Taking your buyer experience from transactional to relationship-driven

Actionable analysis Taking your buyer experience from transactional to relationship-driven

5m Alex Hunter

Taking your buyer experience from transactional to...

30-second summary: As the digital age emerged, brands focused on transactions. This drove a wedge between them and their customer It is now vital for ...

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How Walgreens Boots Alliance rebuilt for first party data

Actionable analysis How Walgreens Boots Alliance rebuilt for first party data

5m Benjamin Broomfield

How Walgreens Boots Alliance rebuilt for first par...

Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...

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Coping without cookies: A new paradigm for data privacy

Actionable analysis Coping without cookies: A new paradigm for data privacy

6m Peter Rice

Coping without cookies: A new paradigm for data pr...

30-second summary: Consumer data privacy is no longer just a movement to monitor but a business fundamental Brands will need a three-dimensional appro...

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From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy

Account-based marketing From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy

7m Kamaljeet Kalsi and Elizabeth Roscoe

From cellphone to cybersecurity: How BlackBerry tr...

Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...

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How Walgreens scaled its performance storytelling

B2C How Walgreens scaled its performance storytelling

9m Kamaljeet Kalsi

How Walgreens scaled its performance storytelling

A transformation that bridged the gap between the business, customer, and in-house talent Read More...

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Product recommendations are not “one size fits all”

Acquisition Product recommendations are not “one size fits all”

1y Jeremy Chan

Product recommendations are not “one size fits all...

A good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...

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How will technology transform the fragile client/agency ecosystem?

Advertising & Promotion How will technology transform the fragile client/agency ecosystem?

2y Bruno Gralpois

How will technology transform the fragile client/a...

What radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...

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How technology is streamlining processes in finance and insurance

Analytics How technology is streamlining processes in finance and insurance

2y Daniel Tannenbaum

How technology is streamlining processes in financ...

From CRMs, and messaging platforms to online courses, here's how traditional providers in insurance and mortgages are using technology more effectivel...

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Open banking: is this technology the future of finance?

Disruptive MarTech Open banking: is this technology the future of finance?

2y Daniel Tannenbaum

Open banking: is this technology the future of fin...

Open banking is a new software championed by the regulators, allowing loan providers to see the bank transactions of their customers and make a inform...

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A data-centric customer acquisition playbook for insurance companies

Data A data-centric customer acquisition playbook for insurance companies

2y Jacqueline Dooley

A data-centric customer acquisition playbook for i...

Data Axle’s guide, The Insurer’s Customer Acquisition Playbook, explains how health, life, and P&C insurance marketers can leverage data to create an ...

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How cloud offerings could transform business in the next decade

Analytics How cloud offerings could transform business in the next decade

2y Dave Eisenberg

How cloud offerings could transform business in th...

Entering the next phase of the digital transformation, Dave Eisenberg, LiveRamp’s chief strategy officer, discusses how the new frontier for cloud sof...

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Conversational data shifting consumer privacy discussion

Analytics Conversational data shifting consumer privacy discussion

2y Jacqueline Dooley

Conversational data shifting consumer privacy disc...

Conversational interactions and asynchronous messaging can help solve data privacy issues arising from authenticated users using chatbots Read More...

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iOS 14 is not your biggest measurement challenge… but it might have just exposed it

Data iOS 14 is not your biggest measurement challenge… but it might have just exposed it

2y Sam Carter

iOS 14 is not your biggest measurement challenge… ...

Sam Carter, CEO of Fospha Marketing, breaks down what’s happening with iOS 14, the impact for marketers and how businesses can prepare for the fallout...

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Getting ahead in marketing: Data as the new oil

Analytics Getting ahead in marketing: Data as the new oil

2y Iris Meijer

Getting ahead in marketing: Data as the new oil

Vodafone Business’ Chief Marketing Officer, Iris Meijer looks at the use of data in marketing. Read More...

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Utility and informed consent - the “keys” to implementing data privacy policy

Data Utility and informed consent - the “keys” to implementing data privacy policy

2y Jacqueline Dooley

Utility and informed consent - the “keys” to imple...

Publicis Sapient’s Director of Digital Identity outlines challenges inherent in creating a data privacy policy and what companies must consider for po...

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The right ways to use intent data: How to pivot strategies in 2021

Data The right ways to use intent data: How to pivot strategies in 2021

2y Sonjoy Ganguly

The right ways to use intent data: How to pivot st...

Madison Logic CPO, Sonjoy Ganguly shares how marketers can use intent data to optimize their marketing strategies this year. Read More...

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Three steps to create a 360-degree customer view in 2021

Data Three steps to create a 360-degree customer view in 2021

2y Catlyn Origitano

Three steps to create a 360-degree customer view i...

Finding and growing customers needs a more modern approach. With these three steps, retailers will be on their way to future-proofing their business. ...

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Personalization: The cure for reduced media budgets in today’s environment

Content Personalization: The cure for reduced media budgets in today’s environment

2y Lisa Kalscheur

Personalization: The cure for reduced media budget...

Personalization can decrease bounce rates and improve other critical ecommerce metrics for retailers operating under reduced budgets. Read More...

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A martech roadmap is the key to successful business outcomes

Analytics A martech roadmap is the key to successful business outcomes

2y Heidi Bullock

A martech roadmap is the key to successful busines...

Marketing technology has grown in popularity as companies look to compete in today’s constantly evolving digital world. Heidi Bullock of Tealium expla...

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Pandemic, privacy and the CX: What to prioritize in 2021

Content Pandemic, privacy and the CX: What to prioritize in 2021

2y Rich Smith

Pandemic, privacy and the CX: What to prioritize i...

Rich Smith, CMO of Jornaya, shares the impact the pandemic has had on consumer behavior and how digital marketers can adapt marketing strategies going...

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Omnichannel marketing is a competitive advantage for B2B marketers this year

B2B Omnichannel marketing is a competitive advantage for B2B marketers this year

2y Ben Goldman

Omnichannel marketing is a competitive advantage f...

180byTwo's SVP Digital, Ben Goldman highlights how B2B marketers benefit from channels like CTV, if they use data to link to tried and true channels. ...

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2021 is the year to return to smarter marketing basics

Digital Marketing 2021 is the year to return to smarter marketing basics

2y David Greenberg

2021 is the year to return to smarter marketing ba...

Wondering where to focus your energy in the new year? Read on for the top trends and predictions of 2021 to inform your marketing strategy. Read More...

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Why marketers need both rule-based and machine learning-based personalization

AI & Automation Why marketers need both rule-based and machine learning-based personalization

2y Yaniv Navot

Why marketers need both rule-based and machine lea...

Yaniv Navot, VP of Global Marketing at Dynamic Yield, explores how marketers can combine human decision making with machine learning and automation to...

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Optimize marketing by utilizing self-service approaches

Digital Marketing Optimize marketing by utilizing self-service approaches

2y Jennifer Werther

Optimize marketing by utilizing self-service appro...

Brands and agencies utilizing self-service approaches get more control over ad buys, increase transparency, and simplify workflows. Read More...

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Why unlocking creative insights data is so important for digital campaign success

Data Why unlocking creative insights data is so important for digital campaign success

2y Chris Loy

Why unlocking creative insights data is so importa...

Chris Loy, CTO and Co-founder of Datasine, explains why marketers should be embracing creative intelligence data to optimize their campaigns. Read Mor...

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Behavior changes means new learnings for ecommerce retailers

Analyzing Customer Data Behavior changes means new learnings for ecommerce retailers

2y John Williams

Behavior changes means new learnings for ecommerce...

John Williams, CTO at Amplience discusses how the peak in pandemic reveals new trends in shopping habits that are likely to stick around. Read More...

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Jack of all trades: Why and how CMOs must master data to succeed in 2021

Analytics Jack of all trades: Why and how CMOs must master data to succeed in 2021

2y Martyn Etherington

Jack of all trades: Why and how CMOs must master d...

Teradata CMO outlines the data-driven responsibilities that, although not on the job description, are essential to know heading into 2021. Read More...

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