What makes Airbnb an exceptional email marketer

Email What makes Airbnb an exceptional email marketer

2y Mike O'Brien

What makes Airbnb an exceptional email marketer

Marketing emails from Airbnb are generally aesthetically-pleasing and personalized. But the cadence and subtle upselling help make them excellent. Rea...

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6 examples of perfect proactive triggered emails from Amazon, Airbnb and Stitch Fix

Email 6 examples of perfect proactive triggered emails from Amazon, Airbnb and Stitch Fix

3y Mike O'Brien

6 examples of perfect proactive triggered emails f...

Triggered messages generate 77% of revenue from emails. Brands like Amazon, Aibnb and Sephora (and hopefully Saucony) show they can also be proactive....

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Brands as publishers: What makes Casper, Airbnb and Red Bull outstanding content marketers

Content Brands as publishers: What makes Casper, Airbnb and Red Bull outstanding content marketers

3y Mike O'Brien

Brands as publishers: What makes Casper, Airbnb an...

People would rather learn about a brand through content than ads. Creating their own publications, Airbnb, Barneys and Casper take that and run with i...

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What makes Pinterest so shoppable?: Q&A with Product Manager Tim Weingarten

Ecommerce What makes Pinterest so shoppable?: Q&A with Product Manager Tim Weingarten

3y Mike O'Brien

What makes Pinterest so shoppable?: Q&A with P...

We spoke with Tim Weingarten, a product manager at Pinterest, about why the platform's inherently shoppable, its evolution into search, and what's nex...

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In a post GDPR world, first-party data is more important than ever

Industry Developments In a post GDPR world, first-party data is more important than ever

3y Emily Alford

In a post GDPR world, first-party data is more imp...

At the beginning of the summer, the General Data Protection Regulation went into effect, requiring marketers in the EU to obtain explicit consent from...

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More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey

Leadership More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey

3y Mike O'Brien

More data, fewer agencies: Key takeaways from Dent...

Though the marketing landscape changes quickly and constantly, the average CMO views their role the exact same as they always have; driving business g...

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Uber, Airbnb and how their affiliate marketing strategies differ

Leadership Uber, Airbnb and how their affiliate marketing strategies differ

3y Mike O'Brien

Uber, Airbnb and how their affiliate marketing str...

Uber and Airbnb have a lot of surface things in common: they're unicorns who have disrupted their respective industries and evolved into global powerh...

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Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

Leadership Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

4y Mike O'Brien

Leading by example, compact content and other insi...

ClickZ and Freedman International surveyed more than 500 senior global marketers in the U.S. and U.K. to ask them what challenges and opportunities th...

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Seven ways brands can leverage Instagram Stories

Social media Seven ways brands can leverage Instagram Stories

4y Tereza Litsa

Seven ways brands can leverage Instagram Stories

Instagram Stories have quickly become a powerful feature to improve engagement. Here we provide an overview of the most popular brands for every indus...

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How Airbnb is putting AMP at the core of its digital strategy

Search How Airbnb is putting AMP at the core of its digital strategy

4y Clark Boyd

How Airbnb is putting AMP at the core of its digit...

In this increasingly mobile-first world, brands are at pains to provide a faster experience. Airbnb reveals the benefits and challenges of moving to A...

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18 lessons we can learn from Airbnb, Nike and IKEA in 2017

Content 18 lessons we can learn from Airbnb, Nike and IKEA in 2017

4y Tereza Litsa

18 lessons we can learn from Airbnb, Nike and IKEA...

2017 is almost over and it’s time to review some of the best marketing campaigns of the year. What made them special and what can we learn from them? ...

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Flashback to the forecast: Revisiting our 2017 predictions

Leadership Flashback to the forecast: Revisiting our 2017 predictions

4y Mike O'Brien

Flashback to the forecast: Revisiting our 2017 pre...

Before we make predictions for 2018, we decided to take a look back at the ones from last year, such as explosions in artificial intelligence, live vi...

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TechSEO Boost: The key trends in technical SEO today

Digital Marketing TechSEO Boost: The key trends in technical SEO today

4y Clark Boyd

TechSEO Boost: The key trends in technical SEO tod...

ClickZ attended TechSEO Boost on November 30, a conference hosted by Catalyst at District Hall in Boston. As an event dedicated entirely to technical ...

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To Airbnb and beyond: Digital transformation in hotels & hospitality

Ecommerce To Airbnb and beyond: Digital transformation in hotels & hospitality

4y Chris Camps

To Airbnb and beyond: Digital transformation in ho...

Travel and tourism is one of the world’s largest industries. Global international tourism is currently valued at over 1.2 trillion USD. 1.24bn people ...

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Brands' Snapchat handles: ClickZ's master list

Social Media Brands' Snapchat handles: ClickZ's master list

5y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts

Media The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts

5y Mike O'Brien

The Digital Download: New Instagram video offering...

This has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of ...

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Why ranking tools need to evolve to keep up with search

Search Why ranking tools need to evolve to keep up with search

5y Benjamin Spiegel

Why ranking tools need to evolve to keep up with s...

The way consumers search online has changed dramatically, but the ranking tools have yet to adapt to the search behavior of today’s consumer. Read Mor...

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Eight examples of excellent ecommerce emails

Email Eight examples of excellent ecommerce emails

6y Mike O'Brien

Eight examples of excellent ecommerce emails

Inboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, we are all about allit...

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The changing role of the CMO: from brand builder to business disruptor

Asia The changing role of the CMO: from brand builder to business disruptor

6y Sophie Loras

The changing role of the CMO: from brand builder t...

Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis. R...

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Five lessons in viral advertising from AirBnB

Acquisition Five lessons in viral advertising from AirBnB

6y Rebecca Sentance

Five lessons in viral advertising from AirBnB

At last Thursday’s ‘Beat the Buzz’ social media conference, veteran of viral advertising Holly Clarke shared the secrets of success from AirBnB’s ‘Nig...

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If it 'doesn't make any f**king sense,' it's ripe for disruption

Conference Coverage If it 'doesn't make any f**king sense,' it's ripe for disruption

6y Mike O'Brien

If it 'doesn't make any f**king sense,' it's ripe ...

As we've seen in the digital age, any industry can be disrupted at any time. But those with obvious inefficiencies are the most vulnerable. Read More...

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Seth Godin: Nobody makes a purple cow by sticking with what's safe

Conference Coverage Seth Godin: Nobody makes a purple cow by sticking with what's safe

6y Mike O'Brien

Seth Godin: Nobody makes a purple cow by sticking ...

Yesterday's over. Being different is what's going to help you win tomorrow - not simply repeating your previous success. Read More...

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The Digital Download: Transparency, viewability win the week's news

Media The Digital Download: Transparency, viewability win the week's news

6y Mike O'Brien

The Digital Download: Transparency, viewability wi...

This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambit...

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Spotlight on Absolut's Afdhel Aziz: Online innovation around an offline product

Media Spotlight on Absolut's Afdhel Aziz: Online innovation around an offline product

6y Mike O'Brien

Spotlight on Absolut's Afdhel Aziz: Online innovat...

Absolut Vodka has remained relatively unchanged over the past 137 years, but Afdhel Aziz works to keep it innovative through the creation of Absolut L...

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Video: Seth Godin talks titles, transformation, Trump

Video Video: Seth Godin talks titles, transformation, Trump

6y Mike O'Brien

Video: Seth Godin talks titles, transformation, Tr...

The countdown to ClickZ Live New York is on and with five weeks to go, our keynote speaker, renowned marketer Seth Godin, stopped by our office for a ...

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10 great UX features from the Airbnb website

Acquisition 10 great UX features from the Airbnb website

6y Graham Charlton

10 great UX features from the Airbnb website

Airbnb has been very successful, to say the least. Of course, a disruptive business model has been a big factor, but a great user experience has playe...

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Mapping results on travel sites: what’s best for usability?

Disruptive MarTech Mapping results on travel sites: what’s best for usability?

6y Matt Isherwood

Mapping results on travel sites: what’s best for u...

Having a map search is pretty vital for holiday sites. Not surprisingly users want to know how close to the action they’ll be located. However, it’s ...

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