How can AR contribute to business decision making

AR & VR How can AR contribute to business decision making

4m Yasmine Dehimi

How can AR contribute to business decision making

Business decision making has traditionally relied on experienced managers and human input. Augmented Reality is beginning to allow organizations to le...

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AR and 3D helps solve online-only grill retailer’s main challenge

AR & VR AR and 3D helps solve online-only grill retailer’s main challenge

1y Barry Levine

AR and 3D helps solve online-only grill retailer’s...

BBQGuys leverages Vertebrae's interactive 3D and AR commerce solutions to inspire consumer confidence and drive unprecedented engagement, sales, and s...

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Immersive AR is coming to a movie theater near you

AR & VR Immersive AR is coming to a movie theater near you

1y Jacqueline Dooley

Immersive AR is coming to a movie theater near you

Computer vision platform, Resonai, is bringing augmented reality to physical spaces, including movie theaters, shopping malls and retail. Read More...

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Don’t jump on the AR bandwagon without definitive purpose

AR & VR Don’t jump on the AR bandwagon without definitive purpose

1y Marcel Hollerbach

Don’t jump on the AR bandwagon without definitive ...

Productsup's Marcel Hollerbach shows how retailers and brands can strategically utilize AR, rather than succumbing to the technology in the name of a ...

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AR puts the person in personalized advertising

AR & VR AR puts the person in personalized advertising

1y Piero Pavone

AR puts the person in personalized advertising

Brands will gradually shift towards augmented experience as a way of reaching consumers, as more industries such as fitness, beauty and retail begin i...

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Augmented reality examples: 10 industries using AR to reshape business

AR & VR Augmented reality examples: 10 industries using AR to reshape business

2y Tripti Rai

Augmented reality examples: 10 industries using AR...

Augmented reality has made a huge impact on our everyday lives. Here are ten examples of how industries like healthcare, education, and retail use AR....

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You know what AR is. But do you understand how it works?

AR & VR You know what AR is. But do you understand how it works?

2y Mike O'Brien

You know what AR is. But do you understand how it ...

AR is one of today's hottest technologies, allowing consumers to virtually try on makeup and turn themselves into dogs on Snapchat. Here's how it work...

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Three retailers going above and beyond with personalization

Retail Three retailers going above and beyond with personalization

2y Mike O'Brien

Three retailers going above and beyond with person...

Personalization is important for any retailer and some - like Nike, L'Oréal and Stitch Fix - are using innovative technology to do it better than othe...

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What makes retail mobile apps rock solid, according to Forrester Research

Mobile What makes retail mobile apps rock solid, according to Forrester Research

2y Mike O'Brien

What makes retail mobile apps rock solid, accordin...

Consumers are selective about the mobile apps where they spend the majority of their smartphone time. Forrester determined what makes a great retail o...

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How to execute on your big retail marketing ideas for 2019

Retail How to execute on your big retail marketing ideas for 2019

2y Tiffany Delmore

How to execute on your big retail marketing ideas ...

JLL Retail estimates that ecommerce brands will build 850 physical stores in the next five years. Three tactics for your retail marketing plan this ye...

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How Mastercard is doing its part to revolutionize retail

Finance How Mastercard is doing its part to revolutionize retail

2y Mike O'Brien

How Mastercard is doing its part to revolutionize ...

Financial services companies have a stodgy reputation, but Mastercard has long been at the forefront of using technology to bridge on- and offline sho...

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Digital marketing strategy 2019: How to take advantage of the latest trends

Digital Marketing Digital marketing strategy 2019: How to take advantage of the latest trends

2y Tereza Litsa

Digital marketing strategy 2019: How to take advan...

Here are the key trends to keep in mind as you work on your digital marketing strategy for 2019. Video, Stories, conversational content, and more. Rea...

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Will 2019 be a momentous year for mobile marketing?

Marketing Technology Will 2019 be a momentous year for mobile marketing?

2y Luca Mastrorocco

Will 2019 be a momentous year for mobile marketing...

The average US adult spends more than 3.5 hours a day on mobile. Here are just a handful of the developments we can expect in mobile marketing for 201...

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With augmented reality and inner-city stores, IKEA aims to disrupt itself

Retail With augmented reality and inner-city stores, IKEA aims to disrupt itself

2y Mike O'Brien

With augmented reality and inner-city stores, IKEA...

"Disrupt" is an unpopular marketing buzzword, but that's exactly what IKEA is doing with technological enhancements and more stores in cities. Read Mo...

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4 ways to use immersive technology to change the face of your marketing

AR & VR 4 ways to use immersive technology to change the face of your marketing

3y Ellie Roddy

4 ways to use immersive technology to change the f...

Immersive technology (AR and VR) blurs the line between the physical and digital worlds, creating an environment so realistic that it almost feels rea...

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How Reese's, Walmart and Jagermeister nailed their Halloween marketing

Digital Advertising How Reese's, Walmart and Jagermeister nailed their Halloween marketing

3y Mike O'Brien

How Reese's, Walmart and Jagermeister nailed their...

With Black Friday and Cyber Monday right around the corner, it's easy to forget about Halloween. These four brands didn't. Read More...

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How can augmented reality enhance the experience for sports fans?

AR & VR How can augmented reality enhance the experience for sports fans?

3y Mike O'Brien

How can augmented reality enhance the experience f...

As people continue to second-screen and expect more from venues, AR gives brands the opportunity to improve the experience. Read More...

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ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

Digital Advertising ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

3y Mike O'Brien

ClickZ's World Cup winners, including Budweiser, M...

Now that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...

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Augmented reality ads are here. Is your brand ready?

AR & VR Augmented reality ads are here. Is your brand ready?

3y Emily Alford

Augmented reality ads are here. Is your brand read...

Now that Facebook is experimenting with augmented reality in news feeds, the stage is set to change the way audiences interact with ads. Here’s everyt...

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Why beauty retailers are leading the way in digital transformation

Retail Why beauty retailers are leading the way in digital transformation

3y Mike O'Brien

Why beauty retailers are leading the way in digita...

Failure to embrace digital transformation is a death sentence for retailers. However, beauty brands like Sephora, L'Oréal, and Ulta aren't struggling ...

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How Starbucks, Sam's Club, and Sugarfina are enhancing the in-store experience

Retail How Starbucks, Sam's Club, and Sugarfina are enhancing the in-store experience

3y Mike O'Brien

How Starbucks, Sam's Club, and Sugarfina are enhan...

Though no consumers actually use the word "omnichannel," retailers strive to give them seamless shopping experiences, no matter where or how they shop...

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3 ways Target is trying to become "America's easiest place to shop"

Retail 3 ways Target is trying to become "America's easiest place to shop"

3y Mike O'Brien

3 ways Target is trying to become "America's easie...

2017 was a pivotal year for Target, having invested billions of dollars in expanding its omnichannel shopping capabilities. CEO Brian Cornell wants to...

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How Oreo, 7-Eleven and The New York Times are thinking outside the box with AR

AR & VR How Oreo, 7-Eleven and The New York Times are thinking outside the box with AR

3y Mike O'Brien

How Oreo, 7-Eleven and The New York Times are thin...

Plenty of retailers are using augmented reality (AR) in innovative ways. But not every brand has such an obvious use case. From Oreo to 7-Eleven, we’v...

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Location and lenses: What does the future look like for Snapchat?

Social & Community Location and lenses: What does the future look like for Snapchat?

3y Mike O'Brien

Location and lenses: What does the future look lik...

Despite new features for users and better analytics for marketers, Snap had a dismal Q1. Instagram has duplicated many of Snapchat's signature feature...

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The new luxury landscape: How Tiffany & Co., Gucci and LVMH are embracing digital transformation

Retail The new luxury landscape: How Tiffany & Co., Gucci and LVMH are embracing digital transformation

3y Mike O'Brien

The new luxury landscape: How Tiffany & Co., G...

As wealthier consumers do more of their shopping online, luxury brands have no choice but to embrace digital transformation. See how Tiffany & Co....

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Augmented reality, outer space and emerging technology: How USA TODAY is revolutionizing journalism

AR & VR Augmented reality, outer space and emerging technology: How USA TODAY is revolutionizing journalism

3y Mike O'Brien

Augmented reality, outer space and emerging techno...

While many publishers struggle to look past ad revenue, USA TODAY embraces emerging technology. A new augmented reality app allows users to experience...

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How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

Strategy & Leadership How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

3y Mike O'Brien

How 3 retailers are looking ahead in the wake of T...

Earlier this month, Toys ‘R’ Us shut its doors for good, proving once and for all that retail is incredibly disruptable. Three brands that don’t plan ...

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