Now that you've written your high-performing email, there's one last thing you need to do after you send it: measure how it performs. Unfortunately, n...
View articleBefore you run off to go write your next series of high-converting emails, there’s one more thing you need to consider: whether you’re writing to a B2...
View articleIn its simplest form, a CTA is when you ask your reader to do something. This might be to click a link, sign up for an email list, download a lead mag...
View articleContrary to what you might think, there’s a lot more to writing a high-converting email than just a snappy subject line and a compelling hook. If you ...
View articleNow that your reader has opened your email, what next? With email, you only have a few seconds -- and a few lines -- to grab your reader's attention a...
View articleWhen you understand the reasons why people open emails, it becomes very easy to write subject lines. Here are five psychology-based principles convers...
View articleHere are seven examples from brands like Nike, Nordstrom and Amazon that show you how product copy should be done. Read More...
View articleThe world for marketers is changing … from “tell me how great your campaigns are” to “show me the actual results.” For copywriters, this matters too. ...
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