Tech Talk with Talon.One: Managing your promotion stack with ease and efficiency

Marketing Technology Tech Talk with Talon.One: Managing your promotion stack with ease and efficiency

1y Andy Betts

Tech Talk with Talon.One: Managing your promotion ...

Many companies have customer loyalty programs, but few have great ones. In the first ClickZ Tech Talk series, Talon.One CEO and Co-founder, Chris Gerb...

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Walmart teams with Kenshoo to expand sponsored search offering to brands and suppliers

Digital Advertising Walmart teams with Kenshoo to expand sponsored search offering to brands and suppliers

2y Jacqueline Dooley

Walmart teams with Kenshoo to expand sponsored sea...

Kenshoo’s GM of Ecommerce discusses how being an API Partner in Walmart’s new digital ad ecosystem improves the sponsored ad experience on Walmart.com...

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Four cool ecommerce offerings from Pinterest and how brands use them

Ecommerce & Sales Four cool ecommerce offerings from Pinterest and how brands use them

2y Mike O'Brien

Four cool ecommerce offerings from Pinterest and h...

From visual search to personalized catalogs, Pinterest has far more to offer brands than its boards. See examples from Target, Home Depot, Etsy and IK...

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Weekly martech review: Moesif lands $3.5M for API analytics, influencer marketing, Amazon new viewability standard

Marketing Technology Weekly martech review: Moesif lands $3.5M for API analytics, influencer marketing, Amazon new viewability standard

3y Kimberly Collins

Weekly martech review: Moesif lands $3.5M for API ...

We review the top news in martech from the week of December 31, 2018–January 7, 2019. Read More...

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How future marketing technology adoption will drive innovation

Marketing Technology How future marketing technology adoption will drive innovation

3y shaniashaiman

How future marketing technology adoption will driv...

As marketers evolve and thrive for innovation, solutions for winning strategies are increasing every year. In this article, you will acknowledge futur...

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Why marketers need to reevaluate their Facebook strategies

Social Media Why marketers need to reevaluate their Facebook strategies

3y Vijay Sundaram, CSO, Zoho

Why marketers need to reevaluate their Facebook st...

Most marketers who consider Facebook a valuable platform are feeling baffled with the series of changes that the social media giant has brought in rec...

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Uber, Airbnb and how their affiliate marketing strategies differ

Strategy & Leadership Uber, Airbnb and how their affiliate marketing strategies differ

3y Mike O'Brien

Uber, Airbnb and how their affiliate marketing str...

Uber and Airbnb have a lot of surface things in common: they're unicorns who have disrupted their respective industries and evolved into global powerh...

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3 examples of technology disrupting marketing

Strategy & Leadership 3 examples of technology disrupting marketing

3y Mike O'Brien

3 examples of technology disrupting marketing

On the surface, "digital disruption" sounds like one of those marketing terms that's so overused it's been rendered meaningless. But Scott Brinker, Hu...

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What the West can learn from China about chatbot marketing

Asia What the West can learn from China about chatbot marketing

5y Elisa Harca

What the West can learn from China about chatbot m...

Microsoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have ...

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Happy birthday to ya: a look back on 12 years of Facebook

More News Happy birthday to ya: a look back on 12 years of Facebook

6y Yuyu Chen

Happy birthday to ya: a look back on 12 years of F...

It's Facebook’s 12th birthday, and we're celebrating by looking back at the platform’s milestones over the years. Read More...

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20 mobile commerce terms you may not know, but probably should

Mobile 20 mobile commerce terms you may not know, but probably should

6y Yuyu Chen

20 mobile commerce terms you may not know, but pro...

Are you well versed in mobile commerce? If not, here are 20 terms explained to help you on your sweet merry way. Read More...

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Why Twitter's removal of share counts is a big pain in the ass

Social Why Twitter's removal of share counts is a big pain in the ass

6y Yuyu Chen

Why Twitter's removal of share counts is a big pai...

Last week, Twitter removed share counts as part of a change to its widely used tweet and follow buttons. This update has implications on Twitter and p...

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The Role of the Modern Day Web Analyst

Analytics The Role of the Modern Day Web Analyst

6y Gordon Choi

The Role of the Modern Day Web Analyst

Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Read More...

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Translating User Generated Content

Asia Translating User Generated Content

6y Christian Arno

Translating User Generated Content

Online recommendations and reviews are a big marketing asset, so having the right translation tools in place ensures your brand's UGC reaches all cust...

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Translation APIs for Online Businesses in Asia

Asia Translation APIs for Online Businesses in Asia

6y Christian Arno

Translation APIs for Online Businesses in Asia

Opening up your online business to markets in Asia means reaching a massive and constantly growing new consumer base. Read More...

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Instagram Beefs Up Ad Offerings

Social Instagram Beefs Up Ad Offerings

6y Mike O'Brien

Instagram Beefs Up Ad Offerings

In the next few days, Instagram will begin testing further calls-to-action for sponsored posts. The Facebook-backed platform also plans to expand its ...

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New Google AdWords Products and Partnerships Focus on App Attribution

Analytics New Google AdWords Products and Partnerships Focus on App Attribution

6y Mike O'Brien

New Google AdWords Products and Partnerships Focus...

During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within app...

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Pinterest Opens Its APIs to Brands to Generate More Ad Revenue

Social Pinterest Opens Its APIs to Brands to Generate More Ad Revenue

6y Yuyu Chen

Pinterest Opens Its APIs to Brands to Generate Mor...

The visual discovery platform has opened up its Content Publishing API to brands and their ad-tech partners, and is also introducing an ads API to hel...

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Twitter Ditches DataSift to Bring Data Reselling In-House

Data-Driven Marketing Twitter Ditches DataSift to Bring Data Reselling In-House

6y Roland Moore-Colyer

Twitter Ditches DataSift to Bring Data Reselling I...

Twitter-owned Gnip will tighten its grip on the data gleaned from the social network. Read More...

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White House Hits 'Hockey Stick' Moment of Mobile Engagement [#CZLNY]

Conference Coverage White House Hits 'Hockey Stick' Moment of Mobile Engagement [#CZLNY]

7y Emily Alford

White House Hits 'Hockey Stick' Moment of Mobile E...

At a ClickZ Live New York keynote speech, White House director of new media technologies Leigh Heyman spoke about creating conversation around mobile ...

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Why You Should Include Your Technology Experts in the Creative Process

Marketing Why You Should Include Your Technology Experts in the Creative Process

7y Robin Neifield

Why You Should Include Your Technology Experts in ...

In order to engage consumers, marketers need to come up with exciting and new campaigns. But to execute them properly, they need to rely on the knowle...

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Innovation in Business: The API Economy

Asia Innovation in Business: The API Economy

7y Christian Arno

Innovation in Business: The API Economy

In today's "sharing economy," understanding the importance of an application programming interface (API) for your business is essential. Read More...

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