Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda

Data & Analytics Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda

4w Mike O'Brien
Common mistakes to avoid when choosing an attribution model

Data & Analytics Common mistakes to avoid when choosing an attribution model

3m Tereza Litsa
Retargeting gets credit for sales that would have happened organically, say 83% of marketers

Digital Advertising Retargeting gets credit for sales that would have happened organically, say 83% of marketers

5m Mike O'Brien
Get the latest analysis and reports delivered to your inbox daily
The meteoric rise of mobile ad fraud

Mobile The meteoric rise of mobile ad fraud

5m Mike O'Brien
Is Google taking over the attribution landscape after GDPR?

Data & Analytics Is Google taking over the attribution landscape after GDPR?

6m Tereza Litsa
3 new marketing attribution trends to keep an eye on

Data & Analytics 3 new marketing attribution trends to keep an eye on

6m Tereza Litsa
Four tips to make the most of marketing attribution

Data-Driven Marketing Four tips to make the most of marketing attribution

6m Tereza Litsa
4 questions to answer before picking the right attribution model for your business

Data & Analytics 4 questions to answer before picking the right attribution model for your business

7m Tereza Litsa
How to maximize your customer data: A personalization masterclass

Analyzing Customer Data How to maximize your customer data: A personalization masterclass

1y Linus Gregoriadis
The top 7 barriers to attribution and how to overcome them

Analyzing Customer Data The top 7 barriers to attribution and how to overcome them

1y Sam Carter
The challenges of attribution: Which channel produces the highest ROI?

Analyzing Customer Data The challenges of attribution: Which channel produces the highest ROI?

1y Sam Carter
Attribution, integration and replication: The challenges facing advertisers in the digital age

Digital Advertising Attribution, integration and replication: The challenges facing advertisers in the digital age

2y Andrew Warren-Payne
It’s time to deal with the next fraud frontier: attribution

Ad Industry Metrics It’s time to deal with the next fraud frontier: attribution

2y Alan Beiagi
Location, location, location: the golden rules of real estate and now technology

Campaigns Location, location, location: the golden rules of real estate and now technology

2y Michael Della Penna
Six tips on measurement from the IAB Programmatic Marketplace

Actionable Analysis Six tips on measurement from the IAB Programmatic Marketplace

3y Mike O'Brien
2016 is the year of attribution

Mobile 2016 is the year of attribution

3y Guest Writer
Cracking the code: CMOs, measurement, and metrics

Analytics Cracking the code: CMOs, measurement, and metrics

3y Sanjay Dholakia
The do's and don'ts of retargeting

Display Advertising The do's and don'ts of retargeting

3y Emily Alford
Online-to-offline attribution in the mobile age

Display Advertising Online-to-offline attribution in the mobile age

3y Kevin Lee
Measurement and attribution top challenges for getting mobile right

Display Advertising Measurement and attribution top challenges for getting mobile right

3y Kevin Lee
The missing 98 percent: why offline attribution matters

Display Advertising The missing 98 percent: why offline attribution matters

3y Kevin Lee
Expert tips for data-driven display

Data-Driven Marketing Expert tips for data-driven display

3y Emily Alford
A data game: will the winner take it all?

Conference Coverage A data game: will the winner take it all?

3y Melanie White
How meaningful is your campaign attribution?

Analytics How meaningful is your campaign attribution?

3y Andrew Edwards
Does an app exist if it is never used?

Asia Does an app exist if it is never used?

3y Rohit Kumar
The Rise of Ad Blocking Could Be a Complete Loss for Everyone

Marketing The Rise of Ad Blocking Could Be a Complete Loss for Everyone

3y Yuyu Chen
The Ultimate Marketing Plan: Revisited

Asia The Ultimate Marketing Plan: Revisited

3y Ohad Hecht
1 2 3