LiveRamp and Bombora are partnering for probabilistic targeting of SMBs with stated 86% accuracy, as determined by blind tests with 40,000 businesses....
View articleDigital ad spend in the US reached $28.4 billion in Q1 of 2019, up from $23.9 billion in Q1 of last year. Retail accounts for nearly 22% of that spend...
View articleA May/June survey of 500 digital marketing decision makers found that paid search comprises 40% of digital ad spend. More on top challenges, trends, a...
View articleGeofencing goes beyond standard geographic targeting by honing in on very specific locations down to a drawn radius of X miles, streets, or even build...
View articleLiveRamp is an identity resolution provider. The beta of their new Authenticated Traffic Solution (ATS) launches next month and will be available by A...
View articleResearch shows that about 144 million people in the US are listening to podcasts in 2019. And podcast advertising earns 4.4x better recall than other ...
View articleNew ecommerce study from March/April 2019 reveals that about 50% of respondents plan to increase investment in Facebook Ads and Google Ads compared to...
View articleThis guest post comes from Dave Atchison, the CEO of New Engen. He discusses the recent California Consumer Privacy Act and what it means for digital ...
View articleOver the last 23 years, Amazon has evolved from an online bookseller to an “everything store” that’s becoming a bigger player in the digital marketing...
View articleVideo advertising is a growing type of digital advertising and it can be very effective for brands, especially when applying the appropriate creative ...
View articleThis week, venture capitalist Mary Meeker released her annual Internet Trends report, and China was a key focus. Read More...
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