You know what AR is. But do you understand how it works?
AR & VR

You know what AR is. But do you understand how it works?

5y Mike O'Brien

You know what AR is. But do you understand how it ...

AR is one of today's hottest technologies, allowing consumers to virtually try on makeup and turn themselves into dogs on Snapchat. Here's how it work...

View article
How Oreo, 7-Eleven and The New York Times are thinking outside the box with AR
AR & VR

How Oreo, 7-Eleven and The New York Times are thinking outside the box with...

6y Mike O'Brien

How Oreo, 7-Eleven and The New York Times are thin...

Plenty of retailers are using augmented reality (AR) in innovative ways. But not every brand has such an obvious use case. From Oreo to 7-Eleven, we’v...

View article
Augmented reality, outer space and emerging technology: How USA TODAY is revolutionizing journalism
AR & VR

Augmented reality, outer space and emerging technology: How USA TODAY is re...

6y Mike O'Brien

Augmented reality, outer space and emerging techno...

While many publishers struggle to look past ad revenue, USA TODAY embraces emerging technology. A new augmented reality app allows users to experience...

View article
Get the latest analysis and reports delivered to your inbox daily
6 retail brands who are nailing the app game
Ecommerce

6 retail brands who are nailing the app game

6y Mike O'Brien

6 retail brands who are nailing the app game

Researching how retailers can improve their apps, everyone named a few examples of brands with exceptionally good apps. Amazon, Target and Sephora are...

View article
18 lessons we can learn from Airbnb, Nike and IKEA in 2017
Content

18 lessons we can learn from Airbnb, Nike and IKEA in 2017

6y Tereza Litsa

18 lessons we can learn from Airbnb, Nike and IKEA...

2017 is almost over and it’s time to review some of the best marketing campaigns of the year. What made them special and what can we learn from them? ...

View article
What are augmented reality apps, and how can they be used for marketing?
AR & VR

What are augmented reality apps, and how can they be used for marketing?

7y Rebecca Sentance

What are augmented reality apps, and how can they ...

Over the past couple of years, augmented reality has become one of the hottest topics in marketing, and a new breed of mobile apps geared towards augm...

View article