TV or not TV? That is the question: Insights on World Television Day

Digital Advertising TV or not TV? That is the question: Insights on World Television Day

3m Alex Zakrevsky

TV or not TV? That is the question: Insights on Wo...

Alex Zakrevsky, CEO of Allroll, reflects on some of the most curious TV-related metamorphoses on the annual World Television Day. View article

AI in martech - Five problems it solves for marketers

AI & Automation AI in martech - Five problems it solves for marketers

9m Tereza Litsa

AI in martech - Five problems it solves for market...

From scaling personalization to business transformation, we look at five way AI can benefit your marketing technology stack. View article

Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more

Digital Advertising Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more

9m Kamaljeet Kalsi

Key Insights: Marketers pivot strategy to change, ...

Top three reasons why marketers pulled ads during the pandemic, pulse survey insights on marketing technology spends, and an industry wide view of ad ...

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Are we about to enter an era of ad transparency?

Display Advertising Are we about to enter an era of ad transparency?

3y Al Roberts

Are we about to enter an era of ad transparency?

Marketers are increasingly prioritizing digital, which is expected to account for one-third of 2017's ad spend. However, there are serious issues with...

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Blockchain: Reshaping advertising, removing fraud, rebuilding trust

Blockchain Blockchain: Reshaping advertising, removing fraud, rebuilding trust

3y Jeremy Epstein

Blockchain: Reshaping advertising, removing fraud,...

In part two of our four-part guest series from marketing veteran and blockchain expert Jeremy Epstein, we highlight four companies that are at the for...

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The future of digital advertising: Where are marketers placing their bets for 2017 and beyond?

Emerging Technology The future of digital advertising: Where are marketers placing their bets for 2017 and beyond?

4y Rebecca Sentance

The future of digital advertising: Where are marke...

The last few years have seen the rise of cutting-edge new technologies with exciting possibilities for marketing and advertising. With a limited budge...

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What can advertising spend tell us about the future of social networks?

Ad Industry Metrics What can advertising spend tell us about the future of social networks?

4y Rebecca Sentance

What can advertising spend tell us about the futur...

Social media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing. ...

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