Ty Heath, Director of Market Engagement, The B2B Institute at LinkedIn, presents a new marketing funnel - 'The Cash Flow Funnel' - and the concept of...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleHow global brands can drive local online awareness and generate sales with an innovative digital technology platform and brand identity cohesiveness. ...
View articleOn Tuesday, digital asset management company Bynder announced the release of two new features, Digital Brand Templates and Brand Guidelines, to give m...
View articleEdelman has released a new report on consumers' growing concerns about product experience, customer experience, and brands' impact on society. What ca...
View articleRecent research finds that 73% of people who took part in a brand's experiential marketing are more likely to purchase from the brand involved. Read M...
View articleBefore the holidays are over, ask yourself: Are we paying enough attention to our brand loyalists? How Barbie, Trader Joes, and others keep their focu...
View articleThe world's largest advertiser, P&G certainly prizes creativity. Chief Brand Officer Marc Pritchard believes creativity requires diversity and inc...
View articleNike included former NFL quarterback Colin Kaepernick in its newest ad: here's why that's a brilliant way to appeal to millennials and Gen Z. Read Mor...
View articleHow does social good fit into a marketing campaign? Brand activism has become a popular trend lately. How can a brand benefit from it? Read More...
View article2017 is almost over and it’s time to review some of the best marketing campaigns of the year. What made them special and what can we learn from them? ...
View articleWhile social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where the real battles for ...
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