The 4 key metrics to a successful email

Analytics The 4 key metrics to a successful email

4y Katie Callaghan

The 4 key metrics to a successful email

Now that you've written your high-performing email, there's one last thing you need to do after you send it: measure how it performs. Unfortunately, n...

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4 strategic differences in writing emails for B2B vs B2C

B2C Email Marketing 4 strategic differences in writing emails for B2B vs B2C

4y Katie Callaghan

4 strategic differences in writing emails for B2B ...

Before you run off to go write your next series of high-converting emails, there’s one more thing you need to consider: whether you’re writing to a B2...

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How to craft an irresistible Call To Action

Email Marketing How to craft an irresistible Call To Action

4y Katie Callaghan

How to craft an irresistible Call To Action

In its simplest form, a CTA is when you ask your reader to do something. This might be to click a link, sign up for an email list, download a lead mag...

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How to avoid the mid-email slump with better body copy

Email Marketing How to avoid the mid-email slump with better body copy

4y Katie Callaghan

How to avoid the mid-email slump with better body ...

Contrary to what you might think, there’s a lot more to writing a high-converting email than just a snappy subject line and a compelling hook. If you ...

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How to write an email hook that keeps ‘em reading to the very end

Email Marketing How to write an email hook that keeps ‘em reading to the very end

4y Katie Callaghan

How to write an email hook that keeps ‘em reading ...

Now that your reader has opened your email, what next? With email, you only have a few seconds -- and a few lines -- to grab your reader's attention a...

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The 5 rules of highly-opened email subject lines

Email Marketing The 5 rules of highly-opened email subject lines

4y Katie Callaghan

The 5 rules of highly-opened email subject lines

When you understand the reasons why people open emails, it becomes very easy to write subject lines. Here are five psychology-based principles convers...

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Seven cases of brands with brilliant product copy

Ecommerce Seven cases of brands with brilliant product copy

5y Mike O'Brien

Seven cases of brands with brilliant product copy

Here are seven examples from brands like Nike, Nordstrom and Amazon that show you how product copy should be done. View article

Why modern copywriters must be fluent In analytics

Analytics Why modern copywriters must be fluent In analytics

5y Adam Singer

Why modern copywriters must be fluent In analytics

The world for marketers is changing … from “tell me how great your campaigns are” to “show me the actual results.” For copywriters, this matters too. ...

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