Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis. R...
View articleEcommerce in Southeast Asia has been given a huge boost after Alibaba announced a US$1 billion investment for a controlling stake in Lazada this week,...
View articleAs Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging. Read More...
View articleOn February 8, China’s 1.3 billion people will see in the Chinese New Year of the Monkey. Here’s how brands like PepsiCo, McDonald’s...
View articleChina's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand. Read More...
View articleAs we step into 2016, ClickZ presents the most important news in digital marketing over the past year, such as Periscope's debut and Google's "Mobileg...
View articleIn anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhanci...
View articleWhat is programmatic ad buying? Here's how this highly targeted, efficient, automated process can benefit B2B and B2C marketing strategies and increas...
View articleContrary to popular belief, the creative execution of video content for B2B marketing has recently improved greatly. Here are some examples that even ...
View articleSocial media is now considered a vital asset to campaign strategy. Brands need to recognize that these communication platforms aren't passing fads; th...
View articleIn a digital world of ongoing change, lead nurturing, segmentation, and the effective creation of quality content are essential in order to help your ...
View articleSince platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively t...
View articleNow that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relatio...
View articleIncorporating loyalty programs into marketing campaigns will not only encourage repeat business, but they also present an opportunity to collect a div...
View articleRather than simply looking for ways to sell products, modern marketers push the boundaries of traditional advertising by emphasizing products' overall...
View articleHere are 10 examples of large B2B companies that are increasing their brand's awareness by cleverly leveraging social media platforms such as Twitter,...
View articleUnderestimating the complexity of email is a detrimental move for any marketer. These tips will help you thoroughly evaluate the overall quality of yo...
View articleBronto's study of more than 100 major retailers analyzes their B2C email strategies. Here's how these companies encourage shoppers to return to abando...
View articleSummer isn't over yet, but now is the time to start planning your marketing strategy for the year ahead. Read More...
View articleHere are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient inte...
View articleIn her address at ClickZ Live Hong Kong, WPP China head Bessie Lee debunks the big myths of China 's e-commerce landscape. Read More...
View articleNetworking is integral to effective marketing strategies, and both B2B and B2C marketers need this skill to increase revenue and brand awareness. Here...
View articleA new study by the CMO council shows that while marketers see the value of visual content, especially video, there are few systems in place to organiz...
View articleEmail is still one of the best, most cost-effective ways to reach targeted audiences with customised content. Read More...
View articleConsumers and business buyers alike have come to expect personalized shopping experiences, so it's essential to up your relationship marketing across ...
View articleBrands are leveraging data and more sophisticated analytics to do C2B marketing, a term referring to marketing plans driven by customers' established ...
View articleThese days marketers have a new set of challenges when trying to connect with customers. How can you build a loyal following? Read More...
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