Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants.
Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong.
Alibaba has removed the digital paywall on Hong Kong's 113-year-old South China Morning Post after completing its acquisition of the newspaper this week.
Chinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China.
The week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go round.
Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts.
Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part.
What can marketers gain from collecting and integrating touchpoint data into the CRM system?
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient results.