[VIDEO] Keynote: The State of Marketing Automation with McKinsey & Mailchimp

This is the opening keynote discussion from the virtual Marketing Innovation Forum held on October 22, 2020. During this session our expert panel broke down the current state of marketing automation: how it has evolved; who are the top players; what are the current problems with it; how it differs from B2B to B2C; where the tech sits in the martech stack; and highlights some great current innovations within the tech.

Speakers included:

• David Dewey, Vice President of Data Products, Mailchimp
• Oliver Gediehn, Expert Associate Partner, McKinsey & Company