There's a big difference between selling and helping customers buy what you sell. Do you know what it is?
With significant Web traffic coming from mobile devices, companies can't afford to ignore the mobile Web, according to SimilarWeb.
Living Social says it that it might be too reliant on email - could this be possible in the daily deals industry, which seems to exist only because of the email channel?
The company is expanding its e-commerce business through a new pricing feature called "Make an Offer" and an ad training program. Will these moves help Amazon triumph over eBay?
One of the most powerful ways to connect with consumers is to market to them on their birthdays. Are you taking advantage of this?
The mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015?
Last Thursday, Amazon quietly released Echo, a device that uses voice command technology to answer questions, play music, and make shopping lists. Will the company take the next step to voice-controlled shopping?
Taking a look at what gTLDs and patents brands have filed for can give marketers a look at what may be coming up in the digital ecosystem.
The time it takes to go from start-up to an established company can be shorter than ever. How can you achieve this? Remove the points of friction to create minimal resistance.
At some point in planning your marketing strategy, you must decide how much you're willing to pay for a lead and what actually constitutes a qualified lead.