Product recommendations are not “one size fits all”

Commerce & Sales Product recommendations are not “one size fits all”

7d Jeremy Chan

Product recommendations are not “one size fits all...

A good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...

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How will technology transform the fragile client/agency ecosystem?

Advertising & Promotion How will technology transform the fragile client/agency ecosystem?

2m Bruno Gralpois

How will technology transform the fragile client/a...

What radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...

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How technology is streamlining processes in finance and insurance

Data & Analytics How technology is streamlining processes in finance and insurance

3m Daniel Tannenbaum

How technology is streamlining processes in financ...

From CRMs, and messaging platforms to online courses, here's how traditional providers in insurance and mortgages are using technology more effectivel...

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Open banking: is this technology the future of finance?

Emerging Technology Open banking: is this technology the future of finance?

3m Daniel Tannenbaum

Open banking: is this technology the future of fin...

Open banking is a new software championed by the regulators, allowing loan providers to see the bank transactions of their customers and make a inform...

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A data-centric customer acquisition playbook for insurance companies

Data A data-centric customer acquisition playbook for insurance companies

4m Jacqueline Dooley

A data-centric customer acquisition playbook for i...

Data Axle’s guide, The Insurer’s Customer Acquisition Playbook, explains how health, life, and P&C insurance marketers can leverage data to create an ...

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How cloud offerings could transform business in the next decade

Data How cloud offerings could transform business in the next decade

4m Dave Eisenberg

How cloud offerings could transform business in th...

Entering the next phase of the digital transformation, Dave Eisenberg, LiveRamp’s chief strategy officer, discusses how the new frontier for cloud sof...

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Conversational data shifting consumer privacy discussion

Data Conversational data shifting consumer privacy discussion

4m Jacqueline Dooley

Conversational data shifting consumer privacy disc...

Conversational interactions and asynchronous messaging can help solve data privacy issues arising from authenticated users using chatbots Read More...

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iOS 14 is not your biggest measurement challenge… but it might have just exposed it

Data iOS 14 is not your biggest measurement challenge… but it might have just exposed it

4m Sam Carter

iOS 14 is not your biggest measurement challenge… ...

Sam Carter, CEO of Fospha Marketing, breaks down what’s happening with iOS 14, the impact for marketers and how businesses can prepare for the fallout...

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Getting ahead in marketing: Data as the new oil

Data Getting ahead in marketing: Data as the new oil

4m Iris Meijer

Getting ahead in marketing: Data as the new oil

Vodafone Business’ Chief Marketing Officer, Iris Meijer looks at the use of data in marketing. Read More...

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Utility and informed consent - the “keys” to implementing data privacy policy

Data Utility and informed consent - the “keys” to implementing data privacy policy

4m Jacqueline Dooley

Utility and informed consent - the “keys” to imple...

Publicis Sapient’s Director of Digital Identity outlines challenges inherent in creating a data privacy policy and what companies must consider for po...

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The right ways to use intent data: How to pivot strategies in 2021

Data The right ways to use intent data: How to pivot strategies in 2021

4m Sonjoy Ganguly

The right ways to use intent data: How to pivot st...

Madison Logic CPO, Sonjoy Ganguly shares how marketers can use intent data to optimize their marketing strategies this year. Read More...

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Three steps to create a 360-degree customer view in 2021

Data Three steps to create a 360-degree customer view in 2021

5m Catlyn Origitano

Three steps to create a 360-degree customer view i...

Finding and growing customers needs a more modern approach. With these three steps, retailers will be on their way to future-proofing their business. ...

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Personalization: The cure for reduced media budgets in today’s environment

Content & Experience Personalization: The cure for reduced media budgets in today’s environment

5m Lisa Kalscheur

Personalization: The cure for reduced media budget...

Personalization can decrease bounce rates and improve other critical ecommerce metrics for retailers operating under reduced budgets. Read More...

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A martech roadmap is the key to successful business outcomes

Data & Analytics A martech roadmap is the key to successful business outcomes

5m Heidi Bullock

A martech roadmap is the key to successful busines...

Marketing technology has grown in popularity as companies look to compete in today’s constantly evolving digital world. Heidi Bullock of Tealium expla...

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Pandemic, privacy and the CX: What to prioritize in 2021

Content & Experience Pandemic, privacy and the CX: What to prioritize in 2021

5m Rich Smith

Pandemic, privacy and the CX: What to prioritize i...

Rich Smith, CMO of Jornaya, shares the impact the pandemic has had on consumer behavior and how digital marketers can adapt marketing strategies going...

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Omnichannel marketing is a competitive advantage for B2B marketers this year

Data-Driven Marketing Omnichannel marketing is a competitive advantage for B2B marketers this year

5m Ben Goldman

Omnichannel marketing is a competitive advantage f...

180byTwo's SVP Digital, Ben Goldman highlights how B2B marketers benefit from channels like CTV, if they use data to link to tried and true channels. ...

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2021 is the year to return to smarter marketing basics

Digital Marketing 2021 is the year to return to smarter marketing basics

5m David Greenberg

2021 is the year to return to smarter marketing ba...

Wondering where to focus your energy in the new year? Read on for the top trends and predictions of 2021 to inform your marketing strategy. Read More...

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Why marketers need both rule-based and machine learning-based personalization

AI & Automation Why marketers need both rule-based and machine learning-based personalization

5m Yaniv Navot

Why marketers need both rule-based and machine lea...

Yaniv Navot, VP of Global Marketing at Dynamic Yield, explores how marketers can combine human decision making with machine learning and automation to...

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Optimize marketing by utilizing self-service approaches

Digital Marketing Optimize marketing by utilizing self-service approaches

5m Jennifer Werther

Optimize marketing by utilizing self-service appro...

Brands and agencies utilizing self-service approaches get more control over ad buys, increase transparency, and simplify workflows. Read More...

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Why unlocking creative insights data is so important for digital campaign success

Data Why unlocking creative insights data is so important for digital campaign success

5m Chris Loy

Why unlocking creative insights data is so importa...

Chris Loy, CTO and Co-founder of Datasine, explains why marketers should be embracing creative intelligence data to optimize their campaigns. Read Mor...

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Behavior changes means new learnings for ecommerce retailers

Analyzing Customer Data Behavior changes means new learnings for ecommerce retailers

5m John Williams

Behavior changes means new learnings for ecommerce...

John Williams, CTO at Amplience discusses how the peak in pandemic reveals new trends in shopping habits that are likely to stick around. Read More...

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Jack of all trades: Why and how CMOs must master data to succeed in 2021

Data Jack of all trades: Why and how CMOs must master data to succeed in 2021

5m Martyn Etherington

Jack of all trades: Why and how CMOs must master d...

Teradata CMO outlines the data-driven responsibilities that, although not on the job description, are essential to know heading into 2021. Read More...

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The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

Analyzing Customer Data The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

5m Jacqueline Dooley

The problem of data collection: One in 10 consumer...

Publicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel...

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Three reasons why enterprise CDP adoption lags

Data Three reasons why enterprise CDP adoption lags

6m Adrian Nash

Three reasons why enterprise CDP adoption lags

In an article, Adrian Nash, Head of Strategy, SAP Customer Experience, will delve into the three reasons why enterprise CDP adoption lags and the chal...

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Kazoo implement 6Sense’s account engagement platform to drive engagement and results

Case Study Kazoo implement 6Sense’s account engagement platform to drive engagement and results

6m Mahir Prasad

Kazoo implement 6Sense’s account engagement platfo...

A detailed look at how 6Sense helped Kazoo expanded its fit model to include many more predictive attributes including firmographics, intent, technolo...

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You’ve collected customer data, now what?

Analyzing Customer Data You’ve collected customer data, now what?

6m Radhakrishnan Rajagopalan

You’ve collected customer data, now what?

Data-driven insights for customer success requires a strategic approach beyond collection. Read More...

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The 3 most destructive mistakes marketers make with intent data

Analytics The 3 most destructive mistakes marketers make with intent data

6m Kirsten Markson

The 3 most destructive mistakes marketers make wit...

Intent Data is all the rage, but without a solid plan, marketers are prone to these pitfalls. Read More...

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