Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants.
Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change means people in this industry are always learning and evolving their marketing strategies accordingly.
China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from search and ecommerce to social media.
Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's not always the case.
Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong.
Last week, social publishing company Medium announced the launch of a programme that will allow its writers to partner with brands to ... read more
Sites which scrape and copy content from others are sometimes able to outrank the original source and damage their search rankings. What can be done about it?
Digital innovations which improve not only the online customer experience but also the in-store shopping experience are becoming key to major grocery retailers’ ... read more
The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having ... read more