The 4 essential elements of effective in-app advertising
Digital Advertising

The 4 essential elements of effective in-app advertising

4y Supriya Goswami

The 4 essential elements of effective in-app adver...

Supriya Goswami, VP and Global Head of Marketing at InMobi, discusses the most important elements of in-app ad design and creative. Read More...

View article
Retail apps must engage further to keep pace during the holiday shopping season
Data insights

Retail apps must engage further to keep pace during the holiday shopping se...

4y Brian Johnson

Retail apps must engage further to keep pace durin...

With a shorter holiday shopping season in full swing, retail brands are lagging when it comes to their digital marketing initiatives. Read More...

View article
WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 2019
Emerging Technology

WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 20...

5y Tereza Litsa

WhatsApp, Messenger, Facebook were top 3 apps down...

App downloads worldwide are up 11% from last year, and Facebook owns the top 3 most popular apps downloaded. What marketers should know on trends in A...

View article
Get the latest analysis and reports delivered to your inbox daily
Salesforce launches Datorama Marketplace for creating apps with marketing intelligence
Analytics

Salesforce launches Datorama Marketplace for creating apps with marketing i...

5y Barry Levine

Salesforce launches Datorama Marketplace for creat...

On Thursday, the CRM giant launched Datorama Marketplace to help developers create custom and specialized apps that employ the marketing intelligence ...

View article
Will 2019 be a momentous year for mobile marketing?
Disruptive MarTech

Will 2019 be a momentous year for mobile marketing?

5y Luca Mastrorocco

Will 2019 be a momentous year for mobile marketing...

The average US adult spends more than 3.5 hours a day on mobile. Here are just a handful of the developments we can expect in mobile marketing for 201...

View article
Weekly martech review: Braze $80m Series E, Torchlite freelance marketplace, Facebook first-party cookies
Disruptive MarTech

Weekly martech review: Braze $80m Series E, Torchlite freelance marketplace...

6y Kimberly Collins

Weekly martech review: Braze $80m Series E, Torchl...

We review the top news in martech from the week of October 1–8, 2018. Read More...

View article
Weekly martech review: BrandTotal $6m funding, Salesforce's Customer 360, AT&T ad business Xandr.
Disruptive MarTech

Weekly martech review: BrandTotal $6m funding, Salesforce's Customer 360, A...

6y Kimberly Collins

Weekly martech review: BrandTotal $6m funding, Sal...

We review the top news in martech from the week of September 24–October 1, 2018. Read More...

View article
Weekly martech review: Hootsuite integrates Google Ads, Pinterest opens API, Adobe acquires Marketo
Disruptive MarTech

Weekly martech review: Hootsuite integrates Google Ads, Pinterest opens API...

6y Kimberly Collins

Weekly martech review: Hootsuite integrates Google...

We review the top news in martech from the week of September 17–24, 2018. Read More...

View article
Weekly martech review: Sisense raises $80m, Adobe updates video suite, iHeartMedia acquires podcasting business
Disruptive MarTech

Weekly martech review: Sisense raises $80m, Adobe updates video suite, iHea...

6y Kimberly Collins

Weekly martech review: Sisense raises $80m, Adobe ...

We review the top news in martech from the week of September 11–17, 2018. Read More...

View article
Weekly martech review: Uberall acquires competitor, Amazon unifies ad products, Branch raising >$100m
Disruptive MarTech

Weekly martech review: Uberall acquires competitor, Amazon unifies ad produ...

6y Kimberly Collins

Weekly martech review: Uberall acquires competitor...

We review the top news in martech from the week of September 4–10, 2018. Read More...

View article
Weekly MarTech review: Phrasee $4m funding, Amobee acquires Videology, Marketo appoints new global president
Disruptive MarTech

Weekly MarTech review: Phrasee $4m funding, Amobee acquires Videology, Mark...

6y Kimberly Collins

Weekly MarTech review: Phrasee $4m funding, Amobee...

We review the top news in martech from the week of August 28–September 4, 2018. Phrasee lands $4m funding, Amobee acquires Videology, Marketo appoints...

View article
Weekly MarTech review: cuts to Facebook ad-targeting, updates to Google Analytics and Adobe Campaign
Disruptive MarTech

Weekly MarTech review: cuts to Facebook ad-targeting, updates to Google Ana...

6y Kimberly Collins

Weekly MarTech review: cuts to Facebook ad-targeti...

We review the top news in martech from the week of August 20–27, 2018. Cuts to Facebook ad-targeting, updates to Google Analytics and Adobe Campaign. ...

View article
Weekly MarTech review: Google beta launches Google Signals, Facebook offers Create to Convert, Oracle releases GraphPipe
Disruptive MarTech

Weekly MarTech review: Google beta launches Google Signals, Facebook offers...

6y Kimberly Collins

Weekly MarTech review: Google beta launches Google...

In this review of last week's top MarTech news, we highlight the beta launch of Google Signals empowering marketers with a cross-device view of the cu...

View article
Why beauty retailers are leading the way in digital transformation
Ecommerce

Why beauty retailers are leading the way in digital transformation

6y Mike O'Brien

Why beauty retailers are leading the way in digita...

Failure to embrace digital transformation is a death sentence for retailers. However, beauty brands like Sephora, L'Oréal, and Ulta aren't struggling ...

View article
The meteoric rise of mobile ad fraud
Mobile

The meteoric rise of mobile ad fraud

6y Mike O'Brien

The meteoric rise of mobile ad fraud

During the first quarter of 2018, mobile ad fraud doubled year-over-year. As fraudsters continue to innovate, so must marketers. Read More...

View article
4 takeaways from Neiman Marcus' awesome mobile app
Ecommerce

4 takeaways from Neiman Marcus' awesome mobile app

6y Mike O'Brien

4 takeaways from Neiman Marcus' awesome mobile app

As many legacy retailers struggle, Neiman Marcus is flourshing, something attributed to the brand's digital-first strategy. The mobile app epitomizes ...

View article
Informed delivery and the omnichannel future of the United States Post Office
Leadership

Informed delivery and the omnichannel future of the United States Post Offi...

6y Mike O'Brien

Informed delivery and the omnichannel future of th...

Don't let Amazon's dominance fool you—the United States Post Office is the real biggest player in ecommerce. When it's not delivering millions of pack...

View article
"Trading can be fun": A look at TradeStation's omnichannel rebrand
Finance

"Trading can be fun": A look at TradeStation's omnichannel rebrand

6y Mike O'Brien

"Trading can be fun": A look at TradeStation's omn...

A pop-up hair salon and partnership with Cheddar highlights the omnichannel rebranding efforts of TradeStation, an online brokerage firm that's spent ...

View article
Augmented reality, outer space and emerging technology: How USA TODAY is revolutionizing journalism
AR & VR

Augmented reality, outer space and emerging technology: How USA TODAY is re...

6y Mike O'Brien

Augmented reality, outer space and emerging techno...

While many publishers struggle to look past ad revenue, USA TODAY embraces emerging technology. A new augmented reality app allows users to experience...

View article
Coffee, doughnuts and Big Data: Q+A with Dunkin' Donuts VP Sherrill Kaplan
Mobile

Coffee, doughnuts and Big Data: Q+A with Dunkin' Donuts VP Sherrill Kaplan

6y Mike O'Brien

Coffee, doughnuts and Big Data: Q+A with Dunkin' D...

Naturally, loyalty is hugely important to Dunkin’ Donuts, which, despite its name, mostly sells coffee. We spoke with Kaplan about what inspired DD Pe...

View article
6 ways HQ Trivia could open up to advertisers
Digital Marketing

6 ways HQ Trivia could open up to advertisers

6y Mike O'Brien

6 ways HQ Trivia could open up to advertisers

We're probably not the only ones who play HQ Trivia every afternoon and then speculate about how the game doesn't have an advertising model, but what ...

View article
6 retail brands who are nailing the app game
Ecommerce

6 retail brands who are nailing the app game

6y Mike O'Brien

6 retail brands who are nailing the app game

Researching how retailers can improve their apps, everyone named a few examples of brands with exceptionally good apps. Amazon, Target and Sephora are...

View article
How can retailers improve their mobile app experience?
Ecommerce

How can retailers improve their mobile app experience?

6y Mike O'Brien

How can retailers improve their mobile app experie...

We spend the majority of our time on smartphones in-app, but our usage is concentrated on a select handful of apps. What do retailers have to do to en...

View article
18 lessons we can learn from Airbnb, Nike and IKEA in 2017
Content

18 lessons we can learn from Airbnb, Nike and IKEA in 2017

6y Tereza Litsa

18 lessons we can learn from Airbnb, Nike and IKEA...

2017 is almost over and it’s time to review some of the best marketing campaigns of the year. What made them special and what can we learn from them? ...

View article
ClickZ's top 5 tech predictions for 2018
Emerging Technology

ClickZ's top 5 tech predictions for 2018

6y Mike O'Brien

ClickZ's top 5 tech predictions for 2018

We're looking at the year ahead and making five predictions around the technology that will define 2018. Read More...

View article
Technology and tequila: What virtual reality has come to mean for Patrón
AR & VR

Technology and tequila: What virtual reality has come to mean for Patrón

7y Mike O'Brien

Technology and tequila: What virtual reality has c...

“The Art of Patrón” virtual reality experience was originally intended to be an experiment and a learning opportunity. Over the last two years, that s...

View article
What the future holds for AR and VR
AR & VR

What the future holds for AR and VR

7y Mike O'Brien

What the future holds for AR and VR

Despite all the hype, AR and VR haven’t yet achieved critical mass, but the best is yet to come. Here are four things to keep in mind as that happens....

View article
1 2 3 18