What is ‘All-Weather Marketing’ and how can it help you tackle economic instability?
Advertising & Promotion

What is ‘All-Weather Marketing’ and how can it help you tackle economic ins...

3y Tyrona Heath

What is ‘All-Weather Marketing’ and how can it hel...

How this is an insulator against instability, and offers recommendations for how marketers should approach strategy, creative, distribution, and measu...

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TV or not TV? That is the question: Insights on World Television Day
Digital Advertising

TV or not TV? That is the question: Insights on World Television Day

5y Alex Zakrevsky

TV or not TV? That is the question: Insights on Wo...

Alex Zakrevsky, CEO of Allroll, reflects on some of the most curious TV-related metamorphoses on the annual World Television Day. Read More...

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AI in martech - Five problems it solves for marketers
AI & Automation

AI in martech - Five problems it solves for marketers

6y Tereza Litsa

AI in martech - Five problems it solves for market...

From scaling personalization to business transformation, we look at five way AI can benefit your marketing technology stack. Read More...

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Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more
Digital Advertising

Key Insights: Marketers pivot strategy to change, microscopic view of ad sp...

6y Kamaljeet Kalsi

Key Insights: Marketers pivot strategy to change, ...

Top three reasons why marketers pulled ads during the pandemic, pulse survey insights on marketing technology spends, and an industry wide view of ad ...

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Are we about to enter an era of ad transparency?
Display Advertising

Are we about to enter an era of ad transparency?

8y Al Roberts

Are we about to enter an era of ad transparency?

Marketers are increasingly prioritizing digital, which is expected to account for one-third of 2017's ad spend. However, there are serious issues with...

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Blockchain: Reshaping advertising, removing fraud, rebuilding trust
Blockchain

Blockchain: Reshaping advertising, removing fraud, rebuilding trust

8y Jeremy Epstein

Blockchain: Reshaping advertising, removing fraud,...

In part two of our four-part guest series from marketing veteran and blockchain expert Jeremy Epstein, we highlight four companies that are at the for...

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The future of digital advertising: Where are marketers placing their bets for 2017 and beyond?
Disruptive MarTech

The future of digital advertising: Where are marketers placing their bets f...

9y Rebecca Sentance

The future of digital advertising: Where are marke...

The last few years have seen the rise of cutting-edge new technologies with exciting possibilities for marketing and advertising. With a limited budge...

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What can advertising spend tell us about the future of social networks?
Ad Industry Metrics

What can advertising spend tell us about the future of social networks?

9y Rebecca Sentance

What can advertising spend tell us about the futur...

Social media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing. ...

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