Predictive modeling: What it is and how it can improve your marketing strategy

Disruptive MarTech Predictive modeling: What it is and how it can improve your marketing strategy

2y Emily Alford

Predictive modeling: What it is and how it can imp...

Key findings from a recent survey on predictive modeling in marketing. Nearly half of respondents (45.4%) said their current decision making is “usefu...

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How Netflix uses big data to create content and enhance user experience

Analytics How Netflix uses big data to create content and enhance user experience

3y Gabrielle Sadeh

How Netflix uses big data to create content and en...

An estimated 80% of content streamed on Netflix is influenced by its recommendation system. Stats/examples how shows like House of Cards keep users en...

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How the 2018 World Cup explains the power of true customer loyalty

Leadership How the 2018 World Cup explains the power of true customer loyalty

3y Patrick Reynolds

How the 2018 World Cup explains the power of true ...

As fans around the world unite to watch the 2018 World Cup, we’re witnessing a unique lesson in loyalty. For big brands and marketers, however, the st...

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Coffee, doughnuts and Big Data: Q+A with Dunkin' Donuts VP Sherrill Kaplan

Mobile Coffee, doughnuts and Big Data: Q+A with Dunkin' Donuts VP Sherrill Kaplan

4y Mike O'Brien

Coffee, doughnuts and Big Data: Q+A with Dunkin' D...

Naturally, loyalty is hugely important to Dunkin’ Donuts, which, despite its name, mostly sells coffee. We spoke with Kaplan about what inspired DD Pe...

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Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales cycle

Analytics Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales cycle

4y Mike O'Brien

Bad data breeds bad leads: Cleaning up data for th...

We create more data than ever before—but most of that data is bad. What does that mean for B2B marketers and their lead generation efforts? Read More...

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Introduction to Customer Data Platforms

Analytics Introduction to Customer Data Platforms

4y David Raab, CDPI

Introduction to Customer Data Platforms

Customer Data Platforms claim to provide a solution to creating a single unified view of your customer. Here we dive into the industry definition of a...

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Six B2B content marketing predictions for 2018

Content Six B2B content marketing predictions for 2018

4y Sam Lawson

Six B2B content marketing predictions for 2018

Content marketing has evolved from a buzzword to the number one priority for marketers in 2017, accounting for 26% of a marketers entire budget. Here ...

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Personalized video and the future of marketing

Content Personalized video and the future of marketing

4y Mike O'Brien

Personalized video and the future of marketing

Marketers love video content because consumers love video content. The problem is, there's a ton of it; 300 hours of video are uploaded to YouTube eve...

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GDPR: How US businesses are preparing

Analytics GDPR: How US businesses are preparing

4y Clark Boyd

GDPR: How US businesses are preparing

With the May 25 2018 deadline for implementing the GDPR's stipulations fast approaching, global businesses are investing heavily to get their house in...

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GDPR: Increased transparency and increased trust

Analytics GDPR: Increased transparency and increased trust

4y Mike O'Brien

GDPR: Increased transparency and increased trust

In May, the GDPR will prohibit marketers from collecting the data of EU citizens without their explicit consent. In part two of our series, we discuss...

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Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein

Blockchain Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein

4y Tim Flagg

Why CMOs need to understand the power of blockchai...

As the former VP of Marketing at social media management company Sprinklr, Jeremy Epstein had a front row seat to the evolution of social media market...

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A matter of trust: What are you doing with my data?

Leadership A matter of trust: What are you doing with my data?

4y Mike O'Brien

A matter of trust: What are you doing with my data...

Tech giants like Amazon and Google know so much about us that they can come off as creepy, yet they’re at the top of consumers’ list of trusted brands...

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From 1980 through next May: The evolution of GDPR

Analytics From 1980 through next May: The evolution of GDPR

4y Mike O'Brien

From 1980 through next May: The evolution of GDPR

In just six months, the General Data Protection Regulation will take effect in the European Union, requiring marketers to get consumers’ consent to st...

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How democratizing data leads to better decisions

Analytics How democratizing data leads to better decisions

4y Mike O'Brien

How democratizing data leads to better decisions

Data democratization is the process of putting analytics in everyone’s hands, empowering more people within an organization to extract the insights th...

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5 businesses using AI to predict the future and profit

AI & Automation 5 businesses using AI to predict the future and profit

4y Clark Boyd

5 businesses using AI to predict the future and pr...

The deployment of artificial intelligence in analytics allows analytics technologies to spot relationships between variables that humans are simply in...

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How can analytics and AI allow marketers to predict the future?

AI & Automation How can analytics and AI allow marketers to predict the future?

4y Clark Boyd

How can analytics and AI allow marketers to predic...

The rewards for knowing the future in advance are great, but they frequently remain unclaimed due to the flawed nature of human predictions. Artificia...

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How your CMS can help personalise your customer journey

Analytics How your CMS can help personalise your customer journey

5y Chris Camps

How your CMS can help personalise your customer jo...

A great customer experience has moved from ‘nice to have’ to ‘can’t do without’. Your users expect be engaged from the moment they land on your site, ...

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Programmatic advertising: what's the difference between good and bad data?

Actionable Analysis Programmatic advertising: what's the difference between good and bad data?

5y Evan Magliocca

Programmatic advertising: what's the difference be...

Marketers need to know what’s in their data and trim out the filler to provide continuous, data-driven ROI for their brands. Read More...

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A beginners guide to mobile payments, bitcoin, blockchain and robo-banking

Blockchain A beginners guide to mobile payments, bitcoin, blockchain and robo-banking

5y Sophie Loras

A beginners guide to mobile payments, bitcoin, blo...

How are mobile payments, bitcoin, blockchain and other financial services technologies enhancing the consumer purchase journey? Read More...

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What's holding back CMOs in Asia?

Asia What's holding back CMOs in Asia?

5y Sophie Loras

What's holding back CMOs in Asia?

APAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting t...

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Finding intelligence to act on from big data: a five step approach

Actionable Analysis Finding intelligence to act on from big data: a five step approach

5y Evan Magliocca

Finding intelligence to act on from big data: a fi...

Every marketer has been sitting with his or her analytics team, reviewing an overwhelming spreadsheet of data points. It tends to hurt your eyes and y...

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What do the jobs of the future look like in an AI world?

Asia What do the jobs of the future look like in an AI world?

5y Sophie Loras

What do the jobs of the future look like in an AI ...

In the 'future' will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn't, says Edelman D...

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Three ways to create insights from consumers’ click histories

Actionable Analysis Three ways to create insights from consumers’ click histories

5y Deren Baker

Three ways to create insights from consumers’ clic...

Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are ...

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Better email acquisition is key for big data success

Email Better email acquisition is key for big data success

5y Ryan Phelan

Better email acquisition is key for big data succe...

Big data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in t...

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Eight predictions about the future of big data

Data insights Eight predictions about the future of big data

6y Benjamin Spiegel

Eight predictions about the future of big data

Real-time data, data from connected everything, actionable vs. big... where is all this big data heading, and what should marketers be aware of this y...

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A guide to understanding the different types of data available to marketers

Analytics A guide to understanding the different types of data available to marketers

6y Kym Reynolds

A guide to understanding the different types of da...

 Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. But...

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The Digital Download: Transparency, viewability win the week's news

Media The Digital Download: Transparency, viewability win the week's news

6y Mike O'Brien

The Digital Download: Transparency, viewability wi...

This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambit...

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