[VIDEO] The New Customer Journey
Duration: 45 mins
New technology is causing a constant evolution of the customer journey as consumers look for a seamless experience across devices and mediums (voice, visual etc.). The result of which is causing an increase in the number of online interactions pre-sale and a headache for brands as they look to understand how best to respond. Amazon and other online retailers are also disrupting the market and adding their own challenges and opportunities.
This session will look at how these journeys have changed and are changing, including the exclusive release of research from ClickZ and Catalyst, before delving into the ways marketers should prepare to take advantage.
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