Email marketing 2021-22: the glass is (at least) half full
Content

Email marketing 2021-22: the glass is (at least) half full

3y Bret Smith

Email marketing 2021-22: the glass is (at least) h...

Why marketers shouldn’t panic about Apple-driven privacy changes and what they should focus on to ensure email continues to thrive Read More...

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts
AI & Automation

Key Insights: Revenue attribution, digital titans, advertising & AI forecas...

3y Kamaljeet Kalsi

Key Insights: Revenue attribution, digital titans,...

The top digital titans, revenue attribution strategy for 2021, a snapshot of advertising and AI markets, leading regions, revenue forecasts, and the A...

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Salesforce and Apple ignite productivity and learning on the best devices for business
Digital Marketing

Salesforce and Apple ignite productivity and learning on the best devices f...

4y Mahir Prasad

Salesforce and Apple ignite productivity and learn...

Leading CRM launches reimagined customer experience and learning apps with features exclusive to iPhone and iPad. Read More...

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Will RCS messaging ever become a reality for marketers and why the long delay?
Digital Transformation

Will RCS messaging ever become a reality for marketers and why the long del...

5y Henry Cazalet

Will RCS messaging ever become a reality for marke...

Research by Juniper claims that RCS will achieve a 290% average annual growth taking the annual figure to 56 billion business RCS messages in 2023. Re...

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IAB releases a playbook for AR in marketing
AR & VR

IAB releases a playbook for AR in marketing

5y Barry Levine

IAB releases a playbook for AR in marketing

Supported in Apple and Android, AR is expected to have a billion users by next year and hit $2.2 billion in ad spend by 2022. More from the playbook s...

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How emerging tech is eliminating the need for ad blockers
Digital Advertising

How emerging tech is eliminating the need for ad blockers

5y Heidi Cuthbert

How emerging tech is eliminating the need for ad b...

Ad blockers could cost advertisers more than $40 billion by 2020. Three examples of what companies like Spotify are doing to eliminate the need altoge...

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Conversational commerce: How smartphones and startups are driving a revolution
Industry Developments

Conversational commerce: How smartphones and startups are driving a revolut...

5y Jesse Martin

Conversational commerce: How smartphones and start...

Over the past year, 44% of consumers used chatbots to make purchases and 75% messaged businesses to do the same. The future of conversational commerce...

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Martech news roundup: Apple moves toward smart homes, LinkedIn Live, Affinity funding
Disruptive MarTech

Martech news roundup: Apple moves toward smart homes, LinkedIn Live, Affini...

5y Kimberly Collins

Martech news roundup: Apple moves toward smart hom...

Roundup of top news in martech from the week of Feb 11–Feb 19, 2019. Read More...

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The state of mobile payments going into 2019 and beyond
Mobile

The state of mobile payments going into 2019 and beyond

5y Mike O'Brien

The state of mobile payments going into 2019 and b...

Adoption of mobile payments in the U.S. is slowly but steadily increasing, something that can be accelerated as more Amazon Go stores pop up. Read Mor...

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Weekly martech review: Cyber Monday & Black Friday, Apple antitrust, Facebook Definers
Disruptive MarTech

Weekly martech review: Cyber Monday & Black Friday, Apple antitrust, Fa...

5y Kimberly Collins

Weekly martech review: Cyber Monday & Black Fr...

We review the top news in martech from the week of November 19–November 26, 2018. Read More...

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Alibaba's record-breaking Singles Day and its impact on global ecommerce
Ecommerce

Alibaba's record-breaking Singles Day and its impact on global ecommerce

5y Mike O'Brien

Alibaba's record-breaking Singles Day and its impa...

How did Singles Day, essentially a made-up holiday, become the world’s largest online shopping day? And how does it influence the rest of the world? R...

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Connected TV: The challenges and opportunities for marketers
Digital Advertising

Connected TV: The challenges and opportunities for marketers

5y Mike O'Brien

Connected TV: The challenges and opportunities for...

Connected TV is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting....

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Hey Siri, enter customer data: Will Apple and Salesforce revolutionize CRM?
CRM

Hey Siri, enter customer data: Will Apple and Salesforce revolutionize CRM?

6y Emily Alford

Hey Siri, enter customer data: Will Apple and Sale...

Last week, Apple and Salesforce announced a new partnership that aims to create “powerful new mobile apps for business;" a move that could also be the...

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Kenshoo support of Apple Search Ads to simplify mobile search ad campaigns
Digital Advertising

Kenshoo support of Apple Search Ads to simplify mobile search ad campaigns

6y Emily Alford

Kenshoo support of Apple Search Ads to simplify mo...

Kenshoo announced plans to add Apple Search Ads to its platform so advertisers can manage Apple, Bing, Google, and Facebook campaigns in the same plac...

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New iOS 12 – 4 big things mobile marketers need to know
Industry Developments

New iOS 12 – 4 big things mobile marketers need to know

6y Mike Herrick

New iOS 12 – 4 big things mobile marketers need to...

Apple announced Wednesday the release of new iPhones and their upcoming iOS 12. Apple’s move comes as a response to a new mindset that’s growing among...

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Why Siri—not the new iPhones—will decide whether Apple stays a dominant brand
Industry Developments

Why Siri—not the new iPhones—will decide whether Apple stays a dominant bra...

6y Julia Stead

Why Siri—not the new iPhones—will decide whether A...

In light of today's Apple event, Julia Stead argues that moving forward, it will be Siri—not the iPhone—that presents Apple's best bet to stay on top....

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Digital data dictates in-store decisions for modern retailers
Ecommerce

Digital data dictates in-store decisions for modern retailers

6y Mike O'Brien

Digital data dictates in-store decisions for moder...

Data is central to everything modern marketers do online. But digital data is also a factor in physical stores, as T-Mobile, Roots and Birchbox demons...

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Here's how AI is set to transform the digital marketing landscape
AI & Automation

Here's how AI is set to transform the digital marketing landscape

6y Jonathan Brown

Here's how AI is set to transform the digital mark...

Artificial intelligence is the buzzword of the moment, and for good reason. The technology is being incorporated in digital products more frequently t...

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ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple
Digital Advertising

ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

6y Mike O'Brien

ClickZ's World Cup winners, including Budweiser, M...

Now that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...

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6 retail brands who are nailing the app game
Ecommerce

6 retail brands who are nailing the app game

6y Mike O'Brien

6 retail brands who are nailing the app game

Researching how retailers can improve their apps, everyone named a few examples of brands with exceptionally good apps. Amazon, Target and Sephora are...

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How can retailers improve their mobile app experience?
Ecommerce

How can retailers improve their mobile app experience?

6y Mike O'Brien

How can retailers improve their mobile app experie...

We spend the majority of our time on smartphones in-app, but our usage is concentrated on a select handful of apps. What do retailers have to do to en...

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Did Amazon acquire Whole Foods with Bitcoin?: ClickZ's most popular articles from July, August and September
Digital Transformation

Did Amazon acquire Whole Foods with Bitcoin?: ClickZ's most popular article...

6y Mike O'Brien

Did Amazon acquire Whole Foods with Bitcoin?: Clic...

We're reflecting on our 2017 and sharing the most-read articles from each month. This retail-focused summer, those top topics were augmented reality a...

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Technology empowers companies to remain agile against Amazon, whether they're David or Goliath
Leadership

Technology empowers companies to remain agile against Amazon, whether they'...

6y Mike O'Brien

Technology empowers companies to remain agile agai...

Amazon’s dominance has certainly hurt many retailers, but new technologies allow marketers to be agile and remain competitive, no matter their company...

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[Report] Analyzing the M&A of the big four: Google, Apple, Facebook and Amazon
Leadership

[Report] Analyzing the M&A of the big four: Google, Apple, Facebook and...

6y Clark Boyd

[Report] Analyzing the M&A of the big four: Go...

With a combined market value of $1.7 trillion, Google, Apple, Facebook and Amazon have the means to buy almost any business. What can we learn about t...

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It pays to use mobile payment in apps
Disruptive MarTech

It pays to use mobile payment in apps

8y Johannes Heinze

It pays to use mobile payment in apps

In-app mobile purchasing has given millions of smartphone users access to one of the easiest ways to pay for goods and services. The broad availabili...

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Why the bricks and mortar retail store is not dead yet
Ecommerce

Why the bricks and mortar retail store is not dead yet

8y Ohad Hecht

Why the bricks and mortar retail store is not dead...

The role of the retail store in today’s digital age is changing, but plays an important step in the overall O2O customer purchase journey. Read More...

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Can advertisers make the walled gardens hand over their keys?
Media

Can advertisers make the walled gardens hand over their keys?

8y Merrily McGugan

Can advertisers make the walled gardens hand over ...

Giants like Google and Facebook have a monopoly on data, something that will only change if advertisers call them on it, the way Kellogg's and Kraft F...

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