ClickZ's South by Southwest Industry Preview
Marketing

ClickZ's South by Southwest Industry Preview

9y Emily Alford

ClickZ's South by Southwest Industry Preview

ClickZ has rounded up a team of experts from SapientNitro, TBWA, Mondelez, DDB, and Isobar to tell us what will be trending at SXSW Interactive in Aus...

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Getting to Know You: The Key to 1:1 Marketing
Analytics

Getting to Know You: The Key to 1:1 Marketing

9y Pelin Thorogood

Getting to Know You: The Key to 1:1 Marketing

One-to-one marketing is beneficial to both consumers and brands, but how can marketers use data to achieve this level of personalization? Read More...

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Facebook Lets Marketers See What Users Talk About With Topic Data
Data insights

Facebook Lets Marketers See What Users Talk About With Topic Data

9y Mike O'Brien

Facebook Lets Marketers See What Users Talk About ...

In collaboration with DataSift, which can access and scale Facebook's pipeline of data, the social media giant can provide marketers with insights abo...

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Talking Big Data With The Weather Company's Jeremy Hlavacek
Conference Coverage

Talking Big Data With The Weather Company's Jeremy Hlavacek

9y Mel Carson

Talking Big Data With The Weather Company's Jeremy...

In advance of his session at ClickZ Live New York, The Weather Company's vice president of programmatic, Jeremy Hlavacek, talks about the role big dat...

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Kellogg's Needs to Play Catch-Up on Mobile
Media

Kellogg's Needs to Play Catch-Up on Mobile

9y Emily Alford

Kellogg's Needs to Play Catch-Up on Mobile

A recent panel discussion joined marketers from Kellogg's, the Mobile Marketing Association, and Dropbox to discuss the limitations brands face when s...

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Take a Break for Goodness Sake
Data insights

Take a Break for Goodness Sake

9y Jim Sterne

Take a Break for Goodness Sake

For something a little different, here is a poem about big data. Sometimes when you step away from the problem, the answer will suddenly become clear....

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Measurement Frameworks: Focus on the Metrics That Matter
Analytics

Measurement Frameworks: Focus on the Metrics That Matter

9y Neil Mason

Measurement Frameworks: Focus on the Metrics That ...

There is certainly no shortage of data available to marketers, but the problem is often in knowing how to structure the data to get the most out of it...

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Mobile App Solutions for Chinese Hotel Users
Asia

Mobile App Solutions for Chinese Hotel Users

9y Gordon Choi

Mobile App Solutions for Chinese Hotel Users

Enhance hotel searches and bookings in China with customized mobile experiences and mobile apps. Read More...

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Big Data in China Is a Big Deal
Asia

Big Data in China Is a Big Deal

9y Elisa Harca

Big Data in China Is a Big Deal

Big data means different things in different regions – in China retailers are finding ways to make it useful. Read More...

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Dos and Don’ts of Becoming a Successful Data-Driven Marketer
Data insights

Dos and Don’ts of Becoming a Successful Data-Driven Marketer

9y Melanie White

Dos and Don’ts of Becoming a Successful Data-Drive...

Industry experts weigh in on what you should and shouldn't do to succeed in the data-driven marketing world. Read More...

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Nike Uses Wearable Data to Recreate "Your Year"
Data insights

Nike Uses Wearable Data to Recreate "Your Year"

9y Emily Alford

Nike Uses Wearable Data to Recreate "Your Year"

Nike is drawing from athletes' Nike+ wearable data to compile one-minute personalized videos that summarize users' achievements and are shareable acro...

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Spotlight On: Pandora's Jack Krawczyk
Data insights

Spotlight On: Pandora's Jack Krawczyk

9y Mike O'Brien

Spotlight On: Pandora's Jack Krawczyk

The director of product management recently spoke with ClickZ about Pandora's troves of user data, which goes back more than eight years, and how it e...

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4 Trends in Demand Generation for 2015
Data insights

4 Trends in Demand Generation for 2015

9y ClickZ News Staff

4 Trends in Demand Generation for 2015

In the coming year, marketing will continue to evolve, while data will be more important than ever. Read More...

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Brands Increasingly Choose Data Ownership
Data insights

Brands Increasingly Choose Data Ownership

9y Mike O'Brien

Brands Increasingly Choose Data Ownership

By bringing programmatic buying in-house and having their own data management platforms, brands like Allstate and Netflix are able to exercise total c...

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The Internet of Things Could Wreak Havoc on Industry Standards
Data insights

The Internet of Things Could Wreak Havoc on Industry Standards

9y Emily Alford

The Internet of Things Could Wreak Havoc on Indust...

The recent Consumer Electronics Show in Las Vegas featured more connected devices than ever before, but the industry doesn't yet have much insight int...

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Big Data: Simple as a Can of Soup
Data insights

Big Data: Simple as a Can of Soup

9y Jim Sterne

Big Data: Simple as a Can of Soup

Let's compare big data to a simple can of chicken noodle soup - but could data (or soup, for that matter) really be all that simple? Read More...

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Revenue Jump Reflects Facebook's Mobile Mojo
Social

Revenue Jump Reflects Facebook's Mobile Mojo

9y Susan Kuchinskas

Revenue Jump Reflects Facebook's Mobile Mojo

Facebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement. Read More...

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Pinterest to Focus on "Intent" Data
Data insights

Pinterest to Focus on "Intent" Data

9y Melanie White

Pinterest to Focus on "Intent" Data

Pinterest is enhancing its Promoted Pins offering by broadening its data pool. The move is hoped to provide better targeting options for advertisers. ...

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VIDEO: Data Has Transformed Marketing Into Era of Engagement, Says Marketo
Data insights

VIDEO: Data Has Transformed Marketing Into Era of Engagement, Says Marketo

9y ClickZ News Staff

VIDEO: Data Has Transformed Marketing Into Era of ...

ClickZ speaks with Marketo's senior director of marketing, Anastasia Pavlova. Read More...

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Data's Role in Music and Marketing
Data insights

Data's Role in Music and Marketing

9y Mike O'Brien

Data's Role in Music and Marketing

Platforms like Pandora, Spotify, and Shazam know a lot about their millions of users. How does this vast amount of data impact the relationship betwee...

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IAB: Marketers Eager to Optimize Data Tools [Study]
Ad Industry Metrics

IAB: Marketers Eager to Optimize Data Tools [Study]

9y Emily Alford

IAB: Marketers Eager to Optimize Data Tools [Study...

A new study by the IAB shows that the majority of marketers are using many different tools to analyze data, and most feel that harmony between toolset...

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Steal This: How Competitive Intelligence Can Help You Win More Customers
Data insights

Steal This: How Competitive Intelligence Can Help You Win More Customers

9y ClickZ News Staff

Steal This: How Competitive Intelligence Can Help ...

These five key competitive intelligence metrics can help your business stay ahead of the curve. Read More...

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How Is Data Changing Programmatic Buying?
Data insights

How Is Data Changing Programmatic Buying?

9y Mike O'Brien

How Is Data Changing Programmatic Buying?

As programmatic media buying grows, the increasing availability of user data has helped the process evolve to become more efficient and cost-effective...

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Obama's Privacy Policy Might Be Bad for Marketers
Data insights

Obama's Privacy Policy Might Be Bad for Marketers

9y Emily Alford

Obama's Privacy Policy Might Be Bad for Marketers

In last week's State of the Union address the president introduced a plan to create a consumer privacy bill of rights, but customers' rights might com...

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What Does Big Data Mean for the Internet of Things?
Data insights

What Does Big Data Mean for the Internet of Things?

9y Mike O'Brien

What Does Big Data Mean for the Internet of Things...

As the Internet of Things grows, so does the amount of data that comes with it. Is there too much data? Absolutely not, say industry experts who belie...

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How Can You Make Your Big Data "Smarter"?
Data insights

How Can You Make Your Big Data "Smarter"?

9y Yuyu Chen

How Can You Make Your Big Data "Smarter"?

Data specialists from Vizeum, Havas, and DigitasLBi share their advice on how to segment and test big data in order to make better-informed marketing ...

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Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi
Data insights

Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi

9y Emily Alford

Spotlight On: Jason Kodish, Global Data Scientist,...

We sat down with DigitasLBi's foremost expert on all things data to hear his thoughts on big, data, analytics, and what the Golden Globes taught marke...

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