Sites which scrape and copy content from others are sometimes able to outrank the original source and damage their search rankings. What can be done about it?
Digital innovations which improve not only the online customer experience but also the in-store shopping experience are becoming key to major grocery retailers’ ... read more
The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having ... read more
Data does not always have to be a confusing chunk of numbers. Here's how brands use data visualization and data-informed product design to bring out data's creative side.
Breaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable video content for the 'skipping' generation.
We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too ... read more
WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands operating in China.
Have we been measuring content the wrong way? Inbar Yagur, Senior Content Strategist at Taboola, gave a talk at the Content Marketing ... read more
As you’ve probably heard, Twitter is changing its character limit. But, far from the 10,000 character apocalypse many predicted, the business has ... read more
Should you post stories about people dying, religion or bikinis on LinkedIn? That all depends on the business context.