B2B marketing for small businesses can be difficult to get right. A limited budget means marketing spend must be tightly controlled, and returns must be justified by tangible data. So, which channels should SMEs consider when planning their marketing strategy?
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.
As simple as influencer marketing sounds, getting it right is time consuming and requires a lot of energy, effort, and attention to detail. Like anything else, influencer marketing can turn out good, bad, or ugly.
On January 17 2017, ClickZ Intelligence and Constant Content held The Content Marketing Masterclass webinar.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
A new year brings new metrics. Or maybe it’s just a good reminder that you need to evaluate your existing KPIs.
Ideas are the fuel of content marketing. The more you have, that better they get – and that means creating that mindset of creative play where the best brainstorming happens.
With so many webinars out there, how can marketers make sure theirs is the one that really stands out? ClickZ sat down with Mark Bornstein, VP of Content Marketing for ON24, to find out the secrets behind making the biggest impact with your webinar.
From the most popular tactics during 2016, to the new strategies we need to apply in 2017.
So what makes content go viral? And what makes people participate in these phenomena?
Email marketing can still be effective in 2017 for a B2B business. Here are four technological innovations that, if used effectively, can propel your B2B email marketing strategy into the future.
‘The Ultimate Guide to Conversion Rate Optimization (CRO): Online and Offline’, ClickZ’s recent webinar in partnership with DialogTech, was an insightful deep dive into how marketers can improve or fine-tune their marketing activities to drive online and phone call conversions.
As I write this, I’m sequestered in my hotel room in Las Vegas. On this trip, I finally figured out why this city bothers me: There’s no quiet in Vegas. No matter where you are, the noise never stops.
