As technology leaps and bounds head, trying to develop bespoke content for each new channel can be a headache for content marketers. However, what if there was a way to ‘future-proof’ your content and seamlessly deploy it across any channel – even ones that don't yet exist?
Up until now, the role of artificial intelligence in marketing has been mainly confined to rule-based calculations and data analysis. But as the sophistication of AI technology increases, could AI replace humans in a creative pursuit like content marketing?
Facebook has announced the rollout of three more updates designed to target and eliminate clickbait headlines. Here's how to make sure you aren't affected, and maintain your Page's reach in the midst of the changes.
A successful digital marketing strategy needs to keep up with the latest marketing trends. The evolution of technology is changing the way ... read more
B2B marketing for small businesses can be difficult to get right. A limited budget means marketing spend must be tightly controlled, and returns must be justified by tangible data. So, which channels should SMEs consider when planning their marketing strategy?
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.
As simple as influencer marketing sounds, getting it right is time consuming and requires a lot of energy, effort, and attention to detail. Like anything else, influencer marketing can turn out good, bad, or ugly.
On January 17 2017, ClickZ Intelligence and Constant Content held The Content Marketing Masterclass webinar.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
A new year brings new metrics. Or maybe it’s just a good reminder that you need to evaluate your existing KPIs.
It’s a channel with a host of potential benefits, but SMS marketing has fallen out of fashion somewhat recently with marketers in the US and Europe, prompting the question: is SMS still relevant?
The vast majority of brands are familiar with how to use social media mainstays like Facebook, Twitter and Instagram. But each of these social networks came from somewhere – and those brands who were prescient enough to get in on the ground floor were able to reap the “early adopter” rewards.
For years, brands have used microsites, in many cases to great effect. But not all microsites deliver results. So what separates the effective microsites from the ineffective ones? Here are eight components of a successful microsite, together with brands who are putting them into action.
The internet has thrived on the unrestricted and open access it provides for an international community to shop and share with just a few clicks. But with a small group of mega-companies increasingly dominating the online landscape, is it time for regulators to step in? What would this mean for the marketing industry?
