Improve the conversion rate of your ads and maximize profits without draining your entire ad budget.
By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient results.
How can using a "fast start" model refine the execution of your marketing strategy?
Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong connections with their total customer community.
A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use these six tactics to enhance the trustworthiness of your website.
Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across multiple digital channels.
Though marketers are aware that "content is king," brands that underestimate the value of consumer insights will fail to create and publish anything of quality and lose engagement.
Although technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should marketers approach these challenges?
Social media isn't known for being the best driver of ROI, but it's still played a big role in the success of Cyber Monday - the biggest online shopping day ever in the U.S.