How an EPL Club increased brand trust in their betting sponsor by 262%

Brand awareness How an EPL Club increased brand trust in their betting sponsor by 262%

3m Benjamin Broomfield

How an EPL Club increased brand trust in their bet...

Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...

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How technology can preserve the integrity of your brand online

Brand awareness How technology can preserve the integrity of your brand online

2y Kevin Sabourin

How technology can preserve the integrity of your ...

How global brands can drive local online awareness and generate sales with an innovative digital technology platform and brand identity cohesiveness. ...

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Bynder launches branded content features Digital Brand Templates and Brand Guidelines

Content Bynder launches branded content features Digital Brand Templates and Brand Guidelines

3y Jacqueline Dooley

Bynder launches branded content features Digital B...

On Tuesday, digital asset management company Bynder announced the release of two new features, Digital Brand Templates and Brand Guidelines, to give m...

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Why brands are losing consumer trust and how technology can help re-earn it

Digital Marketing Why brands are losing consumer trust and how technology can help re-earn it

3y Tereza Litsa

Why brands are losing consumer trust and how techn...

Edelman has released a new report on consumers' growing concerns about product experience, customer experience, and brands' impact on society. What ca...

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Experiential marketing: What makes a brand experience stand out?

Brand awareness Experiential marketing: What makes a brand experience stand out?

3y Tereza Litsa

Experiential marketing: What makes a brand experie...

Recent research finds that 73% of people who took part in a brand's experiential marketing are more likely to purchase from the brand involved. Read M...

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Don’t forget your brand loyalists during the holidays

Ecommerce Don’t forget your brand loyalists during the holidays

4y Amit Sharma

Don’t forget your brand loyalists during the holid...

Before the holidays are over, ask yourself: Are we paying enough attention to our brand loyalists? How Barbie, Trader Joes, and others keep their focu...

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The most important thing to P&G Chief Brand Officer Marc Pritchard

Leadership The most important thing to P&G Chief Brand Officer Marc Pritchard

4y Mike O'Brien

The most important thing to P&G Chief Brand Of...

The world's largest advertiser, P&G certainly prizes creativity. Chief Brand Officer Marc Pritchard believes creativity requires diversity and inc...

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Why Nike’s Colin Kaepernick ad was really not that risky after all

Digital Marketing Why Nike’s Colin Kaepernick ad was really not that risky after all

4y Emily Alford

Why Nike’s Colin Kaepernick ad was really not that...

Nike included former NFL quarterback Colin Kaepernick in its newest ad: here's why that's a brilliant way to appeal to millennials and Gen Z. Read Mor...

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Brand activism: Why more campaigns focus on social good

Social media Brand activism: Why more campaigns focus on social good

5y Tereza Litsa

Brand activism: Why more campaigns focus on social...

How does social good fit into a marketing campaign? Brand activism has become a popular trend lately. How can a brand benefit from it? Read More...

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18 lessons we can learn from Airbnb, Nike and IKEA in 2017

Content 18 lessons we can learn from Airbnb, Nike and IKEA in 2017

5y Tereza Litsa

18 lessons we can learn from Airbnb, Nike and IKEA...

2017 is almost over and it’s time to review some of the best marketing campaigns of the year. What made them special and what can we learn from them? ...

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Why are we so bad at social media customer service?

Media Why are we so bad at social media customer service?

6y Matt Owen

Why are we so bad at social media customer service...

While social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where the real battles for ...

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