It's Facebook’s 12th birthday, and we're celebrating by looking back at the platform’s milestones over the years.
Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience significantly in 2016.
A Brooklyn man's live-in girlfriend knew her Christmas present based on Amazon recommendations. Has targeting become too sophisticated?
Regardless of the viewability issue, bot traffic and fraudulent practices, display advertising can be very effective when it’s done right.
Ad blocking resulted in advertisers losing more than $21 billion last year, 98 percent of which came from desktop. But the latest iOS update shows that mobile ad blocking is on the rise.
Using data to measure offline behavior is essential to closing the huge gap between display media and sales.
Now available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially within the email marketing sphere.
As the industry continues to foster a mobile-first reality, email marketers should continue to leverage the relationship between email's inherent structure and mobile devices.
Here is how to select data management platforms (DMP) for a programmatic strategy in China's closed and fragmented data ecosystem.
How to evaluate demand side platforms for a programmatic strategy in China.