5 first-party data strategies to power your personalization

Data & Analytics 5 first-party data strategies to power your personalization

7h Mike O'Brien
The evolution of brand storytelling: How Johnson & Johnson finds stories that connect

Content Marketing The evolution of brand storytelling: How Johnson & Johnson finds stories that connect

2w Tim Flagg
Real-time advisor brands: Mobile customers usher in a new age of AI assistance

Strategy & Leadership Real-time advisor brands: Mobile customers usher in a new age of AI assistance

3w Brian Solis
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Coffee, doughnuts and Big Data: Q+A with Dunkin' Donuts VP Sherrill Kaplan

Mobile Coffee, doughnuts and Big Data: Q+A with Dunkin' Donuts VP Sherrill Kaplan

1m Mike O'Brien
Mass one-to-one marketing: Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing

Strategy & Leadership Mass one-to-one marketing: Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing

2m Mike O'Brien
[Study] Capitalizing on "mobile moments" is the key to connecting with consumers

Mobile [Study] Capitalizing on "mobile moments" is the key to connecting with consumers

2m Mike O'Brien
Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales cycle

Data & Analytics Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales cycle

3m Mike O'Brien
Introduction to Customer Data Platforms

Data & Analytics Introduction to Customer Data Platforms

3m David Raab, CDPI
7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

Email & Automation 7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

3m Mike O'Brien
Marketing in the moment: Engaging with modern consumers

AI Marketing in the moment: Engaging with modern consumers

3m Clark Boyd
Personalized video and the future of marketing

Content Personalized video and the future of marketing

3m Mike O'Brien
GDPR: How US businesses are preparing

Data & Analytics GDPR: How US businesses are preparing

4m Clark Boyd
The blockchain workout: ClickZ's most popular articles from October, November and December

Emerging Technology The blockchain workout: ClickZ's most popular articles from October, November and December

4m Mike O'Brien
Looking back on 2017: ClickZ's most popular articles from January, February and March

Digital Marketing Looking back on 2017: ClickZ's most popular articles from January, February and March

4m Mike O'Brien
Flashback to the forecast: Revisiting our 2017 predictions

Strategy & Leadership Flashback to the forecast: Revisiting our 2017 predictions

4m Mike O'Brien
6 changes in marketing measurement that will impact 2018

Data & Analytics 6 changes in marketing measurement that will impact 2018

4m Sam Carter
7 ways to reduce cart abandonment with a more seamless checkout

Ecommerce 7 ways to reduce cart abandonment with a more seamless checkout

4m Mike O'Brien
What makes a great digital marketing and analytics shop

Strategies What makes a great digital marketing and analytics shop

4m Adam Singer
How Planet Fitness plans to gain a competitive advantage with AI

AI How Planet Fitness plans to gain a competitive advantage with AI

4m Mike O'Brien
Real-time relevance and predicting purchases

Data & Analytics Real-time relevance and predicting purchases

4m Mike O'Brien
How the GDPR promises to improve personalization

Data & Analytics How the GDPR promises to improve personalization

4m Mike O'Brien
Looking beyond chatbots: How NASA uses AI to search for life outside Earth

AI Looking beyond chatbots: How NASA uses AI to search for life outside Earth

4m Mike O'Brien
Website conversions and the 'North Star' metric: Q&A with Subway’s Chad Sanderson

Ecommerce Website conversions and the 'North Star' metric: Q&A with Subway’s Chad Sanderson

5m Mike O'Brien
GDPR: Increased transparency and increased trust

Data & Analytics GDPR: Increased transparency and increased trust

5m Mike O'Brien
Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein

Blockchain Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein

5m Tim Flagg
A matter of trust: What are you doing with my data?

Strategy & Leadership A matter of trust: What are you doing with my data?

5m Mike O'Brien
From 1980 through next May: The evolution of GDPR

Data & Analytics From 1980 through next May: The evolution of GDPR

5m Mike O'Brien
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