According to Adobe's Director of Business Strategy Don Bennion, data-driven attribution and predicting user actions are both key to their AI-led growt...
View articleA half-day, experts-driven event where IBM Watson, Adobe, and Brian Solis will bridge the gap of AI knowledge, technologies, and strategies for busine...
View articleAAA Northeast’s Permission-Based Digital Experience initiative lead to a 45% increase in new memberships. Read More...
View articleAdobe has announced several enhancements to its Experience Platform, including a real-time CDP service and customer journey orchestration. Read More...
View articleAdobe's recently released Email Usage Study for 2019 reveals new insights about consumer habits and preferences around receiving marketing emails. Rea...
View articleWe spoke with Ronell Hugh, Head of GTM Strategy & Product Marketing for Adobe Experience Platform about Adobe’s latest innovation, Adobe Experienc...
View articleKevin Lindsay, director of product marketing and strategy for Adobe Experience Manager, discusses trends he's been seeing in marketing over the years ...
View articleAdobe is making real-time omnichannel customer data and profiles from the Experience Platform available through a Customer Journey Analytics feature i...
View articleBrand EQ means recognizing a buyer’s emotional state and communicating accordingly. The more consumers plan to spend, the more they expect that experi...
View articleThe CMS market is expected to be worth $14 billion by 2024. How can marketers navigate between traditional, headless, and hybrid platforms? Adobe's gu...
View articleNew numbers show podcast listeners and podcast ads continue on the rise. Adobe has released a new Audio Analytics product. What other companies will f...
View article“Marketers and designers alike need to be targeted in their approach: focusing on their audience’s needs first," says Adobe voice expert Mark Webster,...
View articleReal world examples of brands that use Adobe Experience Manager, and how its implementation resolved the challenges they faced around CX, content, and...
View articleAdobe's group product marketing manager Drew Burns shares five key tips for personalization and how marketers can use AI and machine learning through ...
View articleThree of the biggest marketing clouds have made announcements about CDPs in the last week, which means major advancements for the previously more nich...
View articleData science in marketing can no longer be for the elite, says Adobe Audience Manager's Lakshmi Shivalingaiah. How DMP marketers can use data science ...
View articleThis year's Adobe Digital Trends report reveals marketing priorities and insights of nearly 13,000 marketers, creatives, and IT professionals, includi...
View articleUpdates to Adobe's Magento commerce platform announced this week will aid SMBs by integrating with Amazon Sales, Google Shopping ads and Merchant Acco...
View articleIBM will sell their marketing and commerce portfolios for an undisclosed amount later this year, in a move away from martech and toward the cloud. Rea...
View articleRoundup of top news in martech from the week of Apr 1-Apr 8, 2019. Read More...
View articleAdobe CMO speaking on their transformation to subscription-based products and experience first, building a culture of testing, and trends for the futu...
View articleThoughts from Microsoft CEO Satya Nadella speaking last week on innovation, business transformation, and upcoming tech trends -- all of which have led...
View articleLast week, Best Buy CEO spoke at the Adobe Summit in Las Vegas about the company's digital transformation over the past decade, and what's next for Be...
View articleRoundup of top news in martech from the week of Mar 25-Apr 1, 2019. Read More...
View articleRoundup of top news in martech from the week of Mar 4-Mar 11, 2019. Read More...
View articleWe review the top news in martech from the week of January 21–28, 2019. Read More...
View articleMichael Klein, Adobe's Director of Industry Strategy for Retail, shares his insights on what is the biggest holiday shopping season ever. Read More...
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