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customer data
Behavior changes means new learnings for ecommerce retailers
Analyzing Customer Data
Behavior changes means new learnings for ecommerce retailers
2w
John Williams
The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data
Analyzing Customer Data
The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data
3w
Jacqueline Dooley
Three reasons why enterprise CDP adoption lags
Data
Three reasons why enterprise CDP adoption lags
1m
Adrian Nash
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You’ve collected customer data, now what?
Analyzing Customer Data
You’ve collected customer data, now what?
1m
Radhakrishnan Rajagopalan
The 3 most destructive mistakes marketers make with intent data
Analytics
The 3 most destructive mistakes marketers make with intent data
1m
Kirsten Markson
Q&A with Kasper Skou, CEO and Co-Founder of Semasio
Analytics
Q&A with Kasper Skou, CEO and Co-Founder of Semasio
2m
Mahir Prasad
Fool’s gold – Leaving behind “match rate” as a success metric for identity
Analytics
Fool’s gold – Leaving behind “match rate” as a success metric for identity
3m
Gerry Bavaro
4 simple steps to consistently improve customer experiences on websites
Data-Driven Marketing
4 simple steps to consistently improve customer experiences on websites
3m
Shane Phair
Brands need to use the pandemic to clean up their data
Data
Brands need to use the pandemic to clean up their data
3m
JoAnne Monfradi Dunn
Why marketers are giving second-party data a second look
Data & Analytics
Why marketers are giving second-party data a second look
3m
Steve Silvers
Customer obsession is no longer an option. It’s an imperative
Analyzing Customer Data
Customer obsession is no longer an option. It’s an imperative
3m
Toniann Mendelzon
Retailers, expand your identity strategy to include marketing
Data-Driven Marketing
Retailers, expand your identity strategy to include marketing
4m
Eddie Cannon
Ways to take consumer privacy seriously in the time of COVID
Data-Driven Marketing
Ways to take consumer privacy seriously in the time of COVID
4m
Rich Smith
This is what a customer data platform (CDP) is designed to do
Data & Analytics
This is what a customer data platform (CDP) is designed to do
4m
Jacqueline Dooley
How COVID is helping marketers prioritize consumer privacy
Data-Driven Marketing
How COVID is helping marketers prioritize consumer privacy
4m
Ross Shanken
Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete
Analytics
Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete
4m
Rupert Hodson
The ultimate brand guide to helping consumers achieve data harmony
Analytics
The ultimate brand guide to helping consumers achieve data harmony
4m
Emily Safian-Demers
Why marketing will improve thanks to the death of third-party cookies
Analyzing Customer Data
Why marketing will improve thanks to the death of third-party cookies
5m
Alex Yoder
Tech Talk with BlueConic: How the world's leading CDP centralizes and optimizes data
Data
Tech Talk with BlueConic: How the world's leading CDP centralizes and optimizes data
5m
Michael McManus
Scaling ad revenue growth with first-party data expertise
Analyzing Customer Data
Scaling ad revenue growth with first-party data expertise
5m
Ankit Oberoi
First-party data isn’t enough, here is why
Analyzing Customer Data
First-party data isn’t enough, here is why
5m
Feliks Malts
When it comes to customer data, they should always willingly opt-in
Data-Driven Marketing
When it comes to customer data, they should always willingly opt-in
6m
Or Lenchner
Mid-year checkpoint: Three data-dependent marketing strategies
Data-Driven Marketing
Mid-year checkpoint: Three data-dependent marketing strategies
6m
Mark Lawrence
Rise of TV viewership and ACR leads to new data challenges abound
Data-Driven Marketing
Rise of TV viewership and ACR leads to new data challenges abound
6m
Daniel Jaye
Why brands need to take a strategic approach to personalization
AI & Automation
Why brands need to take a strategic approach to personalization
7m
Jean-René Boidron
The siloed approach to marketing is on its last legs
Data-Driven Marketing
The siloed approach to marketing is on its last legs
7m
Ross Shelleman
Five things to ask when seeking alternatives in a cookie-less world
Data-Driven Marketing
Five things to ask when seeking alternatives in a cookie-less world
8m
Ajit Thupil
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