By using these four strategies, retailers can engage and connect with consumers as they mitigate the deluge of holiday season returns.
While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it.
Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your customers are and what they want.
In anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhancing the customer journey.
Research conducted by Unruly found that Millennial males are more prone to highly emotional responses to video ad content. How can these findings help marketers improve their targeting strategy?
Move over, content. Context is the new kid in town! MasterCard’s VP of Global Digital Marketing reveals the company's five-tier approach to mobile and why context is at the center of it all.
To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic.
Events geared toward small publishers give them the rare opportunity to have a say in issues such as walled gardens, copyright infringement, ad quality and ad blocking.
Marketers would do well to double down on native apps, investing in agile optimization practices to deliver highly customized and relevant mobile experiences.
It's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to jump by nine minutes this year.