The top three secrets to increasing email open and click rates in 2021

Digital Marketing The top three secrets to increasing email open and click rates in 2021

8m Norman Guadagno & Greg Bouton

The top three secrets to increasing email open and...

Acoustic's Norman Guadagno and Greg Bouton highlight what marketers need to know in order to optimize their email marketing in 2021 Read More...

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Take control of your email deliverability

B2C Email Marketing Take control of your email deliverability

5y Derek Harding

Take control of your email deliverability

It’s time for brands to take ownership and control over their own deliverability and here’s why. For as long as I’ve been in the field of email market...

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Why not having DMARC can still hurt your deliverability

Email Why not having DMARC can still hurt your deliverability

6y Derek Harding

Why not having DMARC can still hurt your deliverab...

In theory, having no DMARC record should have no impact on deliverability, but not everyone got that memo. Read More...

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Stats of the week: consumers say no to online advertising

Ad Industry Metrics Stats of the week: consumers say no to online advertising

6y Sophie Loras

Stats of the week: consumers say no to online adve...

Marketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report ...

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Reviving sluggish sales with email personalization

Acquisition Reviving sluggish sales with email personalization

6y Guest Writer

Reviving sluggish sales with email personalization

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...

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Access to data is the key to China's programmatic sector

Asia Access to data is the key to China's programmatic sector

6y Charlie Wang

Access to data is the key to China's programmatic ...

Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...

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Two more New Year’s resolutions to add to your list

Email Two more New Year’s resolutions to add to your list

6y Scott Roth

Two more New Year’s resolutions to add to your lis...

Because the New Year is traditionally the season for making personal and professional resolutions, this is an opportune time to consider optimizing yo...

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What email marketers can learn from 'Friends'

Email What email marketers can learn from 'Friends'

6y Kara Trivunovic

What email marketers can learn from 'Friends'

How can quotes from the hit TV sitcom Friends resonate within the context of email marketing? Read More...

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How top email marketers defend value by ensuring trust

Email How top email marketers defend value by ensuring trust

6y Scott Roth

How top email marketers defend value by ensuring t...

Email programs able to successfully engage with consumers are vulnerable to exploitation by cyber criminals, so brands must go above and beyond to ens...

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How to identify your mobile audience and their needs

Media How to identify your mobile audience and their needs

6y Andy Favell

How to identify your mobile audience and their nee...

Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...

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Email killed the promotional planning star

Email Email killed the promotional planning star

6y Kara Trivunovic

Email killed the promotional planning star

Digital channels let marketers conduct promotional planning in real-time. Did email kill this former strategic star-move, or has making a plan become ...

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11 tips to document and improve your email marketing program

Email 11 tips to document and improve your email marketing program

6y Jeanne Jennings

11 tips to document and improve your email marketi...

How well documented is your email marketing program? Improve functionality by using these 11 tips to capture qualitative information and accurately as...

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The 2015 holiday season is more omnichannel than ever

Ecommerce The 2015 holiday season is more omnichannel than ever

6y Catherine Magoffin

The 2015 holiday season is more omnichannel than e...

Marketing trends from 2015's holiday shopping season as displayed by Target, Walmart, and other retailers indicate a shift towards an omnichannel appr...

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How can you solve your mobile marketing problem?

Media How can you solve your mobile marketing problem?

6y Dave Hendricks

How can you solve your mobile marketing problem?

What is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for m...

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Stay ahead of the statistic: avoid declining deliverability

Email Stay ahead of the statistic: avoid declining deliverability

6y Scott Roth

Stay ahead of the statistic: avoid declining deliv...

Here are three common issues that can interfere with email deliverability. These strategies will enable you to successfully engage with subscribers an...

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The 4 keys to marketing success in 2016

Marketing The 4 keys to marketing success in 2016

6y Catherine Magoffin

The 4 keys to marketing success in 2016

If expectations from today's consumers are any indication of future demands in 2016, then marketers can prepare to fulfill these needs by employing th...

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Do you know when to call in the email experts?

Email Do you know when to call in the email experts?

6y Kara Trivunovic

Do you know when to call in the email experts?

Email is a veteran in comparison to other digital marketing channels, but it's still an evolving medium. When errors occur, avoid Googled DIY solution...

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The real value of loyalty programs: data

Data insights The real value of loyalty programs: data

6y Jeanne Jennings

The real value of loyalty programs: data

Incorporating loyalty programs into marketing campaigns will not only encourage repeat business, but they also present an opportunity to collect a div...

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How to earn Cubs status for your email program

Email How to earn Cubs status for your email program

6y Kara Trivunovic

How to earn Cubs status for your email program

Successful email programs are contingent upon their ability to drive and sustain brand loyalty with subscribers. Assess these fundamental aspects of y...

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Email primetime: connect with customers on their schedules

Email Email primetime: connect with customers on their schedules

6y Scott Roth

Email primetime: connect with customers on their s...

When is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help yo...

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Email interaction: tell it like it is

Email Email interaction: tell it like it is

6y Catherine Magoffin

Email interaction: tell it like it is

One-click emails are an efficient way for consumers to share personal preferences with brands and provides email marketers actionable data that can be...

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Why Was My Email Blocked?

Email Why Was My Email Blocked?

7y Derek Harding

Why Was My Email Blocked?

Oftentimes absolutely no one knows why your email got blocked or bulked, but that isn’t necessarily a problem. Read More...

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Data Must Drive Your 2015 Digital Marketing Planning

Advanced Email Marketing Data Must Drive Your 2015 Digital Marketing Planning

7y Catherine Magoffin

Data Must Drive Your 2015 Digital Marketing Planni...

Data gathering, analysis, activation, and benchmarking are key to making sure that your email programs are as strong as they can be. Read More...

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10 Tips for Inspiring Email Love and Long-Lasting Subscriber Devotion

Email 10 Tips for Inspiring Email Love and Long-Lasting Subscriber Devotion

8y Margaret Farmakis

10 Tips for Inspiring Email Love and Long-Lasting ...

When it comes to love and email, best practices for achieving results (i.e., long-term commitment) are surprisingly similar. Here are 10 tips for insp...

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Spam Out!

Asia Spam Out!

10y Mandeep Grover

Spam Out!

Running a successful email marketing campaign requires planning and a strong understanding of your customer's needs. Consider these five ways. Read Mo...

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How to Ensure Email Deliverability in China

Asia How to Ensure Email Deliverability in China

10y Francis Kwok

How to Ensure Email Deliverability in China

Three tips to win over China's top ISP - Tencent QQ. Read More...

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Relevancy, Reputation, and Engagement: The Evolution of E-mail Delivery Management

Asia Relevancy, Reputation, and Engagement: The Evolution of E-mail Delivery Management

11y Dominic Powers

Relevancy, Reputation, and Engagement: The Evoluti...

When four in five emails sent globally are estimated to be spam, how do you ensure your messaging is relevant? Here are five ways. Read More...

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