2 Billion Metaverse Impressions: How Heineken brought its virtual beer to life

Case Study 2 Billion Metaverse Impressions: How Heineken brought its virtual beer to life

2y Benjamin Broomfield

2 Billion Metaverse Impressions: How Heineken brou...

Fancy a beer? How about a virtual one? Heineken has become one of the latest brands to join the rapidly expanding collection of big-name brands with a...

View article
Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust

Augmented reality Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust

2y Elizabeth Roscoe

Augmented Reality ‘Cheetle’ Detector: Frito-Lay an...

30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration wit...

View article
How can AR contribute to business decision making

Emerging Technology How can AR contribute to business decision making

3y Yasmine Dehimi

How can AR contribute to business decision making

Business decision making has traditionally relied on experienced managers and human input. Augmented Reality is beginning to allow organizations to le...

View article
Get the latest analysis and reports delivered to your inbox daily
AR and 3D helps solve online-only grill retailer’s main challenge

Case Study AR and 3D helps solve online-only grill retailer’s main challenge

4y Barry Levine

AR and 3D helps solve online-only grill retailer’s...

BBQGuys leverages Vertebrae's interactive 3D and AR commerce solutions to inspire consumer confidence and drive unprecedented engagement, sales, and s...

View article
Immersive AR is coming to a movie theater near you

Emerging Technology Immersive AR is coming to a movie theater near you

4y Jacqueline Dooley

Immersive AR is coming to a movie theater near you

Computer vision platform, Resonai, is bringing augmented reality to physical spaces, including movie theaters, shopping malls and retail. Read More...

View article
Don’t jump on the AR bandwagon without definitive purpose

Emerging Technology Don’t jump on the AR bandwagon without definitive purpose

4y Marcel Hollerbach

Don’t jump on the AR bandwagon without definitive ...

Productsup's Marcel Hollerbach shows how retailers and brands can strategically utilize AR, rather than succumbing to the technology in the name of a ...

View article
AR puts the person in personalized advertising

AR & VR AR puts the person in personalized advertising

4y Piero Pavone

AR puts the person in personalized advertising

Brands will gradually shift towards augmented experience as a way of reaching consumers, as more industries such as fitness, beauty and retail begin i...

View article
Augmented reality examples: 10 industries using AR to reshape business

AR & VR Augmented reality examples: 10 industries using AR to reshape business

5y Tripti Rai

Augmented reality examples: 10 industries using AR...

Augmented reality has made a huge impact on our everyday lives. Here are ten examples of how industries like healthcare, education, and retail use AR....

View article
You know what AR is. But do you understand how it works?

AR & VR You know what AR is. But do you understand how it works?

5y Mike O'Brien

You know what AR is. But do you understand how it ...

AR is one of today's hottest technologies, allowing consumers to virtually try on makeup and turn themselves into dogs on Snapchat. Here's how it work...

View article
Three retailers going above and beyond with personalization

Retail Three retailers going above and beyond with personalization

5y Mike O'Brien

Three retailers going above and beyond with person...

Personalization is important for any retailer and some - like Nike, L'Oréal and Stitch Fix - are using innovative technology to do it better than othe...

View article
What makes retail mobile apps rock solid, according to Forrester Research

Mobile What makes retail mobile apps rock solid, according to Forrester Research

5y Mike O'Brien

What makes retail mobile apps rock solid, accordin...

Consumers are selective about the mobile apps where they spend the majority of their smartphone time. Forrester determined what makes a great retail o...

View article
How to execute on your big retail marketing ideas for 2019

Retail How to execute on your big retail marketing ideas for 2019

5y Tiffany Delmore

How to execute on your big retail marketing ideas ...

JLL Retail estimates that ecommerce brands will build 850 physical stores in the next five years. Three tactics for your retail marketing plan this ye...

View article
How Mastercard is doing its part to revolutionize retail

Finance How Mastercard is doing its part to revolutionize retail

5y Mike O'Brien

How Mastercard is doing its part to revolutionize ...

Financial services companies have a stodgy reputation, but Mastercard has long been at the forefront of using technology to bridge on- and offline sho...

View article
Digital marketing strategy 2019: How to take advantage of the latest trends

Digital Marketing Digital marketing strategy 2019: How to take advantage of the latest trends

5y Tereza Litsa

Digital marketing strategy 2019: How to take advan...

Here are the key trends to keep in mind as you work on your digital marketing strategy for 2019. Video, Stories, conversational content, and more. Rea...

View article
Will 2019 be a momentous year for mobile marketing?

Mobile Will 2019 be a momentous year for mobile marketing?

5y Luca Mastrorocco

Will 2019 be a momentous year for mobile marketing...

The average US adult spends more than 3.5 hours a day on mobile. Here are just a handful of the developments we can expect in mobile marketing for 201...

View article
With augmented reality and inner-city stores, IKEA aims to disrupt itself

Retail With augmented reality and inner-city stores, IKEA aims to disrupt itself

5y Mike O'Brien

With augmented reality and inner-city stores, IKEA...

"Disrupt" is an unpopular marketing buzzword, but that's exactly what IKEA is doing with technological enhancements and more stores in cities. Read Mo...

View article
4 ways to use immersive technology to change the face of your marketing

AR & VR 4 ways to use immersive technology to change the face of your marketing

5y Ellie Roddy

4 ways to use immersive technology to change the f...

Immersive technology (AR and VR) blurs the line between the physical and digital worlds, creating an environment so realistic that it almost feels rea...

View article
How Reese's, Walmart and Jagermeister nailed their Halloween marketing

Digital Advertising How Reese's, Walmart and Jagermeister nailed their Halloween marketing

5y Mike O'Brien

How Reese's, Walmart and Jagermeister nailed their...

With Black Friday and Cyber Monday right around the corner, it's easy to forget about Halloween. These four brands didn't. Read More...

View article
How can augmented reality enhance the experience for sports fans?

Emerging Technology How can augmented reality enhance the experience for sports fans?

5y Mike O'Brien

How can augmented reality enhance the experience f...

As people continue to second-screen and expect more from venues, AR gives brands the opportunity to improve the experience. Read More...

View article
ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

Digital Advertising ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

6y Mike O'Brien

ClickZ's World Cup winners, including Budweiser, M...

Now that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...

View article
Augmented reality ads are here. Is your brand ready?

AR & VR Augmented reality ads are here. Is your brand ready?

6y Emily Alford

Augmented reality ads are here. Is your brand read...

Now that Facebook is experimenting with augmented reality in news feeds, the stage is set to change the way audiences interact with ads. Here’s everyt...

View article
Why beauty retailers are leading the way in digital transformation

Retail Why beauty retailers are leading the way in digital transformation

6y Mike O'Brien

Why beauty retailers are leading the way in digita...

Failure to embrace digital transformation is a death sentence for retailers. However, beauty brands like Sephora, L'Oréal, and Ulta aren't struggling ...

View article
How Starbucks, Sam's Club, and Sugarfina are enhancing the in-store experience

Retail How Starbucks, Sam's Club, and Sugarfina are enhancing the in-store experience

6y Mike O'Brien

How Starbucks, Sam's Club, and Sugarfina are enhan...

Though no consumers actually use the word "omnichannel," retailers strive to give them seamless shopping experiences, no matter where or how they shop...

View article
3 ways Target is trying to become "America's easiest place to shop"

Retail 3 ways Target is trying to become "America's easiest place to shop"

6y Mike O'Brien

3 ways Target is trying to become "America's easie...

2017 was a pivotal year for Target, having invested billions of dollars in expanding its omnichannel shopping capabilities. CEO Brian Cornell wants to...

View article
How Oreo, 7-Eleven and The New York Times are thinking outside the box with AR

AR & VR How Oreo, 7-Eleven and The New York Times are thinking outside the box with AR

6y Mike O'Brien

How Oreo, 7-Eleven and The New York Times are thin...

Plenty of retailers are using augmented reality (AR) in innovative ways. But not every brand has such an obvious use case. From Oreo to 7-Eleven, we’v...

View article
Location and lenses: What does the future look like for Snapchat?

Social & Community Location and lenses: What does the future look like for Snapchat?

6y Mike O'Brien

Location and lenses: What does the future look lik...

Despite new features for users and better analytics for marketers, Snap had a dismal Q1. Instagram has duplicated many of Snapchat's signature feature...

View article
The new luxury landscape: How Tiffany & Co., Gucci and LVMH are embracing digital transformation

UX The new luxury landscape: How Tiffany & Co., Gucci and LVMH are embracing digital transformation

6y Mike O'Brien

The new luxury landscape: How Tiffany & Co., G...

As wealthier consumers do more of their shopping online, luxury brands have no choice but to embrace digital transformation. See how Tiffany & Co....

View article
1 2 3