With Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior duri...
View articleThough still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding ...
View articleMarketers are preparing to pull out all the stops to compete for consumers' attention during the most epic shopping weekend of the holiday season. Her...
View articleE-commerce retail brands can use these four strategies to decrease cart abandonment rates and optimize their marketing campaign strategies during the ...
View articleA new study suggests that email is the best customer service channel, but do retailers have room for improvement in this area? Read More...
View articleNew York-listed FXCM has a long history in Asia. Its localization strategy, under APAC marketing director, Ashley Chun, has been vital. Read More...
View articleIncorporating loyalty programs into marketing campaigns will not only encourage repeat business, but they also present an opportunity to collect a div...
View articleTo correct the imbalance within the division of labor and increase corporate presence on digital platforms, consider adopting a workflow process built...
View articleConsumer intent and behavioral data can inform marketing strategy and campaign efforts, so it's important to pay attention to your consumers: not just...
View articleOgilvy's Colin Mitchell asked, "Do brands still matter?" They do, but today's informed consumers care less about a brand's image and more about servic...
View articleHow will Twitter's change to its DM character limit policy impact communication between brands and consumers, and alter the standards for customer eng...
View articleMarketers need to spend their efforts satisfying user moments, more than building aspiration for their products or services. Read More...
View articleEmail is still one of the best, most cost-effective ways to reach targeted audiences with customised content. Read More...
View articleSocial capital can help brands build trust and encourage customer loyalty, as long as marketers are consistent in social media strategy. Read More...
View articleThere is a gap between consumer expectations of sales and service using digital channels, and a company’s ability to deliver. Read More...
View articleNew opportunities abound for retail marketing as technology helps glean greater data collection and insight. Read More...
View articleChina's Ctrip is a good example of the importance of keeping communication channels open and engaging with the customer when responding to a digital b...
View articleWith rapid digital adoption rates across APAC, marketers in countries like Indonesia are struggling to implement successful omnichannel solutions. Rea...
View articleDuring a business trip, this columnist decided to keep her mouth closed, and her eyes and ears open. The importance of customer service and innovation...
View articleStarting today, New Yorkers with Prime memberships can order groceries, meals and baked goods from select local businesses, cementing Amazon's role in...
View articleCustomer lifetime value (CLV) is one of the most misunderstood or ignored concepts in marketing. But if given careful thought, it's a concept that wil...
View articleIconic Australian brand Woolworths has closed a website commemorating the 100-year anniversary of Australia's World War I involvement, after social me...
View articleAll the best love stories start with a lot of romance, and developing brand loyalty is no different. Read More...
View articleThe two e-commerce giants are changing the game for local commerce, and here are three things you can do about it. Read More...
View articleThe future of marketing lies in data management platforms, which have the power to help marketers leverage consumer data to create personalized, targe...
View articleWhat does it take to break consumers of their shopping habits and move them to your brand? Read More...
View articleTo truly provide a great customer experience, you must combine the power of your customers with the power of your employees. Read More...
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