Website Optimization ROI Calculator

With the increasing complexity of the customer journey, traditional single-touch attribution models are no longer sufficient. In this article, I’ll look at the ‘must-knows’ on how to achieve a data-driven attribution model and tailor it to the needs of your brand.

At times, selecting an email marketing vendor can feel like walking around a Moroccan souk. Display a slight interest and providers will descend on you from all angles, promising you the world in a language you don’t fully understand. So how can you cut through the noise and find out who can deliver?

For years, marketers have scrutinized every aspect of the customer journey–but it is becoming increasingly apparent that just understanding it isn’t enough. Here’s how technology is enabling marketers to go from understanding to influencing their customers’ journeys.

The rise of social media has opened up new opportunities for brands to explore a new method of communicating with their customers. Mary Meeker’s Internet Trends Report 2017 looks at how social media has affected customer service.