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The ROI of multi-touch attribution models: One company saved >$250k in Google Ads spend

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2m Emily Alford
Marketing attribution models: The complete guide

Data & Analytics Marketing attribution models: The complete guide

3m Luke Richards
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Marketing attribution and data management 2019: Key takeaways from research briefing

Data & Analytics Marketing attribution and data management 2019: Key takeaways from research briefing

3m Kimberly Collins
Data in martech: How to better measure, attribute, and manage it

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6m Kimberly Collins
Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda

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8m Mike O'Brien
Common mistakes to avoid when choosing an attribution model

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10m Tereza Litsa
Retargeting gets credit for sales that would have happened organically, say 83% of marketers

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1y Mike O'Brien
The meteoric rise of mobile ad fraud

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1y Mike O'Brien
Is Google taking over the attribution landscape after GDPR?

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1y Tereza Litsa
3 new marketing attribution trends to keep an eye on

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1y Tereza Litsa
Four tips to make the most of marketing attribution

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1y Tereza Litsa
4 questions to answer before picking the right attribution model for your business

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1y Tereza Litsa
How to maximize your customer data: A personalization masterclass

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2y Linus Gregoriadis
The top 7 barriers to attribution and how to overcome them

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2y Sam Carter
The challenges of attribution: Which channel produces the highest ROI?

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2y Sam Carter
Attribution, integration and replication: The challenges facing advertisers in the digital age

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2y Andrew Warren-Payne
It’s time to deal with the next fraud frontier: attribution

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3y Alan Beiagi
Location, location, location: the golden rules of real estate and now technology

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3y Michael Della Penna
Six tips on measurement from the IAB Programmatic Marketplace

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3y Mike O'Brien
2016 is the year of attribution

Mobile 2016 is the year of attribution

4y Guest Writer
Cracking the code: CMOs, measurement, and metrics

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4y Sanjay Dholakia
The do's and don'ts of retargeting

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4y Emily Alford
Online-to-offline attribution in the mobile age

Display Advertising Online-to-offline attribution in the mobile age

4y Kevin Lee
Measurement and attribution top challenges for getting mobile right

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4y Kevin Lee
The missing 98 percent: why offline attribution matters

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4y Kevin Lee
Expert tips for data-driven display

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4y Emily Alford
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