Netflix’s next challenge – Retaining the connected customers

Content Marketing Netflix’s next challenge – Retaining the connected customers

1y Calvin Carter

Netflix’s next challenge – Retaining the connected...

Calvin Carter, CEO of Bottle Rocket, discusses how having an online presence is no longer enough to retain customers. Read More...

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More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey

Strategy & Leadership More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey

3y Mike O'Brien

More data, fewer agencies: Key takeaways from Dent...

Though the marketing landscape changes quickly and constantly, the average CMO views their role the exact same as they always have; driving business g...

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Uber, Airbnb and how their affiliate marketing strategies differ

Strategy & Leadership Uber, Airbnb and how their affiliate marketing strategies differ

3y Mike O'Brien

Uber, Airbnb and how their affiliate marketing str...

Uber and Airbnb have a lot of surface things in common: they're unicorns who have disrupted their respective industries and evolved into global powerh...

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3 examples of technology disrupting marketing

Strategy & Leadership 3 examples of technology disrupting marketing

3y Mike O'Brien

3 examples of technology disrupting marketing

On the surface, "digital disruption" sounds like one of those marketing terms that's so overused it's been rendered meaningless. But Scott Brinker, Hu...

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How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

Strategy & Leadership How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

3y Mike O'Brien

How 3 retailers are looking ahead in the wake of T...

Earlier this month, Toys ‘R’ Us shut its doors for good, proving once and for all that retail is incredibly disruptable. Three brands that don’t plan ...

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Empathy, transparency and the omni-channel customer: Q+A with Walmart CMO Tony Rogers

Strategy & Leadership Empathy, transparency and the omni-channel customer: Q+A with Walmart CMO Tony Rogers

4y Jenna Sereni

Empathy, transparency and the omni-channel custome...

Amazon has become Walmart's biggest competitor over the past few years, though the world's largest retailer has come back in a big way by investing in...

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The three reasons CPG brands can't ignore ecommerce

CPG The three reasons CPG brands can't ignore ecommerce

4y Al Roberts

The three reasons CPG brands can't ignore ecommerc...

The lucrative CPG space has historically been dominated by some of the world's most powerful brands, like Unilver and Procter & Gamble. But the ma...

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Technology empowers companies to remain agile against Amazon, whether they're David or Goliath

Strategy & Leadership Technology empowers companies to remain agile against Amazon, whether they're David or Goliath

4y Mike O'Brien

Technology empowers companies to remain agile agai...

Amazon’s dominance has certainly hurt many retailers, but new technologies allow marketers to be agile and remain competitive, no matter their company...

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Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein

Blockchain Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein

4y Tim Flagg

Why CMOs need to understand the power of blockchai...

As the former VP of Marketing at social media management company Sprinklr, Jeremy Epstein had a front row seat to the evolution of social media market...

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The 4 skills required for crypto-marketing success

Blockchain The 4 skills required for crypto-marketing success

4y Jeremy Epstein

The 4 skills required for crypto-marketing success

Part four of our blockchain series is all about the skills crypto-marketers need to impact blockchain-based token economies: familiarity with technolo...

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Blockchain marketing: A look at the technology landscape and emerging players

Blockchain Blockchain marketing: A look at the technology landscape and emerging players

4y Jeremy Epstein

Blockchain marketing: A look at the technology lan...

In part three of our blockchain series, Never Stop Marketing CEO Jeremy Epstein takes a step back to look at the blockchain marketing technology lands...

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Blockchain: Reshaping advertising, removing fraud, rebuilding trust

Blockchain Blockchain: Reshaping advertising, removing fraud, rebuilding trust

4y Jeremy Epstein

Blockchain: Reshaping advertising, removing fraud,...

In part two of our four-part guest series from marketing veteran and blockchain expert Jeremy Epstein, we highlight four companies that are at the for...

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What can we learn from the successes and failures of Unicorns?

Strategy & Leadership What can we learn from the successes and failures of Unicorns?

4y Clark Boyd

What can we learn from the successes and failures ...

The term “unicorn” is commonly used to define a privately-owned company that is valued at $1 billion or more. Although named after a mythi...

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What's your Amazon strategy? The evolution of ecommerce

Digital Transformation What's your Amazon strategy? The evolution of ecommerce

4y Mike O'Brien

What's your Amazon strategy? The evolution of ecom...

Amazon's star is in the ascendancy, thanks to the company's ability to evolve along with customers' behaviors and expectations. As ecommerce grows in ...

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Analog pockets in a digital world: Questioning the inevitability of digital disruption

Digital Transformation Analog pockets in a digital world: Questioning the inevitability of digital disruption

4y Luke Richards

Analog pockets in a digital world: Questioning the...

Those of us with an interest in digital business are obsessed with disruption. We’ve seen Amazon, with its infinite shelves, disrupt book retailers. W...

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How to hire for digital disruption: What skills should you look for?

Digital Transformation How to hire for digital disruption: What skills should you look for?

4y Luke Richards

How to hire for digital disruption: What skills sh...

Digital disruption is a challenge – especially when it comes to ensuring that your workforce can meet the needs of a disruptive future. Analysts and r...

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How the rise of gatekeepers is disrupting the travel industry - and what to do about it

Travel & Hospitality How the rise of gatekeepers is disrupting the travel industry - and what to do about it

4y Rebecca Sentance

How the rise of gatekeepers is disrupting the trav...

The way in which consumers access the online world is changing and fragmenting. Social media, digital assistants, chatbots and more are making it quic...

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Digital disruption in CPG: What marketers need to know

CPG (FMCG) Digital disruption in CPG: What marketers need to know

4y Chris Camps

Digital disruption in CPG: What marketers need to ...

In the sea of digital disruption, the Consumer-Packaged Goods (CPG) industry has remained relatively stable. But change is inevitable; here’s how it m...

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Making inroads into digital transformation with Scania: Insights from the Adobe Summit EMEA

Data-Driven Marketing Making inroads into digital transformation with Scania: Insights from the Adobe Summit EMEA

4y Chris Camps

Making inroads into digital transformation with Sc...

In 2015, Swedish manufacturer Scania decided to overhaul their digital capabilities. Two years on, their Head of Online reveals the benefits and chall...

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The Retail Reckoning: How retailers can survive the digital revolution

Ecommerce The Retail Reckoning: How retailers can survive the digital revolution

4y Evan Magliocca

The Retail Reckoning: How retailers can survive th...

The retail bubble is finally bursting. For too long, retailers have remained bloated in store footprints and overconfident in mindset. Finally, retail...

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Seven ways to future-proof your digital strategy

Asia Seven ways to future-proof your digital strategy

5y Sophie Loras

Seven ways to future-proof your digital strategy

Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. ...

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How can chief marketing officers use disruption to stay ahead?

Asia How can chief marketing officers use disruption to stay ahead?

5y Sophie Loras

How can chief marketing officers use disruption to...

Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an exclus...

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What's holding back CMOs in Asia?

Asia What's holding back CMOs in Asia?

5y Sophie Loras

What's holding back CMOs in Asia?

APAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting t...

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What do the jobs of the future look like in an AI world?

Asia What do the jobs of the future look like in an AI world?

5y Sophie Loras

What do the jobs of the future look like in an AI ...

In the 'future' will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn't, says Edelman D...

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A checklist for mid-year marketing mania

Strategies A checklist for mid-year marketing mania

5y Catherine Magoffin

A checklist for mid-year marketing mania

The summer will be over as quickly as it started. Use these four tips to ensure that the hectic back to school shopping season doesn't sneak up on you...

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The Digital Arms Race in San Francisco: New speakers, new formats, new events

Conference Coverage The Digital Arms Race in San Francisco: New speakers, new formats, new events

5y Mike O'Brien

The Digital Arms Race in San Francisco: New speake...

ClickZ Live San Francisco is an August staple (right?) but this year, we've made a few changes you'll love, like the new format and the brand new even...

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Five ways sales can work with marketing for better results

Asia Five ways sales can work with marketing for better results

5y Sophie Loras

Five ways sales can work with marketing for better...

Sales representatives should work more closely with marketing teams to counter changing consumer purchase behavior brought about by the digital age. R...

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