According to IHS, there were 15.4 billion connected devices in 2015, with the number expected to grow to 30.7 billion in 2020 and 75.4 billion in 2025. How can content marketers prepare for the rise of the Internet of Things, and the way that it will change how we create and consume content?
A successful content marketing strategy starts with research. Here are four effective research tools that can facilitate your content marketing creation.
As technology leaps and bounds head, trying to develop bespoke content for each new channel can be a headache for content marketers. However, what if there was a way to ‘future-proof’ your content and seamlessly deploy it across any channel – even ones that don't yet exist?
Up until now, the role of artificial intelligence in marketing has been mainly confined to rule-based calculations and data analysis. But as the sophistication of AI technology increases, could AI replace humans in a creative pursuit like content marketing?
Facebook has announced the rollout of three more updates designed to target and eliminate clickbait headlines. Here's how to make sure you aren't affected, and maintain your Page's reach in the midst of the changes.
A successful digital marketing strategy needs to keep up with the latest marketing trends. The evolution of technology is changing the way ... read more
B2B marketing for small businesses can be difficult to get right. A limited budget means marketing spend must be tightly controlled, and returns must be justified by tangible data. So, which channels should SMEs consider when planning their marketing strategy?
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.
As simple as influencer marketing sounds, getting it right is time consuming and requires a lot of energy, effort, and attention to detail. Like anything else, influencer marketing can turn out good, bad, or ugly.
On January 17 2017, ClickZ Intelligence and Constant Content held The Content Marketing Masterclass webinar.
According to IHS, there were 15.4 billion connected devices in 2015, with the number expected to grow to 30.7 billion in 2020 and 75.4 billion in 2025. How can content marketers prepare for the rise of the Internet of Things, and the way that it will change how we create and consume content?
Understanding the customer journey is essential when you want to attribute accurately and effectively optimize your website. That requires in-depth analysis of customer data. Luckily, there are a range of tools that can help you.
Big data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creating valuable data at every stage of their journey, how can travel companies do more to collect and connect these data points to improve the customer experience?
