How content really works for business: the operating models of content and more

Content & Experience How content really works for business: the operating models of content and more

1w Robert Rose

How content really works for business: the operati...

A rare, in-depth discussion on content's role in business that senior leaders need to be having with their teams in order to expand in digital Read Mo...

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Key Insights: 2021 Strategic pearls on email and content marketing

Actionable Analysis Key Insights: 2021 Strategic pearls on email and content marketing

5m Kamaljeet Kalsi

Key Insights: 2021 Strategic pearls on email and c...

2020 spun the world and we as people, consumers, and brands learned, unlearned, and adapted. This week we look into the two pillars that helped busine...

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Get human in your marketing now to reach B2B buyers in 2021

Content Marketing Get human in your marketing now to reach B2B buyers in 2021

6m Megan Thudium

Get human in your marketing now to reach B2B buyer...

Trying to sell a B2B product abroad? Before planning your content, first work to understand your audience’s core needs, emotions and motivations. Read...

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How to win at mindshare using content marketing?

Content Marketing How to win at mindshare using content marketing?

6m Abhishek Shah

How to win at mindshare using content marketing?

If you want to increase your business’s mindshare and grow your business, content marketing is the most reliable way of achieving this goal. Read More...

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Tech Talk with Pi Datametrics: Controlling your content performance with the right data

Content & Experience Tech Talk with Pi Datametrics: Controlling your content performance with the right data

7m ClickZ

Tech Talk with Pi Datametrics: Controlling your co...

Insights from data are only precious if they are actionable and value-led. Read More...

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The most effective marketers use immersive content

Content The most effective marketers use immersive content

8m Jacqueline Dooley

The most effective marketers use immersive content

Ceros surveyed more than 1,000 marketing and design professionals for their report on the state of immersive content. We take a deep dive. Read More...

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Content marketing is more than content creation and distribution

Content Marketing Content marketing is more than content creation and distribution

9m Ashley Schweigert

Content marketing is more than content creation an...

Companies need to look at content as only part of the story by using SEO and inbound marketing tactics to acquire leads. Read More...

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Five problems with B2B content (and how to fix them)

Content Five problems with B2B content (and how to fix them)

10m Jacqueline Dooley

Five problems with B2B content (and how to fix the...

Content marketing is incredibly effective, but there are five common content problems that may be sabotaging your results. Read More...

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Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight

AI & Automation Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight

11m Kamaljeet Kalsi

Key Insights: B2B content marketing decoded, top m...

Webinars win more leads, magic words for content engagement, the favourite content and experience tech, and more AI juice. Read More...

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How to improve your digital marketing with competitor analysis

Digital Marketing How to improve your digital marketing with competitor analysis

1y Tereza Litsa

How to improve your digital marketing with competi...

Nowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant t...

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Top 10 marketing trends to watch for in 2020

Digital Marketing Top 10 marketing trends to watch for in 2020

1y Heidi Melin

Top 10 marketing trends to watch for in 2020

From dozens of predictions and analyses across the industry, Workfront CMO Heidi Melin, picks the top 10 marketing trends to look out for in 2020. Rea...

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48% B2B marketers admit content is only "somewhat effective" or "ineffective"

Content Marketing 48% B2B marketers admit content is only "somewhat effective" or "ineffective"

2y Luke Richards

48% B2B marketers admit content is only "somewhat ...

New report shows content struggles among B2B marketers. But data, consistency and scalability are set to underpin strategies of the future. Read More...

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From CMS to CXP: What the future of content management will look like

Content Marketing From CMS to CXP: What the future of content management will look like

2y Matthew Baier

From CMS to CXP: What the future of content manage...

"Today’s goal isn’t merely reaching an audience, but enabling an individual experience," says Contentstack's COO & CMO on the shift from CMS to CXP. R...

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Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth

Martech Company Feature Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth

2y Kimberly Collins

Content marketing for enterprises: Q&A with Percol...

Percolate focuses specifically on enterprise marketing management, and clients report signficant savings around asset creation, admin, and consolidati...

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New report: SEO and Content Marketing jobs see salary boosts in 2019

Content Marketing New report: SEO and Content Marketing jobs see salary boosts in 2019

2y Barry Levine

New report: SEO and Content Marketing jobs see sal...

Seven of 10 types of content marketing and SEO roles saw salary increases from 2018 to 2019, according to a new report by Conductor. SEO Manager, for ...

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What makes Airbnb an exceptional email marketer

Email & Automation What makes Airbnb an exceptional email marketer

2y Mike O'Brien

What makes Airbnb an exceptional email marketer

Marketing emails from Airbnb are generally aesthetically-pleasing and personalized. But the cadence and subtle upselling help make them excellent. Rea...

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Building customer relationships with strategic video marketing: Expert tips from our latest webinar

Video Marketing Building customer relationships with strategic video marketing: Expert tips from our latest webinar

2y Emily Alford

Building customer relationships with strategic vid...

63% of businesses were using video as a marketing tool at the beginning of 2017. By 2019, that number had risen to 87%. Expert tips for your video mar...

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Ten questions to evaluate an enterprise CMS provider

Content Ten questions to evaluate an enterprise CMS provider

2y Matthew Baier

Ten questions to evaluate an enterprise CMS provid...

Contentstack's CMO, Matthew Baier helps evaluate a CMS vendor and determine if it’s the right solution for your organization's present and future scop...

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Research: How the human body can predict what makes content go viral

Content Marketing Research: How the human body can predict what makes content go viral

2y Domenica D'Ottavio

Research: How the human body can predict what make...

A recent study found that measuring the electrical charge on people's skin can predict whether a piece of content will go viral -- but merely asking p...

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Uberflip CEO Yoav Schwartz on empowering better content experiences

Martech Company Feature Uberflip CEO Yoav Schwartz on empowering better content experiences

2y Tessa Judge

Uberflip CEO Yoav Schwartz on empowering better co...

Uberflip's content experience platform is used by companies like Microsoft, Staples, and SAP. What makes them stand out and what's next for the compan...

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The 10 types of content and experience platforms: Which are best for your business?

Content The 10 types of content and experience platforms: Which are best for your business?

2y Jonathan Brown

The 10 types of content and experience platforms: ...

63% of marketers don't have a documented content strategy. This overview of the types of content & experience platforms available is a first step ...

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How Netflix uses big data to create content and enhance user experience

Data & Analytics How Netflix uses big data to create content and enhance user experience

2y Gabrielle Sadeh

How Netflix uses big data to create content and en...

An estimated 80% of content streamed on Netflix is influenced by its recommendation system. Stats/examples how shows like House of Cards keep users en...

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Three shoestring social media strategies to amplify your brand presence

Social Media Marketing Three shoestring social media strategies to amplify your brand presence

2y Tiffany Delmore

Three shoestring social media strategies to amplif...

60% of social media marketers say they lack sufficient funds to do their jobs. Ideas / examples of social strategies that work -- without breaking the...

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The Spotify effect: Personalize content experiences to engage prospects

AI & Automation The Spotify effect: Personalize content experiences to engage prospects

2y Randy Frisch

The Spotify effect: Personalize content experience...

If 100 people looked at their 'made for you' playlist on Spotify, we'd have 100 different playlists. How can we do that level of personalization in co...

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Twitter marketing 2019: Eight tips to win

Social Media Marketing Twitter marketing 2019: Eight tips to win

2y Lucy Barret

Twitter marketing 2019: Eight tips to win

Twitter content marketing continues to get more complex with each passing day. Tips for a unique approach to your Twitter marketing strategy in 2019. ...

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Facebook marketing: What’s working in 2019?

Digital Marketing Facebook marketing: What’s working in 2019?

2y Tereza Litsa

Facebook marketing: What’s working in 2019?

Based on data from >105 million posts, what can we learn about how Facebook posting strategies are changing? Here's what to expect for Facebook mar...

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Keeping content evergreen: The importance of self-reference and timeless topics

Content Marketing Keeping content evergreen: The importance of self-reference and timeless topics

2y Dmytro Spilka

Keeping content evergreen: The importance of self-...

Top articles on Google SERPs are typically >2,000 words long. Why evergreen content matters for making sure your business gets found online. Read M...

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