In this video, Coca-Cola's director of social media and sustainability, Tim Goudie, talks about the power of social media and the art of content creat...
View articleAdult coloring is currently trending as a pacifying recreational hobby, but what is this activity's appeal to consumers? Who is investing in nostalgia...
View articleJust in time for the sleepy summer silly season, David Ketchum offers the following tips for campaign and keyword optimization. Read More...
View articleAs the Internet has people starting back-to-school shopping earlier than ever, Nordstrom and Forever 21 are two retailers whose clever campaigns stand...
View articleAustralian fashion retailer David Jones has partnered with former Silverchair front man Daniel Johns to target a Gen Y audience by releasing its lates...
View articleIn its most recent testing phase, the Media Rating Council found that while 63 percent of campaigns had consistent viewability, mobile was a big facto...
View articleCombining location-based data with other types of data, such as app and purchase, helped the three brands launch successful mobile campaigns, accordin...
View articleAfter using a meditation app, Mandeep Grover finds many techniques which are just as useful when applied to a digital marketing strategy. Read More...
View articleDuring a keynote at ClickZ Live, PepsiCo Canada's senior director of marketing for Frito-Lay shared some top tips for coming up with creative campaign...
View article‘Localization’ of marketing through videos in native languages is the next level of audience engagement. Read More...
View articleWinning digital campaigns have three things in common – great content, an element of simplicity, and a strong interactive digital component, writes Er...
View articleSnapchat is very popular with Millennials, while McDonald's is not. Could McDonald's glean some of that popularity, being the first brand to use the p...
View articleFacebook and smartphone use skyrocketed among Romanian seniors after an experimental campaign by UK telecommunications giant Vodafone connected them w...
View articleThe more advertisers have access to attribution, the more they're going to want to track and segment their impressions. Read More...
View articleWeChat is every marketer's go to platform in China right now, but creating shareable content to tap its 500 million users is the key. Read More...
View articleClever new ads from Hotels.com feature subtitles and an ASL interpreter. Meant to be watched without sound, the ads acknowledge the default silence of...
View articleAccording to some agency higher-ups, the quickly-growing digital space calls for constant innovation. Read More...
View articleThe new six-minute safety video seen by Delta Airlines passengers pays tribute to popular memes and YouTube videos, celebrating the video giant's 10th...
View articleConsumers can now text without getting their smartphones dirty, thanks to the Bluetooth-enabled trays KFC Germany premiered during the chain's new loc...
View articleEmojis are so popular among consumers that brands have graduated from tweeting them to launching keyboards, and in the case of Domino's, allowing cons...
View articleAmazon has created its own app advertising platform for Android and Fire to rival similar products from Google, Facebook, and Twitter Read More...
View articleSocial media plays a big role in Burger King's marketing, between its funny tweets to the relaunch of its chicken fries. ClickZ caught up with the bra...
View articleFacebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Read More...
View articleThe latest brand to use virtual reality, Patrón shows users the entire tequila-making process, from picking agave plants to boxing bottles, from the p...
View articleEven in industries where you might not expect humorous and outside-the-box campaigns to be successful, brands that take risks can see it pay off in a ...
View articleEven though it may seem like digital is growing at a quick pace, marketers still need to move faster in order to get a step ahead of consumers. Read M...
View articleIn order to celebrate Earth Day and promote the fall launch of the hydrogen-powered Mirai, Toyota and Droga5 released a "Fueled by Bulls**t" video dir...
View article