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September 26, 2017
Popular Posts
How could the Internet of Things change the game for content marketers?
According to IHS, there were 15.4 billion connected devices in 2015, with the number expected to grow to 30.7 billion in 2020 and 75.4 billion in 2025. How can content marketers prepare for the rise of the Internet of Things, and the way that it will change how we create and consume content?
4 data types you need to understand the customer journey
Understanding the customer journey is essential when you want to attribute accurately and effectively optimize your website. That requires in-depth analysis of customer data. Luckily, there are a range of tools that can help you.
Big data in the travel industry: How can travel companies do more to collect and use customer data?
Big data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creating valuable data at every stage of their journey, how can travel companies do more to collect and connect these data points to improve the customer experience?
