Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part.
What can marketers gain from collecting and integrating touchpoint data into the CRM system?
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient results.
Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look at.
Mar-tech is expected to thrive throughout 2016. How can marketers prepare themselves for the challenges that will accompany these advancements?
Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. However, many in the industry believe that e-commerce companies should develop their own native app to stay ahead of the curve.
To start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program.
Cross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016.
Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience significantly in 2016.