Win Over the Consumer With Data Transparency

Data insights Win Over the Consumer With Data Transparency

6y Yuyu Chen

Win Over the Consumer With Data Transparency

Companies that are honest about their data practices are more likely to build trust with consumers. Read More...

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Unchain Marketing Data to Improve High-Value Customer Experience

Automation Unchain Marketing Data to Improve High-Value Customer Experience

6y Stephanie Miller

Unchain Marketing Data to Improve High-Value Custo...

While most marketers look at customer insights, shockingly few pay enough attention to their highest-value customers - a status that goes beyond simpl...

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How Can Competitive Intelligence Help Small Businesses?

Analytics How Can Competitive Intelligence Help Small Businesses?

6y ClickZ News Staff

How Can Competitive Intelligence Help Small Busine...

Competitive intelligence is a hot topic, but how are small businesses using this data to grow? Read More...

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Digital Marketing Battle Being Won with First Party Data (Study)

Data insights Digital Marketing Battle Being Won with First Party Data (Study)

6y Emily Alford

Digital Marketing Battle Being Won with First Part...

A new survey has found that most top marketers are abandoning third-party data, giving rise to greater personalization with first and second-party dat...

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Big Analytics, Good Will and 'The Queen of the Internet'

Analytics Big Analytics, Good Will and 'The Queen of the Internet'

6y Marshall Sponder

Big Analytics, Good Will and 'The Queen of the Int...

Spotify recently bought an analytics platform to quickly stay competitive after Apple got some brand good will at the hands of Taylor Swift. Read More...

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5 Questions in 5 Minutes With Facebook

Media 5 Questions in 5 Minutes With Facebook

6y Melanie White

5 Questions in 5 Minutes With Facebook

At Cannes Lions, ClickZ caught up with some of Facebook's executives to talk about mobile, Instagram and more. Read More...

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Tecate Tests Targeted Video on Bicultural Audience

Data insights Tecate Tests Targeted Video on Bicultural Audience

6y Emily Alford

Tecate Tests Targeted Video on Bicultural Audience

To better understand its multicultural target audience, Tecate has released a series of short videos to gauge audience response for its next campaign....

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Measuring Beyond Data: Anecdotes Speak Louder Than Scorecards

Data insights Measuring Beyond Data: Anecdotes Speak Louder Than Scorecards

6y Som Puangladda

Measuring Beyond Data: Anecdotes Speak Louder Than...

Effective content marketing strategies require both data insights and human reactions. Read More...

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Tencent’s SY Lau on How China is Re-Shaping Digital Media

Asia Tencent’s SY Lau on How China is Re-Shaping Digital Media

6y Sophie Loras

Tencent’s SY Lau on How China is Re-Shaping Digita...

Tencent's SY Lau, winner of the Cannes Lions 2015 Media Person of the Year award, reflects on China's increasing power in shaping and re-defining the ...

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The Data Conundrum

Analytics The Data Conundrum

6y Bhasker Jaiswal

The Data Conundrum

The real world of data in advertising is complex and varied - is it available, not available or does it need to be generated in a customized way? Read...

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Save the Date: "One-Stop Digital" for Big Data & Analytics

Data insights Save the Date: "One-Stop Digital" for Big Data & Analytics

6y Sarah Ong

Save the Date: "One-Stop Digital" for Big Data &am...

ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on Big Data & Analytics and w...

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One Metric is All You Need

Actionable Analysis One Metric is All You Need

6y Andrew Edwards

One Metric is All You Need

Data algorithms should be focused on that one metric you need most - the "golden metric" - which also happens to be the one metric complex analytics o...

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3 Digital Advertising Trends You Must Pay Attention To

Marketing 3 Digital Advertising Trends You Must Pay Attention To

6y Tim Nichols

3 Digital Advertising Trends You Must Pay Attentio...

In an ever-changing digital advertising space, marketers who don't get on board with mobile video advertising, native advertising and analyzing consum...

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Uncovering PPC Best Practices With Allstate Insurance

Conference Coverage Uncovering PPC Best Practices With Allstate Insurance

6y Sarah Ong

Uncovering PPC Best Practices With Allstate Insura...

In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, Manager of Digital & Cultural Marketing at Allstate Insurance Canada ch...

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4 Opportunities to Double Down on Data

Advanced Email Marketing 4 Opportunities to Double Down on Data

6y Catherine Magoffin

4 Opportunities to Double Down on Data

Uber sending emails about users' personal experiences is just one example of a brand leveraging data to deliver great email marketing campaigns. Read ...

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Is It Smart Digital Marketing - Or Is It Creepy?

Email Is It Smart Digital Marketing - Or Is It Creepy?

6y Jeanne Jennings

Is It Smart Digital Marketing - Or Is It Creepy?

Cart abandonment emails have proven profitable for retailers, though sending emails referencing items that were simply viewed can be off-putting and c...

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Sweat the Small Stuff: Big Results Through Email Marketing Fundamentals

Email Sweat the Small Stuff: Big Results Through Email Marketing Fundamentals

6y Scott Roth

Sweat the Small Stuff: Big Results Through Email M...

While big data is helpful to marketers, "little data," such as inbox placement rates and authentication results, often identifies problems faster for ...

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The Next Stop for Everywhere Marketing: Mobile Apps

Media The Next Stop for Everywhere Marketing: Mobile Apps

6y Pelin Thorogood

The Next Stop for Everywhere Marketing: Mobile App...

Marketers would do well to double down on native apps, investing in agile optimization practices to deliver highly customized and relevant mobile expe...

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9 Ways the Retail Relationship is Changing

Asia 9 Ways the Retail Relationship is Changing

6y Stephen Hay

9 Ways the Retail Relationship is Changing

New opportunities abound for retail marketing as technology helps glean greater data collection and insight. Read More...

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The Future Is Personalized

Data insights The Future Is Personalized

6y Tessa Wegert

The Future Is Personalized

Because consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic,...

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Google and Levi's Smart Jeans Could Be a Source of Dumb Data

Data insights Google and Levi's Smart Jeans Could Be a Source of Dumb Data

6y Mike O'Brien

Google and Levi's Smart Jeans Could Be a Source of...

Levi's is partnering with Google to create yarn for gesture-sensitive smart clothing, but are so many new wearables a potential data nightmare? Read M...

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Convergence Analytics Battle Brand Blind Spots on Social Media

Analytics Convergence Analytics Battle Brand Blind Spots on Social Media

6y Marshall Sponder

Convergence Analytics Battle Brand Blind Spots on ...

Because of limitations within text-based monitoring and analytics platforms, convergence analytics are able to eliminate blind spots more quickly. Rea...

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What Challenges Do Agencies Face in 2015?

Agency Spotlight What Challenges Do Agencies Face in 2015?

6y Mike O'Brien

What Challenges Do Agencies Face in 2015?

According to some agency higher-ups, the quickly-growing digital space calls for constant innovation. Read More...

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A Convincing Case for Brand Term Bidding

Paid Search A Convincing Case for Brand Term Bidding

6y Lars Hirsch

A Convincing Case for Brand Term Bidding

Though some search marketers think bidding on branded keywords hurts your traffic, doing so ultimately results in more clicks for you - and less for y...

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Business Intelligence Tools: The Good and the Less Good

Data insights Business Intelligence Tools: The Good and the Less Good

6y Som Puangladda

Business Intelligence Tools: The Good and the Less...

As marketers capture more consumer data, it's crucial for them to use the right business intelligence tools to analyze it. Read More...

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Coming Soon To A Marketing Cloud Near You

Advanced Email Marketing Coming Soon To A Marketing Cloud Near You

6y Dave Hendricks

Coming Soon To A Marketing Cloud Near You

Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. Read M...

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AOL Allows Advertisers To Target App Users

Media AOL Allows Advertisers To Target App Users

6y Mike O'Brien

AOL Allows Advertisers To Target App Users

Right after its acquisition by Verizon, AOL has enhanced its programmatic platform to help marketers not only target mobile app users, but attribute t...

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