Three A/B testing tactics to improve your conversion rate

Digital Marketing Three A/B testing tactics to improve your conversion rate

2y Tereza Litsa

Three A/B testing tactics to improve your conversi...

Learn how to improve your ecommerce success through A/B testing that will increase your conversion rate and revenue. Read More...

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Cross-border ecommerce: tips for selling online into China

Asia Cross-border ecommerce: tips for selling online into China

6y Sophie Loras

Cross-border ecommerce: tips for selling online in...

China's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand. Read More...

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How five brands in APAC are using Instagram's self-serve ads

Acquisition How five brands in APAC are using Instagram's self-serve ads

6y Sophie Loras

How five brands in APAC are using Instagram's self...

Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering. Read...

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How UX helped Netflix take over the world

Conference Coverage How UX helped Netflix take over the world

6y Mike O'Brien

How UX helped Netflix take over the world

The idea of putting the customer first is something of a marketing cliche. But that's exactly how Netflix became the world's biggest broadcaster. Read...

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Five brands that have nailed tone of voice

Media Five brands that have nailed tone of voice

6y Leighann Morris

Five brands that have nailed tone of voice

Having a unique and engaging tone of voice is an important part of creating a successful brand. Consistency is key, and once you've decided what your ...

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Apple Is The World's Most Valuable Brand [Study]

Analytics Apple Is The World's Most Valuable Brand [Study]

7y Mike O'Brien

Apple Is The World's Most Valuable Brand [Study]

Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating tec...

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StrongView Leads the Way for Email Marketers

Email StrongView Leads the Way for Email Marketers

8y Mike O'Brien

StrongView Leads the Way for Email Marketers

After analyzing nine of the top email marketing vendors in its most recent Wave, Forrester Research found StrongView to be the strongest. Read More...

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A Social Media Presence Isn’t Enough – Brands Need Engagement [Report]

Social A Social Media Presence Isn’t Enough – Brands Need Engagement [Report]

8y Mike O'Brien

A Social Media Presence Isn’t Enough – Brands Need...

A new report from Sprinklr finds that simply developing social media platforms isn't enough for brands — conversing with customers is to the key to av...

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Using Customer Stories to Build Trust and Increase Conversions

Acquisition Using Customer Stories to Build Trust and Increase Conversions

8y Tim Ash

Using Customer Stories to Build Trust and Increase...

User reviews, or social proof, can help build trust in your business, but there's a right way and a wrong way to apply social proof to your website. H...

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Case Study: Pepsi China Leverages Web Video for CNY Campaign

Asia Case Study: Pepsi China Leverages Web Video for CNY Campaign

9y Adaline Lau

Case Study: Pepsi China Leverages Web Video for CN...

Pepsi's integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Read More...

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Changi Airport Taps the Power of Photo-Sharing via Instagram

Asia Changi Airport Taps the Power of Photo-Sharing via Instagram

9y Adaline Lau

Changi Airport Taps the Power of Photo-Sharing via...

In this Q&A, Changi's community manager shares why and how they use Instagram to inspire travel and ignite the love for its airport. Read More...

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How I Learned to Stop Worrying and Love 'The Daily'

Media How I Learned to Stop Worrying and Love 'The Daily'

11y Andrew Solmssen

How I Learned to Stop Worrying and Love 'The Daily...

An in-depth look into the new daily tablet news magazine, The Daily, and what it means for brand messaging on the tablet. Read More...

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