More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey

Leadership More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey

4y Mike O'Brien

More data, fewer agencies: Key takeaways from Dent...

Though the marketing landscape changes quickly and constantly, the average CMO views their role the exact same as they always have; driving business g...

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5 first-party data strategies to power your personalization

Analytics 5 first-party data strategies to power your personalization

4y Mike O'Brien

5 first-party data strategies to power your person...

The most valuable data is the first-party data brands get directly from their customers. Here are five strategies that will help brands and advertiser...

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ClickZ's Super Bowl LII winners, with a technology twist

Digital Advertising ClickZ's Super Bowl LII winners, with a technology twist

5y Mike O'Brien

ClickZ's Super Bowl LII winners, with a technology...

"Super Bowl winners" is usually based on the public's favorite ads, which often involve puppies tugging at the heartstrings. This year, we're focusing...

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7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

Email 7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

5y Mike O'Brien

7 email marketing lessons from Dollar Shave Club, ...

We're all marketers, but we're also consumers. What email marketing lessons can we learn from our own user experience? Straight out of my own inbox, h...

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ClickZ's top 5 tech predictions for 2018

Emerging Technology ClickZ's top 5 tech predictions for 2018

5y Mike O'Brien

ClickZ's top 5 tech predictions for 2018

We're looking at the year ahead and making five predictions around the technology that will define 2018. Read More...

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How the GDPR promises to improve personalization

Analytics How the GDPR promises to improve personalization

5y Mike O'Brien

How the GDPR promises to improve personalization

The General Data Protection Regulation (GDPR) will give marketers less data to work with… but the data they have will be better. With consumers opting...

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Unlocking email marketing's full potential with the human touch

Email Unlocking email marketing's full potential with the human touch

5y Mike O'Brien

Unlocking email marketing's full potential with th...

Over the last 40 years, email marketing has evolved from a mass communication channel to one that can be targeted and personalized at scale. With all ...

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Seven B2B marketers rocking it on social media

Social Seven B2B marketers rocking it on social media

6y Bob Cargill

Seven B2B marketers rocking it on social media

The difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music....

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