WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 2019
Emerging Technology

WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 20...

7y Tereza Litsa

WhatsApp, Messenger, Facebook were top 3 apps down...

App downloads worldwide are up 11% from last year, and Facebook owns the top 3 most popular apps downloaded. What marketers should know on trends in A...

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US digital ad spend up 18% YoY, new IAB report says
Digital Advertising

US digital ad spend up 18% YoY, new IAB report says

7y Kimberly Collins

US digital ad spend up 18% YoY, new IAB report say...

Digital ad spend in the US reached $28.4 billion in Q1 of 2019, up from $23.9 billion in Q1 of last year. Retail accounts for nearly 22% of that spend...

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Amazon Prime Day 2019: Key stats on consumer habits
Digital Marketing

Amazon Prime Day 2019: Key stats on consumer habits

7y Tereza Litsa

Amazon Prime Day 2019: Key stats on consumer habit...

More than 300 retailers joined Prime Day 2019, and stats show revenue increases both on and off Amazon. What do these insights show us on consumer beh...

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What are the biggest challenges senior marketers face?
Analytics

What are the biggest challenges senior marketers face?

7y Tereza Litsa

What are the biggest challenges senior marketers f...

A new report looks at the biggest challenges marketers face around data, creativity, new technologies, and how to focus on what matters most. Read Mor...

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New report: SEO and Content Marketing jobs see salary boosts in 2019
Content

New report: SEO and Content Marketing jobs see salary boosts in 2019

7y Barry Levine

New report: SEO and Content Marketing jobs see sal...

Seven of 10 types of content marketing and SEO roles saw salary increases from 2018 to 2019, according to a new report by Conductor. SEO Manager, for ...

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Social media usage and advertising 2019, per Mary Meeker’s Internet Trends Report
Digital Marketing

Social media usage and advertising 2019, per Mary Meeker’s Internet Trends ...

7y Tereza Litsa

Social media usage and advertising 2019, per Mary ...

What can we learn from Mary Meeker’s Trends Report about the state of social media usage and advertising in 2019? Here’s everything you need to know. ...

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Is martech a threat to marketing jobs?
AI & Automation

Is martech a threat to marketing jobs?

7y Luke Richards

Is martech a threat to marketing jobs?

Fears about job loss are increasing in the martech era, but businesses can be more transparent about how jobs will change and what tasks tech will tak...

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Internet growth + usage stats 2019: Time online, devices, users
Industry Developments

Internet growth + usage stats 2019: Time online, devices, users

7y Jeannie Dougherty

Internet growth + usage stats 2019: Time online, d...

Internet users now make up 57% of the global population. On average, people spend 6 hours and 42 minutes online each day. By 2021, a projected 73% of ...

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Creating a voice search experience for your brand
Voice

Creating a voice search experience for your brand

7y Emily Alford

Creating a voice search experience for your brand

Gartner predicts that by 2020, voice search will account for 30% of all web-browsing. Preparing your brand for this unprecedented rise in voice search...

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Survey: Customer experience trends 2019
Leadership

Survey: Customer experience trends 2019

7y Lynne Capozzi

Survey: Customer experience trends 2019

Per a recent survey, 66% of consumers globally said "I don't remember when a brand experience exceeded my expectations." Key findings from the report....

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Research: 26% of US adults own a smart speaker as of January 2019
Voice

Research: 26% of US adults own a smart speaker as of January 2019

7y Kimberly Collins

Research: 26% of US adults own a smart speaker as ...

A new report found that 66.4 million US adults own a smart speaker as of January 2019, up from 47.3 million in January 2018. Other key findings from r...

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Two top officials leave Facebook as Zuck focuses on privacy
Industry Developments

Two top officials leave Facebook as Zuck focuses on privacy

7y Kimberly Collins

Two top officials leave Facebook as Zuck focuses o...

On March 14, Facebook's Chief Product Officer and head of WhatsApp announced their departures, tied to Zuckerberg's new privacy-focused direction. Rea...

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Four takeaways for CMOs from Mobile World Congress 2019
Industry Developments

Four takeaways for CMOs from Mobile World Congress 2019

7y Mike Herrick

Four takeaways for CMOs from Mobile World Congress...

Nearly 110,000 people attended last week's huge event in Barcelona. 5G prototypes, D2C tech brands, and GDPR were just a few of the main takeaways. Re...

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The future of Facebook according to Zuckerberg and how it affects social media marketing
Social media

The future of Facebook according to Zuckerberg and how it affects social me...

7y Tereza Litsa

The future of Facebook according to Zuckerberg and...

Facebook is changing the future of social media marketing by promising to focus on private messaging. How does this decision affect marketers? Read Mo...

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Twitter marketing 2019: Eight tips to win
Social media

Twitter marketing 2019: Eight tips to win

7y Lucy Barret

Twitter marketing 2019: Eight tips to win

Twitter content marketing continues to get more complex with each passing day. Tips for a unique approach to your Twitter marketing strategy in 2019. ...

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ClickZ Marketing Technology Awards: Finalists announced for 2019
Disruptive MarTech

ClickZ Marketing Technology Awards: Finalists announced for 2019

7y Kimberly Collins

ClickZ Marketing Technology Awards: Finalists anno...

Behold: The official list of finalists for the ClickZ Marketing Technology Awards 2019. Winners will be announced at the event on March 21, in New Yor...

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Ecommerce disruption 2019: Data and trends for what to expect this year
Ecommerce

Ecommerce disruption 2019: Data and trends for what to expect this year

7y Kimberly Collins

Ecommerce disruption 2019: Data and trends for wha...

Current issues in ecommerce, how the customer journey is changing, what data analysis we should be doing for ecommerce, and trends for the rest of 201...

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Facebook marketing: What’s working in 2019?
Digital Marketing

Facebook marketing: What’s working in 2019?

7y Tereza Litsa

Facebook marketing: What’s working in 2019?

Based on data from >105 million posts, what can we learn about how Facebook posting strategies are changing? Here's what to expect for Facebook mar...

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From AI to personalization: Here are 2019’s biggest search trends
Search

From AI to personalization: Here are 2019’s biggest search trends

7y Emily Alford

From AI to personalization: Here are 2019’s bigges...

Survey results reveal the top search trends 2019 looks to have in store for marketers. Here are the top five, along with tips for how to handle them. ...

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Martech news roundup: Apple moves toward smart homes, LinkedIn Live, Affinity funding
Disruptive MarTech

Martech news roundup: Apple moves toward smart homes, LinkedIn Live, Affini...

7y Kimberly Collins

Martech news roundup: Apple moves toward smart hom...

Roundup of top news in martech from the week of Feb 11–Feb 19, 2019. Read More...

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The IoT 2019: Many "things" ahead, but here are four predictions
Emerging Technology

The IoT 2019: Many "things" ahead, but here are four predictions

7y Adam Fingerman

The IoT 2019: Many "things" ahead, but here are fo...

Bain & Company forecasts that the market for the Internet of Things will grow to about $520 billion by 2021. Here are four predictions for the IoT...

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Martech news roundup: Databricks and Gong.io funding, Twitter earnings, new Facebook Ads segments
Disruptive MarTech

Martech news roundup: Databricks and Gong.io funding, Twitter earnings, new...

7y Kimberly Collins

Martech news roundup: Databricks and Gong.io fundi...

Roundup of top news in martech from the week of Feb 4–Feb 11, 2019. Read More...

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Facebook unveils its plans for 2019: What’s next?
Digital Marketing

Facebook unveils its plans for 2019: What’s next?

7y Tereza Litsa

Facebook unveils its plans for 2019: What’s next?

Zuckerberg shared Facebook's Q4 earnings, as well as their product roadmap and plans for 2019. Here's an overview of all the key points to know. Read ...

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B2B strategy for 2019: Four steps to get started
Strategies

B2B strategy for 2019: Four steps to get started

7y Jess Rasmussen

B2B strategy for 2019: Four steps to get started

Looking to start a B2B strategy this year? Here we take a new brand and walk you through four steps to get started, and which five metrics to monitor....

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Predictions for mobile in 2019: Top 8 trends to watch this year
Mobile

Predictions for mobile in 2019: Top 8 trends to watch this year

7y Sven Lubek

Predictions for mobile in 2019: Top 8 trends to wa...

Wondering what's in store for mobile marketing this year? Here are our top eight predictions for mobile in 2019. Messenger ads, parallel bidding, and ...

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10 marketers share their top predictions for marketing in 2019
Digital Marketing

10 marketers share their top predictions for marketing in 2019

7y Courtenay Worcester

10 marketers share their top predictions for marke...

We asked ten marketing leaders, "What are your top predictions for marketing in 2019?" Here are the ten upcoming trends they think you should keep an ...

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Digital transformation: What it is and why it matters in 2019
Digital Transformation

Digital transformation: What it is and why it matters in 2019

7y Brandyn Morelli

Digital transformation: What it is and why it matt...

Digital transformation could be in the running for "buzzword of the year." And yet, it's something businesses take very seriously. Here's a primer for...

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