How to set your first AI project up for success

AI & Automation How to set your first AI project up for success

2y Jim Yu

How to set your first AI project up for success

AI is top of mind for most marketers today. In this article, Jim Yu shares five simple steps organizations can take to start their AI journey. Read Mo...

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How your organization can become AI powered

AI & Automation How your organization can become AI powered

2y Seth Earley

How your organization can become AI powered

The author of 'The AI-Powered Enterprise', Seth Earley provides practical guidance for implementing transformative AI solutions to your organization. ...

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AI and ML help digital brands deliver exceptional UX

AI & Automation AI and ML help digital brands deliver exceptional UX

2y Adolphus Nolan III

AI and ML help digital brands deliver exceptional ...

Adolphus Nolan III, Solution Architect at Bottle Rocket, highlights how AI and ML are helping marketers exceed some of the loftier user experience exp...

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AI in martech - Five problems it solves for marketers

AI & Automation AI in martech - Five problems it solves for marketers

3y Tereza Litsa

AI in martech - Five problems it solves for market...

From scaling personalization to business transformation, we look at five way AI can benefit your marketing technology stack. Read More...

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AI marketing and business growth

AI & Automation AI marketing and business growth

3y Ashley Schweigert

AI marketing and business growth

Marketers must understand the modern-day funnel and flywheel approach to properly leverage AI. Read More...

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How AI fits into the martech landscape

AI & Automation How AI fits into the martech landscape

3y Lomit Patel

How AI fits into the martech landscape

Lomit Patel, Vice President of Growth at IMVU, provides an overview of how AI fits into the martech landscape using the Lean AI Autonomy Scale framewo...

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The future of AI is in job enhancement, not replacement

AI & Automation The future of AI is in job enhancement, not replacement

3y Neil Hammerton

The future of AI is in job enhancement, not replac...

Natterbox’s CEO, Neil Hammerton explores AI’s growing role in the future of communication, particularly how companies can strike the right balance bet...

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How Best Buy, Nordstrom and Nike bring personalization to physical stores

Analytics How Best Buy, Nordstrom and Nike bring personalization to physical stores

4y Mike O'Brien

How Best Buy, Nordstrom and Nike bring personaliza...

Personalization is a hallmark of online marketing and savvy retailers like Best Buy and Target are bringing it to brick-and-mortar with modern technol...

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5 ways AI is changing the tech industry

AI & Automation 5 ways AI is changing the tech industry

4y Valentine Ferrari

5 ways AI is changing the tech industry

Here we are looking at 5 different ways Artificial Intelligence is transforming the industry. Ranging from AI’s influence on customer support to the I...

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Looking beyond chatbots: How NASA uses AI to search for life outside Earth

AI & Automation Looking beyond chatbots: How NASA uses AI to search for life outside Earth

5y Mike O'Brien

Looking beyond chatbots: How NASA uses AI to searc...

Many brands are starting to experiment with artificial intelligence, but NASA has been on board for years. Looking forward, the space agency plans to ...

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[Report] How artificial intelligence can enhance retail marketing

AI & Automation [Report] How artificial intelligence can enhance retail marketing

5y Al Roberts

[Report] How artificial intelligence can enhance r...

Retailers are banking on artificial intelligence, with a quarter spending as much as $100 million on the technology this year. Our latest report outli...

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What the future holds for AR and VR

AR & VR What the future holds for AR and VR

5y Mike O'Brien

What the future holds for AR and VR

Despite all the hype, AR and VR haven’t yet achieved critical mass, but the best is yet to come. Here are four things to keep in mind as that happens....

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Can machines think, and what machine learning can teach us

Disruptive MarTech Can machines think, and what machine learning can teach us

6y Janet Bastiman

Can machines think, and what machine learning can ...

One of people’s biggest fears about artificial intelligence is that machines will rise up and humanity will be obsolete, that we will give ‘them’ too ...

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How can chief marketing officers use disruption to stay ahead?

Asia How can chief marketing officers use disruption to stay ahead?

6y Sophie Loras

How can chief marketing officers use disruption to...

Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an exclus...

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A beginners guide to mobile payments, bitcoin, blockchain and robo-banking

Blockchain A beginners guide to mobile payments, bitcoin, blockchain and robo-banking

6y Sophie Loras

A beginners guide to mobile payments, bitcoin, blo...

How are mobile payments, bitcoin, blockchain and other financial services technologies enhancing the consumer purchase journey? Read More...

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What do the jobs of the future look like in an AI world?

Asia What do the jobs of the future look like in an AI world?

6y Sophie Loras

What do the jobs of the future look like in an AI ...

In the 'future' will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn't, says Edelman D...

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Keeping the right balance of "person" in "personalization"

Data insights Keeping the right balance of "person" in "personalization"

6y Mike O'Brien

Keeping the right balance of "person" in "personal...

Some brands don't target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is th...

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Six cool innovations from this year's Retail Asia Expo

Asia Six cool innovations from this year's Retail Asia Expo

7y Sophie Loras

Six cool innovations from this year's Retail Asia ...

There was a lot to digest at this week's Retail Asia Expo in Hong Kong, and the best way to contextualize some of it was a visit to the venue's intera...

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Four key ways to optimize your real time bidding spend

Media Four key ways to optimize your real time bidding spend

7y David Zuckerman

Four key ways to optimize your real time bidding s...

Though closely related, real-time bidding and real-time optimization are ultimately very different. One is about price, while the other focuses on per...

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The Digital Download: In with TAG anti-fraud program; out with Facebook Exchange

Media The Digital Download: In with TAG anti-fraud program; out with Facebook Exchange

7y Mike O'Brien

The Digital Download: In with TAG anti-fraud progr...

This week in digital, we said goodbye to Facebook Exchange and Post-it wars, as we welcome TAG's latest anti-fraud development, Shift, and maybe Siri ...

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Eight predictions about the future of big data

Data insights Eight predictions about the future of big data

7y Benjamin Spiegel

Eight predictions about the future of big data

Real-time data, data from connected everything, actionable vs. big... where is all this big data heading, and what should marketers be aware of this y...

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Why the reality of a virtual world is closer than we think

Acquisition Why the reality of a virtual world is closer than we think

7y Sophie Loras

Why the reality of a virtual world is closer than ...

There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the...

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The Digital Download: Facebook additions amid Yahoo speculation

Media The Digital Download: Facebook additions amid Yahoo speculation

7y Mike O'Brien

The Digital Download: Facebook additions amid Yaho...

This week in digital has seen some exciting events, in addition to a new IAB tool and Wall Street analysts picking their horse in the race to acquire ...

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Seven ways artificial intelligence can be used for marketing

Automation Seven ways artificial intelligence can be used for marketing

7y Graham Charlton

Seven ways artificial intelligence can be used for...

This week sees the launch of our Marketer’s Guide to Artificial Intelligence report, which takes a look at how AI can be used for marketing, now...

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