Marketing in 2021: The impact of blockchain on CX

Blockchain Marketing in 2021: The impact of blockchain on CX

11m Tim Duncan

Marketing in 2021: The impact of blockchain on CX

Tim Duncan, Product Growth Lead at Bottle Rocket, discusses how marketers can use blockchain technology to build better relationships with their custo...

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Why football clubs must use emerging technology to keep in the game

AR & VR Why football clubs must use emerging technology to keep in the game

1y Steve Madincea

Why football clubs must use emerging technology to...

The majority of football fans will never attend a match. Clubs must embrace emerging technologies if they are to cater to the modern, global fan. Read...

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New blockchain guide by IAB Tech Lab anticipates shared ledger specs in 2020

Blockchain New blockchain guide by IAB Tech Lab anticipates shared ledger specs in 2020

2y Barry Levine

New blockchain guide by IAB Tech Lab anticipates s...

The Blockchain Working Group of the IAB Tech Lab releases new document, which better evaluates blockchain solutions within the digital advertising eco...

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Gartner Hype Report 2019 highlights CDPs, AI, Blockchain for Ads and Real-Time Marketing

Emerging Technology Gartner Hype Report 2019 highlights CDPs, AI, Blockchain for Ads and Real-Time Marketing

2y Barry Levine

Gartner Hype Report 2019 highlights CDPs, AI, Bloc...

Gartner's latest Hype Cycle report gives four trends that it says will tranform martech. CDP hopes are high, but half of respondents say their “CDP” i...

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Deloitte unveils ‘Blockchain in a Box’ to demonstrate uses

Blockchain Deloitte unveils ‘Blockchain in a Box’ to demonstrate uses

2y Barry Levine

Deloitte unveils ‘Blockchain in a Box’ to demonstr...

“Blockchain is one of those technologies that the community can’t get its head around,” Deloitte's Linda Pawczuk told ClickZ, so the intention with "b...

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14 companies using blockchain in advertising in 2019

Blockchain 14 companies using blockchain in advertising in 2019

2y Donny Dvorin

14 companies using blockchain in advertising in 20...

Much of the discussion in blockchain is future-focused. Here are 14 companies working with blockchain in advertising that marketers can start using to...

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AdLedger report: OTT has a problem with ad fraud

Digital Advertising AdLedger report: OTT has a problem with ad fraud

2y Barry Levine

AdLedger report: OTT has a problem with ad fraud

“A large portion of the industry was under the impression that fraud had not made its way to OTT yet,” AdLedger Executive Director Christiana Cacciapu...

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Facebook’s Libra: Concerns, interests, benefits, and experts' reactions

Blockchain Facebook’s Libra: Concerns, interests, benefits, and experts' reactions

2y Tereza Litsa

Facebook’s Libra: Concerns, interests, benefits, a...

Everything your business needs to know about Facebook's new cryptocurrency, Libra. Why are they interested in crypto, how can businesses benefit, what...

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How can pursuing a blockchain course accelerate your career?

Media How can pursuing a blockchain course accelerate your career?

2y Simplilearn

How can pursuing a blockchain course accelerate yo...

Blockchain market size is anticipated to increase to $23.3 billion by the year 2023 at a Compound Annual Growth Rate (CAGR) of 80.2 percent. A blockch...

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Salesforce launches Blockchain platform for user-managed, authenticated document sharing

Blockchain Salesforce launches Blockchain platform for user-managed, authenticated document sharing

3y Barry Levine

Salesforce launches Blockchain platform for user-m...

On Wednesday, Salesforce announced what they call "the first use of a low-code blockchain platform for CRM," giving blockchain a big boost toward broa...

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How emerging tech is eliminating the need for ad blockers

Digital Advertising How emerging tech is eliminating the need for ad blockers

3y Heidi Cuthbert

How emerging tech is eliminating the need for ad b...

Ad blockers could cost advertisers more than $40 billion by 2020. Three examples of what companies like Spotify are doing to eliminate the need altoge...

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What does blockchain mean for the diamond industry?

Blockchain What does blockchain mean for the diamond industry?

3y Mike O'Brien

What does blockchain mean for the diamond industry...

The diamond industry is among the first to go all-in on blockchain, an emerging technology that mystifies many marketers. Read More...

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How blockchain helps companies keep their brand promise

Blockchain How blockchain helps companies keep their brand promise

3y Tatsiana Levdikova

How blockchain helps companies keep their brand pr...

Blockchain can help companies keep their brand promise when it comes to proving ethical and legitimate sourcing of supplies. Examples of how that happ...

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The IoT 2019: Many "things" ahead, but here are four predictions

Emerging Technology The IoT 2019: Many "things" ahead, but here are four predictions

3y Adam Fingerman

The IoT 2019: Many "things" ahead, but here are fo...

Bain & Company forecasts that the market for the Internet of Things will grow to about $520 billion by 2021. Here are four predictions for the IoT...

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Predictions for mobile in 2019: Top 8 trends to watch this year

Mobile Predictions for mobile in 2019: Top 8 trends to watch this year

3y Sven Lubek

Predictions for mobile in 2019: Top 8 trends to wa...

Wondering what's in store for mobile marketing this year? Here are our top eight predictions for mobile in 2019. Messenger ads, parallel bidding, and ...

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Digital transformation: What it is and why it matters in 2019

Digital Transformation Digital transformation: What it is and why it matters in 2019

3y Brandyn Morelli

Digital transformation: What it is and why it matt...

Digital transformation could be in the running for "buzzword of the year." And yet, it's something businesses take very seriously. Here's a primer for...

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Blockchain for ad tech: an anti-fraud panacea or placebo?

Blockchain Blockchain for ad tech: an anti-fraud panacea or placebo?

3y Ivan Guzenko

Blockchain for ad tech: an anti-fraud panacea or p...

A lot of buzz has been devoted to blockchain in ad tech this year, but marketers are still uncertain how to separate what’s real and what’s not. Read ...

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Online ad fraud in 2018 hit $19bn: How blockchain could eliminate it

Blockchain Online ad fraud in 2018 hit $19bn: How blockchain could eliminate it

3y Carlos Acevedo and Donny Dvorin

Online ad fraud in 2018 hit $19bn: How blockchain ...

The DOJ recently indicted a massive digital ad fraud ring. Insight from Brave, Lucidity, Rebel AI, and AdLedger on how blockchain could have prevented...

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Can you explain the difference between blockchain and Bitcoin?

Blockchain Can you explain the difference between blockchain and Bitcoin?

3y Mike O'Brien

Can you explain the difference between blockchain ...

Not every marketer can, which is why AdLedger and several (competing) global advertising agencies have partnered on a blockchain education initative. ...

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Walmart is the world's largest retailer. Is it also one of the most innovative?

Leadership Walmart is the world's largest retailer. Is it also one of the most innovative?

3y Mike O'Brien

Walmart is the world's largest retailer. Is it als...

Investments in technology such as blockchain, automation and personalization help Walmart stand up to its stiffest competition, Amazon. Read More...

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Weekly martech review: IBM's Food Trust blockchain, LinkedIn acquires Glint, Talldesk valued >$1B

Disruptive MarTech Weekly martech review: IBM's Food Trust blockchain, LinkedIn acquires Glint, Talldesk valued >$1B

3y Kimberly Collins

Weekly martech review: IBM's Food Trust blockchain...

We review the top news in martech from the week of October 8–15, 2018. Read More...

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Kiip: Martech company of the week

Disruptive MarTech Kiip: Martech company of the week

3y Kimberly Collins

Kiip: Martech company of the week

Q&A with Adam Broitman, Chief Strategy Officer at Kiip. We discuss their company, products, future, and what makes them unique on the martech land...

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Here's how blockchain is poised to disrupt digital marketing

Digital Marketing Here's how blockchain is poised to disrupt digital marketing

3y Jonathan Brown

Here's how blockchain is poised to disrupt digital...

The development of blockchain technology is still in the early stages, but its potential applications in digital marketing are already clear. The tech...

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The Transformation of Search Summit: Strategy and tactics to harness the next generation of search marketing

Search The Transformation of Search Summit: Strategy and tactics to harness the next generation of search marketing

3y Clark Boyd

The Transformation of Search Summit: Strategy and ...

Combining the expertise of ClickZ, Search Engine Watch and Catalyst (part of GroupM), this exclusive one-day event provides a unique view of the trans...

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Blockchain opens door to smarter decentralized digital advertising

Blockchain Blockchain opens door to smarter decentralized digital advertising

4y Emie-Claude

Blockchain opens door to smarter decentralized dig...

Digital advertising is so pervasive because it is the easiest and most effective way that companies can monetize their content. Here we explore how bl...

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Blockchain 101: AdLedger, IBM and Salon Media team up to make sure marketers understand the technology

Blockchain Blockchain 101: AdLedger, IBM and Salon Media team up to make sure marketers understand the technology

4y Mike O'Brien

Blockchain 101: AdLedger, IBM and Salon Media team...

Blockchain has tremendous power to be a catalyst in cleaning up the digital advertising landscape—but only if companies understand how it works. AdLed...

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How to promote your ICO: from SEO to PPC

Leadership How to promote your ICO: from SEO to PPC

4y On Yavin, CMO

How to promote your ICO: from SEO to PPC

Initial Coin Offerings (ICOs) were the talk of the town in 2017. There were 435 ICO projects deemed successful in 2017, raising an average of $12.7 m...

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