Are you considering adding beacons to your mobile marketing mix? Here are some the technology's biggest pros and cons.
While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it.
This week Star Wars turned Twitter into a marketing juggernaut in celebration of its premiere on December 18.
Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your customers are and what they want.
With Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior during this major shopping weekend?
Social media isn't known for being the best driver of ROI, but it's still played a big role in the success of Cyber Monday - the biggest online shopping day ever in the U.S.
Ad blocking resulted in advertisers losing more than $21 billion last year, 98 percent of which came from desktop. But the latest iOS update shows that mobile ad blocking is on the rise.
Native ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display ads for all the digital dilettantes out there.
By denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holiday shopping becomes more digital.