American Apparel: driving customer centricity in an omnichannel world
American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.
Adobe
Meet the eight B2B brands excelling at LinkedIn
You don't have to be a large B2B company to create an impressive LinkedIn presence, all you need is the focus on the right direction and the consistency to succeed in your social efforts.
The rise of wearable filtering technology, and what brands can do about it
The next generation of wearable technology will give consumers an unprecedented ability to filter out digital experiences that aren’t of value to ... read more
Eight social media skills for B2B brands to master
When it comes to social media, B2B brands don't tend to be as sophisticated as their B2C brethren. But with these eight tips, they can be.
Stats of the Week: Mobile ad revenue, mobile ad blocking
This week's stats round-up is all about mobile advertising: its growth around the world, both in terms of revenue and the frequency that it's blocked.
What personalization means for the travel industry
All signs point to personalized marketing being the way to go. That's particularly relevant in the travel industry, where people aren't typically brand loyal.
How The Container Store used data to build its loyalty program
Launching its POP! program two years ago, The Container Store was determined not to go the generic rewards points route. Instead, the retailer focused on data.
Q&A: Deloitte Digital’s Mike Brinker on digital transformation
"Everybody thinks everybody else is doing it, but nobody's doing it well" is how Deloitte Digital's Mike Brinker thinks about teen sex - and digital transformation.
The Digital Download: Transparency, viewability win the week’s news
This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambition.
Three tips for becoming an experience-based brand
Execs from McDonald's, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their journeys toward being experience-based brands.
