How to enter the evergreen mindset for successful content

Content How to enter the evergreen mindset for successful content

2y Toby Dean

How to enter the evergreen mindset for successful ...

30-second summary: Evergreen content is content that remains relevant for months and years after it has been published. This is key to developing pass...

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The making of a strong first-party data brand

Advertising & Promotion The making of a strong first-party data brand

2y Luis Navarrete Gómez

The making of a strong first-party data brand

How to get the strategy, technology, and value of change right Read More...

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Best practices to ensure your video starts and plays well on mobile

Mobile Best practices to ensure your video starts and plays well on mobile

5y Andy Favell

Best practices to ensure your video starts and pla...

A comprehensive guide on how to detect, avoid, and remedy issues with mobile video. 19 tips compiled with input from expert sources and additional res...

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Why e-commerce brands need native apps

Why e-commerce brands need native apps

8y Yuyu Chen

Why e-commerce brands need native apps

Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. Howe...

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How Google's AMP accelerates content marketing

How Google's AMP accelerates content marketing

8y Kevin Lee

How Google's AMP accelerates content marketing

What is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts? Re...

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An Email Marketer's Guide to Smart Automation

An Email Marketer's Guide to Smart Automation

9y Guest

An Email Marketer's Guide to Smart Automation

Email automation doesn't have to be impersonal. Used correctly, it can actually help marketers get hyper-personal messages to the right subscribers at...

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Century 21 and Hootsuite Partner to Simplify Social

Century 21 and Hootsuite Partner to Simplify Social

9y Emily Alford

Century 21 and Hootsuite Partner to Simplify Socia...

Two new products from Century 21 and Hootsuite will train Century 21 brokers and agents in best practices for social selling and give individual realt...

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2015: The Year of Multiplying Best Practices

2015: The Year of Multiplying Best Practices

9y Scott Roth

2015: The Year of Multiplying Best Practices

Those who win in the email marketing world are devising different sets of rules and tactics for every segment of consumers. By the end of the year the...

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No Need for Rogue Mobile

No Need for Rogue Mobile

9y Shannon E. Denison

No Need for Rogue Mobile

Mobile marketing best practices begin with setting solid goals and determining how to best measure. Read More...

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Global Search Marketing Myths and Best Practices

Global Search Marketing Myths and Best Practices

9y Dave Lloyd

Global Search Marketing Myths and Best Practices

Many companies are missing out on huge success globally because their SEO practices don't take local technical and cultural components into considerat...

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10 Best Practices for Global Launches and Localization

10 Best Practices for Global Launches and Localization

9y Kristin Kovner

10 Best Practices for Global Launches and Localiza...

In an increasingly global digital marketplace, it's even more important to localize your messages - or risk them falling flat. Read More...

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3 PPC Fails That Can Hurt Your Brand

3 PPC Fails That Can Hurt Your Brand

10y Michelle Morgan

3 PPC Fails That Can Hurt Your Brand

While best practices are often viewed as simply ways to maximize performance and profit, if ignored they can also seriously harm your brand, especiall...

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The 7 Essential Digital Planning Ideas for Breakthrough Results in 2015

The 7 Essential Digital Planning Ideas for Breakthrough Results in 2015

10y Aaron Kahlow

The 7 Essential Digital Planning Ideas for Breakth...

If you focus on these seven planning ideas, you will be on your way to ensuring successful digital campaigns. Read More...

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Blind Spot: Ensuring the Future of Effective Digital Advertising

Blind Spot: Ensuring the Future of Effective Digital Advertising

10y McNeal Maddox

Blind Spot: Ensuring the Future of Effective Digit...

In order to continue to be a champion for the industry, the IAB needs to modify its position on banner blindness and amend the best practices for comb...

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Kill It With Fire! 5 Best Practices That Need to Go Away

Kill It With Fire! 5 Best Practices That Need to Go Away

10y Derek Harding

Kill It With Fire! 5 Best Practices That Need to G...

These five tactics have long been considered "best practices" in the email marketing world, but technology has changed and it's time for them to die o...

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Google’s HTTPS Ranking Signal Change – What Does It Mean for You?

Google’s HTTPS Ranking Signal Change – What Does It Mean for You?

10y Crispin Sheridan

Google’s HTTPS Ranking Signal Change – What Does I...

Google will now use HTTPS as a ranking signal, but what does this mean for digital marketers and do you need to make any changes to your site to adapt...

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I’ve Got 99 Reasons…

I’ve Got 99 Reasons…

10y Simms Jenkins

I’ve Got 99 Reasons…

Email continues to rock and this week special guest contributor Jay Jhun provides some reasons why email is as powerful as ever - maybe even better th...

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6 Reasons Why Your Customers Hate Your Email Program

6 Reasons Why Your Customers Hate Your Email Program

10y Simms Jenkins

6 Reasons Why Your Customers Hate Your Email Progr...

In order to engage customers and avoid the dreaded delete button, brands need to wow consumers with their email marketing. Here are six reasons brands...

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6 More Best Practices for a Great B2B Website

6 More Best Practices for a Great B2B Website

10y Kristin Kovner

6 More Best Practices for a Great B2B Website

The old rules just aren't enough anymore. Here are six more tips for creating a great and effective B2B website. Read More...

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Marketing Automation Best Practices: Advanced Level

Marketing Automation Best Practices: Advanced Level

10y Mathew Sweezey

Marketing Automation Best Practices: Advanced Leve...

The last in a three-part series, this post details marketing automation best practices for those with an advanced knowledge of the subject area. Read ...

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The 10 Things You Should Never Do on Your Phone in Business

The 10 Things You Should Never Do on Your Phone in Business

10y Jasmine Sandler

The 10 Things You Should Never Do on Your Phone in...

Although we now have the capability to do almost anything on our phones, there are some things that just aren't appropriate in business. Read More...

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Marketing Automation Best Practices: Intermediate Level

Marketing Automation Best Practices: Intermediate Level

10y Mathew Sweezey

Marketing Automation Best Practices: Intermediate ...

A look at the best marketing automation practices for those who understand the basics of stage-based marketing and are ready to take their automated m...

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Marketing Automation Best Practices: For the Beginner

Marketing Automation Best Practices: For the Beginner

10y Mathew Sweezey

Marketing Automation Best Practices: For the Begin...

In this first part of a three-part series are tips and best practices for beginners in the marketing automation field. Read More...

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How to Inspire Subscriber Love and Loyalty With Great Emails – Tips From 3 Brand Email Pros

How to Inspire Subscriber Love and Loyalty With Great Emails – Tips From 3 Brand Email Pros

10y Simms Jenkins

How to Inspire Subscriber Love and Loyalty With Gr...

Well-respected email leaders at brands that really are focused on making email a special part of their marketing mix, including Zillow, Scoutmob, and ...

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Deliver Value to Your Global Markets Through Search Best Practices

Deliver Value to Your Global Markets Through Search Best Practices

10y Dave Lloyd

Deliver Value to Your Global Markets Through Searc...

In in order to effectively deliver value to global markets, you must use all available tools and make sure to speak their language accurately. Read Mo...

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100 Years of Email Marketing Success with These 2 Timeless Tips

100 Years of Email Marketing Success with These 2 Timeless Tips

10y Justin Williams

100 Years of Email Marketing Success with These 2 ...

Enjoy the reviews of 2013. Enjoy the predictions of 2014. But then get back to the task of sending relevant messaging in the channels where your custo...

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Why Mobile Chat Requires Kid Gloves

Why Mobile Chat Requires Kid Gloves

11y Charlie Pownall

Why Mobile Chat Requires Kid Gloves

With the rise of WeChat, Line and Whatsapp, what are the implications for managing brand reputation on these mobile social platforms? Consider these t...

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