What would we do without social media?
New Top-Level Domains (TLDs) have become more popular in the last couple of years, so here’s everything you need to know about them.
When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we’ll look at how data-driven attribution can help businesses better understand where discount codes produce the best ROI.
A new year brings new metrics. Or maybe it’s just a good reminder that you need to evaluate your existing KPIs.