanding How IP Data Helps Markete...

IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Read More...

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Future of Marketing: Why Personalization Matters

Whitepaper | Analytics Future of Marketing: Why Personalization Matters

7m

Future of Marketing: Why Personalization Matters

Consumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, compa...

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State of eCommerce Advertising Report

Whitepaper | Commerce & Sales State of eCommerce Advertising Report

8m

State of eCommerce Advertising Report

Most brands are measuring their marketing spend using either Google Analytics or ad platform tools. These approaches are both fundamentally flawed – G...

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Black Friday Cyber Monday eCommerce Advertising Report

Whitepaper | Commerce & Sales Black Friday Cyber Monday eCommerce Advertising Report

8m

Black Friday Cyber Monday eCommerce Advertising Re...

The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage...

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