You know what AR is. But do you understand how it works?

AR & VR You know what AR is. But do you understand how it works?

3y Mike O'Brien

You know what AR is. But do you understand how it ...

AR is one of today's hottest technologies, allowing consumers to virtually try on makeup and turn themselves into dogs on Snapchat. Here's how it work...

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How can augmented reality enhance the experience for sports fans?

AR & VR How can augmented reality enhance the experience for sports fans?

4y Mike O'Brien

How can augmented reality enhance the experience f...

As people continue to second-screen and expect more from venues, AR gives brands the opportunity to improve the experience. Read More...

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How Oreo, 7-Eleven and The New York Times are thinking outside the box with AR

AR & VR How Oreo, 7-Eleven and The New York Times are thinking outside the box with AR

4y Mike O'Brien

How Oreo, 7-Eleven and The New York Times are thin...

Plenty of retailers are using augmented reality (AR) in innovative ways. But not every brand has such an obvious use case. From Oreo to 7-Eleven, we’v...

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Augmented reality, outer space and emerging technology: How USA TODAY is revolutionizing journalism

AR & VR Augmented reality, outer space and emerging technology: How USA TODAY is revolutionizing journalism

4y Mike O'Brien

Augmented reality, outer space and emerging techno...

While many publishers struggle to look past ad revenue, USA TODAY embraces emerging technology. A new augmented reality app allows users to experience...

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ClickZ's top 5 tech predictions for 2018

Emerging Technology ClickZ's top 5 tech predictions for 2018

5y Mike O'Brien

ClickZ's top 5 tech predictions for 2018

We're looking at the year ahead and making five predictions around the technology that will define 2018. Read More...

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What are augmented reality apps, and how can they be used for marketing?

AR & VR What are augmented reality apps, and how can they be used for marketing?

5y Rebecca Sentance

What are augmented reality apps, and how can they ...

Over the past couple of years, augmented reality has become one of the hottest topics in marketing, and a new breed of mobile apps geared towards augm...

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