Five senior marketing roles that will dictate brand success in 2022
Digital Leaders

Five senior marketing roles that will dictate brand success in 2022

2y Idris Nagri

Five senior marketing roles that will dictate bran...

Does your brand have a league carved out and in line with consumer expectations? Read More...

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Key Insights: Holiday shopping November spotlight, age profiles, preferences, and more
Digital Marketing

Key Insights: Holiday shopping November spotlight, age profiles, preference...

3y Kamaljeet Kalsi

Key Insights: Holiday shopping November spotlight,...

All the key ingredients you need to add to your marketing dough if you wish to taste success this holiday season. Read More...

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Authenticity is key: How has consumer sentiment changed in 2020?
Digital Marketing

Authenticity is key: How has consumer sentiment changed in 2020?

4y Idris Nagri

Authenticity is key: How has consumer sentiment ch...

Merkle's Rives Martin details their new findings highlighting the importance of brand authenticity and reputation, product quality, and price. Read Mo...

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The role of marketers in a post-COVID-19 world
Analyzing Customer Data

The role of marketers in a post-COVID-19 world

4y Idris Nagri

The role of marketers in a post-COVID-19 world

Tamara Charm, a Senior Expert at McKinsey & Company, speaks to how marketing leaders can navigate the current crisis and plan ahead for the next norma...

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The state of video advertising: the rise of silent and targeted ads
Media

The state of video advertising: the rise of silent and targeted ads

8y Tereza Litsa

The state of video advertising: the rise of silent...

As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them. Wibbitz conducted a...

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