How do you launch a brand that seems like a longshot? The same way you score on social: with sincerity, according to Chobani CMO Peter McGuinness.
The most important point about bridging traditional and digital marketing is that marketing is ultimately about retention, not acquisition.
One of the most valuable sets, according to American Apparel's Thoryn Stephens? Each individual customer's lifetime value, something that can actually be measured.
The 65-year-old Dunkin' Brands has long used traditional marketing, but still fully embraces digital. They key to balance? Not just chasing shiny and new.
Yesterday's over. Being different is what's going to help you win tomorrow - not simply repeating your previous success.
With ClickZ Live just three weeks away, we caught up with Chobani CMO Peter McGuinness to chat about heart-based marketing and how plain yogurt is the new sour cream.
You can attend ClickZ Live New York the old-fashioned way, by purchasing a ticket. Or you can come the fun way, by winning a platinum pass in our social contest.
The countdown to ClickZ Live New York is on and with five weeks to go, our keynote speaker, renowned marketer Seth Godin, stopped by our office for a chat.
Nearly every individual has their own personal brand. We looked at the Twitter profiles of four senior marketing executives at different companies, to see what their ... read more