Mass one-to-one marketing: Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing

Strategy & Leadership Mass one-to-one marketing: Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing

1w Mike O'Brien
[Study] Capitalizing on "mobile moments" is the key to connecting with consumers

Mobile [Study] Capitalizing on "mobile moments" is the key to connecting with consumers

2w Mike O'Brien
Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales cycle

Data & Analytics Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales cycle

3w Mike O'Brien
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Introduction to Customer Data Platforms

Data & Analytics Introduction to Customer Data Platforms

4w David Raab, CDPI
7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

Email & Automation 7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

1m Mike O'Brien
Marketing in the moment: Engaging with modern consumers

AI Marketing in the moment: Engaging with modern consumers

1m Clark Boyd
Personalized video and the future of marketing

Content Personalized video and the future of marketing

1m Mike O'Brien
GDPR: How US businesses are preparing

Data & Analytics GDPR: How US businesses are preparing

2m Clark Boyd
The blockchain workout: ClickZ's most popular articles from October, November and December

Emerging Technology The blockchain workout: ClickZ's most popular articles from October, November and December

2m Mike O'Brien
Looking back on 2017: ClickZ's most popular articles from January, February and March

Digital Marketing Looking back on 2017: ClickZ's most popular articles from January, February and March

2m Mike O'Brien
Flashback to the forecast: Revisiting our 2017 predictions

Strategy & Leadership Flashback to the forecast: Revisiting our 2017 predictions

2m Mike O'Brien
6 changes in marketing measurement that will impact 2018

Data & Analytics 6 changes in marketing measurement that will impact 2018

2m Sam Carter
7 ways to reduce cart abandonment with a more seamless checkout

Ecommerce 7 ways to reduce cart abandonment with a more seamless checkout

2m Mike O'Brien
What makes a great digital marketing and analytics shop

Strategies What makes a great digital marketing and analytics shop

2m Adam Singer
How Planet Fitness plans to gain a competitive advantage with AI

AI How Planet Fitness plans to gain a competitive advantage with AI

2m Mike O'Brien
Real-time relevance and predicting purchases

Data & Analytics Real-time relevance and predicting purchases

2m Mike O'Brien
How the GDPR promises to improve personalization

Data & Analytics How the GDPR promises to improve personalization

2m Mike O'Brien
Looking beyond chatbots: How NASA uses AI to search for life outside Earth

AI Looking beyond chatbots: How NASA uses AI to search for life outside Earth

3m Mike O'Brien
Website conversions and the 'North Star' metric: Q&A with Subway’s Chad Sanderson

Ecommerce Website conversions and the 'North Star' metric: Q&A with Subway’s Chad Sanderson

3m Mike O'Brien
GDPR: Increased transparency and increased trust

Data & Analytics GDPR: Increased transparency and increased trust

3m Mike O'Brien
Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein

Blockchain Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein

3m Tim Flagg
A matter of trust: What are you doing with my data?

Strategy & Leadership A matter of trust: What are you doing with my data?

3m Mike O'Brien
From 1980 through next May: The evolution of GDPR

Data & Analytics From 1980 through next May: The evolution of GDPR

3m Mike O'Brien
How democratizing data leads to better decisions

Data & Analytics How democratizing data leads to better decisions

3m Mike O'Brien
Breaking down silos with the metrics that matter

Data & Analytics Breaking down silos with the metrics that matter

4m Mike O'Brien
What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data

Ecommerce What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data

4m Mike O'Brien
Seeing the trees for the forest with paid social

Social & Community Seeing the trees for the forest with paid social

4m Mike O'Brien
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