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View articleBoots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...
View article30-second summary: Consumer data privacy is no longer just a movement to monitor but a business fundamental Brands will need a three-dimensional appro...
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View articleFrom CRMs, and messaging platforms to online courses, here's how traditional providers in insurance and mortgages are using technology more effectivel...
View articleOpen banking is a new software championed by the regulators, allowing loan providers to see the bank transactions of their customers and make a inform...
View articleData Axle’s guide, The Insurer’s Customer Acquisition Playbook, explains how health, life, and P&C insurance marketers can leverage data to create an ...
View articleEntering the next phase of the digital transformation, Dave Eisenberg, LiveRamp’s chief strategy officer, discusses how the new frontier for cloud sof...
View articleConversational interactions and asynchronous messaging can help solve data privacy issues arising from authenticated users using chatbots Read More...
View articleSam Carter, CEO of Fospha Marketing, breaks down what’s happening with iOS 14, the impact for marketers and how businesses can prepare for the fallout...
View articleVodafone Business’ Chief Marketing Officer, Iris Meijer looks at the use of data in marketing. Read More...
View articlePublicis Sapient’s Director of Digital Identity outlines challenges inherent in creating a data privacy policy and what companies must consider for po...
View articleMadison Logic CPO, Sonjoy Ganguly shares how marketers can use intent data to optimize their marketing strategies this year. Read More...
View articleFinding and growing customers needs a more modern approach. With these three steps, retailers will be on their way to future-proofing their business. ...
View articlePersonalization can decrease bounce rates and improve other critical ecommerce metrics for retailers operating under reduced budgets. Read More...
View articleMarketing technology has grown in popularity as companies look to compete in today’s constantly evolving digital world. Heidi Bullock of Tealium expla...
View articleRich Smith, CMO of Jornaya, shares the impact the pandemic has had on consumer behavior and how digital marketers can adapt marketing strategies going...
View article180byTwo's SVP Digital, Ben Goldman highlights how B2B marketers benefit from channels like CTV, if they use data to link to tried and true channels. ...
View articleWondering where to focus your energy in the new year? Read on for the top trends and predictions of 2021 to inform your marketing strategy. Read More...
View articleYaniv Navot, VP of Global Marketing at Dynamic Yield, explores how marketers can combine human decision making with machine learning and automation to...
View articleBrands and agencies utilizing self-service approaches get more control over ad buys, increase transparency, and simplify workflows. Read More...
View articleChris Loy, CTO and Co-founder of Datasine, explains why marketers should be embracing creative intelligence data to optimize their campaigns. Read Mor...
View articleJohn Williams, CTO at Amplience discusses how the peak in pandemic reveals new trends in shopping habits that are likely to stick around. Read More...
View articleTeradata CMO outlines the data-driven responsibilities that, although not on the job description, are essential to know heading into 2021. Read More...
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