SMARTpages.com, YellowPages.com Serve Simplified Local Search Ads

Online listing sites aim to bring a flat fee ad option to local small businesses.

SBC SMARTpages.com and YellowPages.com this week created flat-rate pricing packages for local search advertising, in an effort to bring more of their local listings customers online.

SBC and YellowPages.com are following the lead of partner BellSouth, which already has such a pricing structure in place for its RealPages.com offering. (SBC and BellSouth are joint owners of YellowPages.com.) As in the case of the BellSouth service, Marchex subsidiary TrafficLeader will run the program, which is intended to unburden small business owners of the micromanagement of online advertising.

TrafficLeader’s role is to buy keywords on each search engine on behalf of advertisers, guaranteeing them a certain number of clicks a month. TrafficLeader also enables the Yellow Pages companies to aggregate reporting data and pass them along to the merchant.

“We offer four or five different [pricing] packages,” said Mary Jane Thornburg, senior manager of Internet marketing at SBC SMARTpages.com. “If you are an advertiser and want to buy 60 clicks per month over a 12 month term, you will receive that traffic through this program. ”

SBC SMART Pages, BellSouth RealPages.com and YellowPages.com currently maintain separate Web sites and will offer the TrafficLeader solution under their own brand. The three sites are expected to merge under the YellowPages.com URL later this year.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource