Website Optimization ROI Calculator

Campaign Revenue

This is the total revenue generated by your campaign

Gross Profit %

This is the gross profit generated by the company (e.g. If you sell a product for $100 and make $45 gross profit, your gross profit percentage is 45%)

Marketing Costs

This is the marketing costs for running your campaign

Full Campaign Revenue

Gross Profit

This is the profit left once you have taken out all your costs of goods sold

Marketing Costs

These are the marketing costs for running your campaign

ROI on Full Campaign Revenue

The return on investment calculated using your Full Campaign Revenue – for every $1 invested, you generated X% of revenue

ROI on Gross Profit

The return on investment calculated using your Gross Profit – for every $1 invested, you generated X% of profit

Net Profit

The net profit generated by your campaign (taking out Cost of Goods Sold and Gross Profit levels)