Getting it right with social when everything we know is wrong

Social Getting it right with social when everything we know is wrong

6y Chris Copeland

Getting it right with social when everything we kn...

Though still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding ...

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Are you ready for Small Business Saturday?

Marketing Are you ready for Small Business Saturday?

6y Gregg Stewart

Are you ready for Small Business Saturday?

Marketers are preparing to pull out all the stops to compete for consumers' attention during the most epic shopping weekend of the holiday season. Her...

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Don’t let your customers walk away from their carts

Marketing Don’t let your customers walk away from their carts

6y Jim Davidson

Don’t let your customers walk away from their cart...

E-commerce retail brands can use these four strategies to decrease cart abandonment rates and optimize their marketing campaign strategies during the ...

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Is email the best channel for customer service?

Email Is email the best channel for customer service?

6y Graham Charlton

Is email the best channel for customer service?

A new study suggests that email is the best customer service channel, but do retailers have room for improvement in this area? Read More...

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Localization is FXCM's key to success in Asia

Asia Localization is FXCM's key to success in Asia

6y Sophie Loras

Localization is FXCM's key to success in Asia

New York-listed FXCM has a long history in Asia. Its localization strategy, under APAC marketing director, Ashley Chun, has been vital. Read More...

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The real value of loyalty programs: data

Data-Driven Marketing The real value of loyalty programs: data

6y Jeanne Jennings

The real value of loyalty programs: data

Incorporating loyalty programs into marketing campaigns will not only encourage repeat business, but they also present an opportunity to collect a div...

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Incorporating Social to Build Across Your Organization

Social Incorporating Social to Build Across Your Organization

6y Dave Evans

Incorporating Social to Build Across Your Organiza...

To correct the imbalance within the division of labor and increase corporate presence on digital platforms, consider adopting a workflow process built...

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Listening To Your Customers: A Kind Of Different Intent Data

Data-Driven Marketing Listening To Your Customers: A Kind Of Different Intent Data

6y Som Puangladda

Listening To Your Customers: A Kind Of Different I...

Consumer intent and behavioral data can inform marketing strategy and campaign efforts, so it's important to pay attention to your consumers: not just...

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Brands Still Matter - Just Not Like They Used To

Conference Coverage Brands Still Matter - Just Not Like They Used To

6y Mike O'Brien

Brands Still Matter - Just Not Like They Used To

Ogilvy's Colin Mitchell asked, "Do brands still matter?" They do, but today's informed consumers care less about a brand's image and more about servic...

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Twitter: The Next Customer Care Channel

Social Twitter: The Next Customer Care Channel

6y Dave Evans

Twitter: The Next Customer Care Channel

How will Twitter's change to its DM character limit policy impact communication between brands and consumers, and alter the standards for customer eng...

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Service Before Product When it Comes to User Micro-Moments

Asia Service Before Product When it Comes to User Micro-Moments

6y Scott Heron

Service Before Product When it Comes to User Micro...

Marketers need to spend their efforts satisfying user moments, more than building aspiration for their products or services. Read More...

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Back to the Future With Email

Asia Back to the Future With Email

6y Ohad Hecht

Back to the Future With Email

Email is still one of the best, most cost-effective ways to reach targeted audiences with customised content. Read More...

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Consistency Matters in Social Customer Care: Three Things to Help Get it Right

Marketing Consistency Matters in Social Customer Care: Three Things to Help Get it Right

6y Dave Evans

Consistency Matters in Social Customer Care: Three...

Social capital can help brands build trust and encourage customer loyalty, as long as marketers are consistent in social media strategy. Read More...

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The Importance of Immediacy

Asia The Importance of Immediacy

6y Scott Heron

The Importance of Immediacy

There is a gap between consumer expectations of sales and service using digital channels, and a company’s ability to deliver. Read More...

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9 Ways the Retail Relationship is Changing

Asia 9 Ways the Retail Relationship is Changing

6y Stephen Hay

9 Ways the Retail Relationship is Changing

New opportunities abound for retail marketing as technology helps glean greater data collection and insight. Read More...

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Responding to an Online Hack

Asia Responding to an Online Hack

6y Gordon Choi

Responding to an Online Hack

China's Ctrip is a good example of the importance of keeping communication channels open and engaging with the customer when responding to a digital b...

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Recasting Business Communications in Today’s Omnichannel World

Asia Recasting Business Communications in Today’s Omnichannel World

6y Safitri Sri

Recasting Business Communications in Today’s Omnic...

With rapid digital adoption rates across APAC, marketers in countries like Indonesia are struggling to implement successful omnichannel solutions. Rea...

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Popcorn Time: What I Learned While Traveling For Work

Marketing Popcorn Time: What I Learned While Traveling For Work

6y Jeanniey Mullen

Popcorn Time: What I Learned While Traveling For W...

During a business trip, this columnist decided to keep her mouth closed, and her eyes and ears open. The importance of customer service and innovation...

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Amazon Extends One-Hour Prime Delivery to Local Businesses

Marketing Amazon Extends One-Hour Prime Delivery to Local Businesses

6y Mike O'Brien

Amazon Extends One-Hour Prime Delivery to Local Bu...

Starting today, New Yorkers with Prime memberships can order groceries, meals and baked goods from select local businesses, cementing Amazon's role in...

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A Brief Intro To CLV (And Why You Should Measure It)

Analytics A Brief Intro To CLV (And Why You Should Measure It)

6y Adam Singer

A Brief Intro To CLV (And Why You Should Measure I...

Customer lifetime value (CLV) is one of the most misunderstood or ignored concepts in marketing. But if given careful thought, it's a concept that wil...

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Woolworths Pulls #FreshInOurMemories Picture Generator Amid Consumer Backlash

Asia Woolworths Pulls #FreshInOurMemories Picture Generator Amid Consumer Backlash

6y Sophie Loras

Woolworths Pulls #FreshInOurMemories Picture Gener...

Iconic Australian brand Woolworths has closed a website commemorating the 100-year anniversary of Australia's World War I involvement, after social me...

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The Art of 'Brandmance' for Customer Loyalty

Asia The Art of 'Brandmance' for Customer Loyalty

6y Nick Annetts

The Art of 'Brandmance' for Customer Loyalty

All the best love stories start with a lot of romance, and developing brand loyalty is no different. Read More...

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Why eBay and Amazon Will Redefine Local Commerce

Local Why eBay and Amazon Will Redefine Local Commerce

6y Dave Evans

Why eBay and Amazon Will Redefine Local Commerce

The two e-commerce giants are changing the game for local commerce, and here are three things you can do about it. Read More...

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The Future of Content: Predictive Personalization

Analytics The Future of Content: Predictive Personalization

6y Benjamin Spiegel

The Future of Content: Predictive Personalization

The future of marketing lies in data management platforms, which have the power to help marketers leverage consumer data to create personalized, targe...

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It Can Be Hard to Shift a Habit

Analytics It Can Be Hard to Shift a Habit

6y Neil Mason

It Can Be Hard to Shift a Habit

What does it take to break consumers of their shopping habits and move them to your brand? Read More...

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Delivering Great Customer Experiences

Marketing Delivering Great Customer Experiences

6y Dave Evans

Delivering Great Customer Experiences

To truly provide a great customer experience, you must combine the power of your customers with the power of your employees. Read More...

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3 Ways You Can Improve Landing Page Testimonials

Analytics 3 Ways You Can Improve Landing Page Testimonials

6y Tim Ash

3 Ways You Can Improve Landing Page Testimonials

Positive customer feedback can help increase your conversion rate. Here are three tips for making your testimonials appear genuine, therefore increasi...

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