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Digital Marketing

Marketing Technology

Emerging Technology

Digital Transformation

Stats & Tools

    Information

    Website Optimization ROI Calculator

    Website Optimization ROI Calculator

    Related Tools

    ROI Calculator: Your Campaign Metrics

    Campaign Revenue

    This is the total revenue generated by your campaign

    $

    Gross Profit %

    This is the gross profit generated by the company (e.g. If you sell a product for $100 and make $45 gross profit, your gross profit percentage is 45%)

    %

    Marketing Costs

    This is the marketing costs for running your campaign

    $

    ROI Calculator: Your Campaign Revenue

    Full Campaign Revenue

    Gross Profit

    This is the profit left once you have taken out all your costs of goods sold

    Marketing Costs

    These are the marketing costs for running your campaign

    ROI on Full Campaign Revenue

    The return on investment calculated using your Full Campaign Revenue – for every $1 invested, you generated X% of revenue

    ROI on Gross Profit

    The return on investment calculated using your Gross Profit – for every $1 invested, you generated X% of profit

    Net Profit

    The net profit generated by your campaign (taking out Cost of Goods Sold and Gross Profit levels)

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