Elevating customer experience through AI

Actionable Analysis Elevating customer experience through AI

7m Helen Yu

Elevating customer experience through AI

Here's how you can pair machine learning and AI to transform how your company delivers customer experience and satisfaction Read More...

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Utility and informed consent - the “keys” to implementing data privacy policy

Data Utility and informed consent - the “keys” to implementing data privacy policy

10m Jacqueline Dooley

Utility and informed consent - the “keys” to imple...

Publicis Sapient’s Director of Digital Identity outlines challenges inherent in creating a data privacy policy and what companies must consider for po...

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Three steps to create a 360-degree customer view in 2021

Data Three steps to create a 360-degree customer view in 2021

10m Catlyn Origitano

Three steps to create a 360-degree customer view i...

Finding and growing customers needs a more modern approach. With these three steps, retailers will be on their way to future-proofing their business. ...

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Personalization: The cure for reduced media budgets in today’s environment

Content Personalization: The cure for reduced media budgets in today’s environment

10m Lisa Kalscheur

Personalization: The cure for reduced media budget...

Personalization can decrease bounce rates and improve other critical ecommerce metrics for retailers operating under reduced budgets. Read More...

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Behavior changes means new learnings for ecommerce retailers

Analyzing Customer Data Behavior changes means new learnings for ecommerce retailers

11m John Williams

Behavior changes means new learnings for ecommerce...

John Williams, CTO at Amplience discusses how the peak in pandemic reveals new trends in shopping habits that are likely to stick around. Read More...

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The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

Analytics The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

11m Jacqueline Dooley

The problem of data collection: One in 10 consumer...

Publicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel...

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Three reasons why enterprise CDP adoption lags

Analytics Three reasons why enterprise CDP adoption lags

12m Adrian Nash

Three reasons why enterprise CDP adoption lags

In an article, Adrian Nash, Head of Strategy, SAP Customer Experience, will delve into the three reasons why enterprise CDP adoption lags and the chal...

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You’ve collected customer data, now what?

Analytics You’ve collected customer data, now what?

12m Radhakrishnan Rajagopalan

You’ve collected customer data, now what?

Data-driven insights for customer success requires a strategic approach beyond collection. Read More...

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The 3 most destructive mistakes marketers make with intent data

Analytics The 3 most destructive mistakes marketers make with intent data

12m Kirsten Markson

The 3 most destructive mistakes marketers make wit...

Intent Data is all the rage, but without a solid plan, marketers are prone to these pitfalls. Read More...

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Q&A with Kasper Skou, CEO and Co-Founder of Semasio

Analytics Q&A with Kasper Skou, CEO and Co-Founder of Semasio

1y Mahir Prasad

Q&A with Kasper Skou, CEO and Co-Founder of Semasi...

Semasio CEO Kasper Skou, says it’s high time brands look at Facebook and others through their own lens and take back control of their data. Read More...

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Fool’s gold – Leaving behind “match rate” as a success metric for identity

Analytics Fool’s gold – Leaving behind “match rate” as a success metric for identity

1y Gerry Bavaro

Fool’s gold – Leaving behind “match rate” as a suc...

Merkury's Gerry Bavaro discusses how brands and marketers can tackle personalization in marketing and advertising by utilizing a durable and sustainab...

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4 simple steps to consistently improve customer experiences on websites

Customer experience 4 simple steps to consistently improve customer experiences on websites

1y Shane Phair

4 simple steps to consistently improve customer ex...

Optimize your digital experiences with actionable analytics data, intelligent investigative tools, and calculated tactics across multiple departments....

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Brands need to use the pandemic to clean up their data

Data Brands need to use the pandemic to clean up their data

1y JoAnne Monfradi Dunn

Brands need to use the pandemic to clean up their ...

Making first-party data more accessible is the first step in responding to behavioral shifts during the pandemic. Read More...

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Why marketers are giving second-party data a second look

Analytics Why marketers are giving second-party data a second look

1y Steve Silvers

Why marketers are giving second-party data a secon...

In a privacy-centric era, trusted second-party data becomes more valuable, providing the intelligence needed to build audiences and measure campaigns....

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Customer obsession is no longer an option. It’s an imperative

Analyzing Customer Data Customer obsession is no longer an option. It’s an imperative

1y Toniann Mendelzon

Customer obsession is no longer an option. It’s an...

Your customers are changing, and it’s time to change with them. Here’s why customer obsession must be at the core of your brand. Read More...

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Retailers, expand your identity strategy to include marketing

Data insights Retailers, expand your identity strategy to include marketing

1y Eddie Cannon

Retailers, expand your identity strategy to includ...

ADARA's Edward Cannon shows how identity can improve personalization, testing and brand safety across marketing channels. Read More...

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Ways to take consumer privacy seriously in the time of COVID

Data insights Ways to take consumer privacy seriously in the time of COVID

1y Rich Smith

Ways to take consumer privacy seriously in the tim...

Consumer privacy is imperative and Jornaya’s Chief Marketing Officer Rich Smith details what marketers can do to become more TCPA compliant. Read More...

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This is what a customer data platform (CDP) is designed to do

Analytics This is what a customer data platform (CDP) is designed to do

1y Jacqueline Dooley

This is what a customer data platform (CDP) is des...

Customer Data Platform provider BlueConic’s new eBook — What is A CDP? And What Isn’t a CDP? — is aimed at helping marketers understand the role of a ...

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How COVID is helping marketers prioritize consumer privacy

Data insights How COVID is helping marketers prioritize consumer privacy

1y Ross Shanken

How COVID is helping marketers prioritize consumer...

Ross Shanken, Founder & CEO of Jornaya, examines current and future data privacy regulations. Read More...

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Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete

Analytics Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete

1y Rupert Hodson

Measurement in a post-third-party ecosystem: Why y...

Dianomi’s CEO & Co-Founder, Rupert Hodson discuss how marketers need to rethink success metrics and KPIs in the post-third-party cookie landscape. Rea...

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The ultimate brand guide to helping consumers achieve data harmony

Analytics The ultimate brand guide to helping consumers achieve data harmony

1y Emily Safian-Demers

The ultimate brand guide to helping consumers achi...

Five imperatives for navigating the future of data Read More...

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Why marketing will improve thanks to the death of third-party cookies

Analytics Why marketing will improve thanks to the death of third-party cookies

1y Alex Yoder

Why marketing will improve thanks to the death of ...

Alex Yoder, EVP of Analytics at Merkle, details why the death of third-party cookies will actually be a good thing for marketers. Read More...

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Tech Talk with BlueConic: How the world's leading CDP centralizes and optimizes data

Analytics Tech Talk with BlueConic: How the world's leading CDP centralizes and optimizes data

1y Michael McManus

Tech Talk with BlueConic: How the world's leading ...

First-party data is the future of marketing, an indispensable resource that brands need for success. BlueConic, Inc.'s Tech Talk showcases key points ...

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Scaling ad revenue growth with first-party data expertise

Analyzing Customer Data Scaling ad revenue growth with first-party data expertise

1y Ankit Oberoi

Scaling ad revenue growth with first-party data ex...

As advertisers turn to alternate strategies to replace third-party cookies, AdPushup’s Ankit Oberoi looks at how publishers can use first-party data t...

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First-party data isn’t enough, here is why

Analyzing Customer Data First-party data isn’t enough, here is why

1y Feliks Malts

First-party data isn’t enough, here is why

Much has been made about the slow death of third-party cookies. While marketers reconsider their data acquisition strategies, Feliks Malts, VP Decisio...

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When it comes to customer data, they should always willingly opt-in

Data insights When it comes to customer data, they should always willingly opt-in

1y Or Lenchner

When it comes to customer data, they should always...

Transparency on data collection practices and use cases should be a core tenet of any marketing and advertising activity. Read More...

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Mid-year checkpoint: Three data-dependent marketing strategies

Data insights Mid-year checkpoint: Three data-dependent marketing strategies

1y Mark Lawrence

Mid-year checkpoint: Three data-dependent marketin...

Oracle Retail Solutions Director, Mark Lawrence explores why a data-driven mid-year evaluation will be the key to success for brands. Read More...

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