It's not about you: A content planning framework to avoid self-obsession

Content It's not about you: A content planning framework to avoid self-obsession

6m Yolanda Valery

It's not about you: A content planning framework t...

In life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...

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Podcast: Connecting marketers, minorities, and brand engagement

Brand awareness Podcast: Connecting marketers, minorities, and brand engagement

6m Benjamin Broomfield

Podcast: Connecting marketers, minorities, and bra...

The ClickZ Marketing Masters Podcast launches with diversity champion and media leader, Christopher Kenna on how and why brand engagement with minorit...

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How an EPL Club increased brand trust in their betting sponsor by 262%

Brand awareness How an EPL Club increased brand trust in their betting sponsor by 262%

7m Benjamin Broomfield

How an EPL Club increased brand trust in their bet...

Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...

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CMO's five key learnings from 2021

Digital Marketing CMO's five key learnings from 2021

12m Michael Collins

CMO's five key learnings from 2021

How you can balance business as (un)usual like a true leader Read More...

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How brands can make their content brainstorms more effective

Content Marketing How brands can make their content brainstorms more effective

1y Melanie Deziel

How brands can make their content brainstorms more...

Encourage collaboration, maximize efficiency, and improve the quality of ideas generated Read More...

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How content really works for business: the operating models of content and more

Content How content really works for business: the operating models of content and more

2y Robert Rose

How content really works for business: the operati...

A rare, in-depth discussion on content's role in business that senior leaders need to be having with their teams in order to expand in digital Read Mo...

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Key Insights: 2021 Strategic pearls on email and content marketing

Actionable analysis Key Insights: 2021 Strategic pearls on email and content marketing

2y Kamaljeet Kalsi

Key Insights: 2021 Strategic pearls on email and c...

2020 spun the world and we as people, consumers, and brands learned, unlearned, and adapted. This week we look into the two pillars that helped busine...

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Get human in your marketing now to reach B2B buyers in 2021

B2B Get human in your marketing now to reach B2B buyers in 2021

2y Megan Thudium

Get human in your marketing now to reach B2B buyer...

Trying to sell a B2B product abroad? Before planning your content, first work to understand your audience’s core needs, emotions and motivations. Read...

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How to win at mindshare using content marketing?

Content How to win at mindshare using content marketing?

2y Abhishek Shah

How to win at mindshare using content marketing?

If you want to increase your business’s mindshare and grow your business, content marketing is the most reliable way of achieving this goal. Read More...

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Tech Talk with Pi Datametrics: Controlling your content performance with the right data

Content Tech Talk with Pi Datametrics: Controlling your content performance with the right data

2y ClickZ

Tech Talk with Pi Datametrics: Controlling your co...

Insights from data are only precious if they are actionable and value-led. Read More...

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The most effective marketers use immersive content

Content The most effective marketers use immersive content

2y Jacqueline Dooley

The most effective marketers use immersive content

Ceros surveyed more than 1,000 marketing and design professionals for their report on the state of immersive content. We take a deep dive. Read More...

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Content marketing is more than content creation and distribution

Content Content marketing is more than content creation and distribution

2y Ashley Schweigert

Content marketing is more than content creation an...

Companies need to look at content as only part of the story by using SEO and inbound marketing tactics to acquire leads. Read More...

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Five problems with B2B content (and how to fix them)

Content Five problems with B2B content (and how to fix them)

2y Jacqueline Dooley

Five problems with B2B content (and how to fix the...

Content marketing is incredibly effective, but there are five common content problems that may be sabotaging your results. Read More...

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Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight

AI & Automation Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight

3y Kamaljeet Kalsi

Key Insights: B2B content marketing decoded, top m...

Webinars win more leads, magic words for content engagement, the favourite content and experience tech, and more AI juice. Read More...

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How to improve your digital marketing with competitor analysis

Digital Marketing How to improve your digital marketing with competitor analysis

3y Tereza Litsa

How to improve your digital marketing with competi...

Nowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant t...

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Top 10 marketing trends to watch for in 2020

Digital Marketing Top 10 marketing trends to watch for in 2020

3y Heidi Melin

Top 10 marketing trends to watch for in 2020

From dozens of predictions and analyses across the industry, Workfront CMO Heidi Melin, picks the top 10 marketing trends to look out for in 2020. Rea...

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48% B2B marketers admit content is only "somewhat effective" or "ineffective"

Content 48% B2B marketers admit content is only "somewhat effective" or "ineffective"

3y Luke Richards

48% B2B marketers admit content is only "somewhat ...

New report shows content struggles among B2B marketers. But data, consistency and scalability are set to underpin strategies of the future. Read More...

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From CMS to CXP: What the future of content management will look like

Content From CMS to CXP: What the future of content management will look like

3y Matthew Baier

From CMS to CXP: What the future of content manage...

"Today’s goal isn’t merely reaching an audience, but enabling an individual experience," says Contentstack's COO & CMO on the shift from CMS to CXP. R...

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Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth

Disruptive MarTech Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth

3y Kimberly Collins

Content marketing for enterprises: Q&A with Percol...

Percolate focuses specifically on enterprise marketing management, and clients report signficant savings around asset creation, admin, and consolidati...

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New report: SEO and Content Marketing jobs see salary boosts in 2019

Content New report: SEO and Content Marketing jobs see salary boosts in 2019

3y Barry Levine

New report: SEO and Content Marketing jobs see sal...

Seven of 10 types of content marketing and SEO roles saw salary increases from 2018 to 2019, according to a new report by Conductor. SEO Manager, for ...

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What makes Airbnb an exceptional email marketer

Email What makes Airbnb an exceptional email marketer

4y Mike O'Brien

What makes Airbnb an exceptional email marketer

Marketing emails from Airbnb are generally aesthetically-pleasing and personalized. But the cadence and subtle upselling help make them excellent. Rea...

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Building customer relationships with strategic video marketing: Expert tips from our latest webinar

Video Building customer relationships with strategic video marketing: Expert tips from our latest webinar

4y Emily Alford

Building customer relationships with strategic vid...

63% of businesses were using video as a marketing tool at the beginning of 2017. By 2019, that number had risen to 87%. Expert tips for your video mar...

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Ten questions to evaluate an enterprise CMS provider

Content Ten questions to evaluate an enterprise CMS provider

4y Matthew Baier

Ten questions to evaluate an enterprise CMS provid...

Contentstack's CMO, Matthew Baier helps evaluate a CMS vendor and determine if it’s the right solution for your organization's present and future scop...

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Research: How the human body can predict what makes content go viral

Analytics Research: How the human body can predict what makes content go viral

4y Domenica D'Ottavio

Research: How the human body can predict what make...

A recent study found that measuring the electrical charge on people's skin can predict whether a piece of content will go viral -- but merely asking p...

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Uberflip CEO Yoav Schwartz on empowering better content experiences

Disruptive MarTech Uberflip CEO Yoav Schwartz on empowering better content experiences

4y Tessa Judge

Uberflip CEO Yoav Schwartz on empowering better co...

Uberflip's content experience platform is used by companies like Microsoft, Staples, and SAP. What makes them stand out and what's next for the compan...

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The 10 types of content and experience platforms: Which are best for your business?

Content The 10 types of content and experience platforms: Which are best for your business?

4y Jonathan Brown

The 10 types of content and experience platforms: ...

63% of marketers don't have a documented content strategy. This overview of the types of content & experience platforms available is a first step ...

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How Netflix uses big data to create content and enhance user experience

Analytics How Netflix uses big data to create content and enhance user experience

4y Gabrielle Sadeh

How Netflix uses big data to create content and en...

An estimated 80% of content streamed on Netflix is influenced by its recommendation system. Stats/examples how shows like House of Cards keep users en...

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