This is the total revenue generated by your campaign
This is the gross profit generated by the company (e.g. If you sell a product for $100 and make $45 gross profit, your gross profit percentage is 45%)
This is the marketing costs for running your campaign
This is the profit left once you have taken out all your costs of goods sold
These are the marketing costs for running your campaign
The return on investment calculated using your Full Campaign Revenue – for every $1 invested, you generated X% of revenue
The return on investment calculated using your Gross Profit – for every $1 invested, you generated X% of profit
The net profit generated by your campaign (taking out Cost of Goods Sold and Gross Profit levels)