Putting the "personal" in personalization
Customer experience

Putting the "personal" in personalization

4y Michael Collins

Putting the "personal" in personalization

How your business can be personal yet practical and build valuable customer relations Read More...

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Leadership Q&A with Christie's VP digital marketing, Samantha Margolis
Digital Leaders

Leadership Q&A with Christie's VP digital marketing, Samantha Margolis

5y Kamaljeet Kalsi

Leadership Q&A with Christie's VP digital marketin...

30-second summary: The ClickZ Experience 2021 virtual event will see some of the world’s greatest marketing leadership Here’s a sneak peek...

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CMO's handbook to building great marketing teams
Digital Leaders

CMO's handbook to building great marketing teams

5y Michael Collins

CMO's handbook to building great marketing teams

CFA Institute's CMO shares practical tips and guidance on the mindset that makes marketing a successful team sport Read More...

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Why domain-level “intent” can mislead the buyer journey analysis
Digital Marketing

Why domain-level “intent” can mislead the buyer journey analysis

5y Bret Smith

Why domain-level “intent” can mislead the buyer jo...

There is room for better lead capturing as ABM evolves in a cookieless world  Read More...

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No limits, no budget: How Asics built the Eternal Run campaign
Case Study

No limits, no budget: How Asics built the Eternal Run campaign

5y Gareth Platt

No limits, no budget: How Asics built the Eternal ...

How organic media and community engagement propelled a billion impressions and a line-up of awards Read More...

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Three trends challenger brand marketers need to know
Digital Advertising

Three trends challenger brand marketers need to know

5y Keen

Three trends challenger brand marketers need to kn...

Top-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...

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Five email and mobile marketing insights from 2021 (Q1 to Q2)
Email

Five email and mobile marketing insights from 2021 (Q1 to Q2)

5y Erinne Mejia

Five email and mobile marketing insights from 2021...

Acoustic's Senior Director of Product Management shares key trends around how and why consumers engage with content Read More...

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CMOs and modern marketing
Data insights

CMOs and modern marketing

5y Kamaljeet Kalsi

CMOs and modern marketing

LinkedIn's VP of Product Management deciphers modern marketing and how this strategy will create champion brands in a post-pandemic world Read More...

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Brand positioning: the cornerstone for B2B experiential brands
B2B

Brand positioning: the cornerstone for B2B experiential brands

5y Michael Collins

Brand positioning: the cornerstone for B2B experie...

Explore the pillars and key questions for creating a stellar B2B brand experience Read More...

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A contingency plan for the inevitable cookie death
AI & Automation

A contingency plan for the inevitable cookie death

5y Jeremy Hlavacek

A contingency plan for the inevitable cookie death

Google’s decision to kill Chrome's third-party cookies shifted to 2023 but that should not lull digital advertisers and publishers into complacency – ...

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Data integration: the key to omnichannel marketing
Analytics

Data integration: the key to omnichannel marketing

5y Jeremy Chan

Data integration: the key to omnichannel marketing

Omnichannel marketing presents an opportunity to marketers but requires better use of data Read More...

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Four great lessons in human-centric marketing
Digital Leaders

Four great lessons in human-centric marketing

5y Mark W. Schaefer

Four great lessons in human-centric marketing

The most human company wins, not by focusing on winning but by focusing on helping their customers win in life - here's why Read More...

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The CMO's role as a change agent to deliver outstanding CX
Digital Leaders

The CMO's role as a change agent to deliver outstanding CX

5y Kamaljeet Kalsi

The CMO's role as a change agent to deliver outsta...

Capgemini's Vice President of Marketing Services and Digital Customer Experience on CMO's evolving role and opportunities to improve customer retentio...

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Three ways B2B brands can win over millennials
B2B

Three ways B2B brands can win over millennials

5y Tyrona Heath

Three ways B2B brands can win over millennials

LinkedIn B2B Institute's Director, Market Engagement, Tyrona Heath helps marketers innovate on digital platforms, elevate their brand, and win more ac...

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Marketing is every employee’s job (They just don’t always know it)
Advertising & Promotion

Marketing is every employee’s job (They just don’t always know it)

5y Norman Guadagno

Marketing is every employee’s job (They just don’t...

Norman Guadagno, CMO at Acoustic, details why all employees need to cherish their role as a brand ambassador and how that can help marketing Read More...

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Product recommendations are not “one size fits all”
Acquisition

Product recommendations are not “one size fits all”

5y Jeremy Chan

Product recommendations are not “one size fits all...

A good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...

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How a brand-to-local marketing strategy amplified The Grasshopper Company's growth
Case Study

How a brand-to-local marketing strategy amplified The Grasshopper Company's...

5y Jacqueline Dooley

How a brand-to-local marketing strategy amplified ...

How the 52 year old legacy brand saw a 500% lead generation boost using centralization, modernized digital marketing, localized ad targeting, and a de...

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How businesses can and should become influencers themselves
Digital Marketing

How businesses can and should become influencers themselves

5y Neal Schaffer

How businesses can and should become influencers t...

Neal Schaffer flips the perspective on influencer marketing and discusses how your business can be an influencer Read More...

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Maropost: the secret to email personalization at scale
Automation

Maropost: the secret to email personalization at scale

5y Maropost

Maropost: the secret to email personalization at s...

A Q&A on the role of email marketing in a post-pandemic world and how businesses can best utilize personalization at scale to drive marketing objectiv...

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Why helpful marketing should outlast the pandemic
Advanced Email Marketing

Why helpful marketing should outlast the pandemic

5y Kath Pay

Why helpful marketing should outlast the pandemic

International Bestselling Author, Kath Pay dissects the concept of helpful marketing and how this customer-centric approach has helped brands see posi...

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How content really works for business: the operating models of content and more
Content

How content really works for business: the operating models of content and ...

5y Robert Rose

How content really works for business: the operati...

A rare, in-depth discussion on content's role in business that senior leaders need to be having with their teams in order to expand in digital Read Mo...

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Blueshift’s Engage21 Conference: Experience Smarter Marketing
Digital Advertising

Blueshift’s Engage21 Conference: Experience Smarter Marketing

5y Jeremy Chan

Blueshift’s Engage21 Conference: Experience Smarte...

Next week’s virtual conference will discuss the rapidly changing environment online marketers find themselves in and how to navigate a future with man...

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The fruits of collaboration: how US retailers are monetizing their data
Acquisition

The fruits of collaboration: how US retailers are monetizing their data

5y Selwyn Parker

The fruits of collaboration: how US retailers are ...

How customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...

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How your personal brand can save your career during a pandemic
Digital Advertising

How your personal brand can save your career during a pandemic

5y Mark W. Schaefer

How your personal brand can save your career durin...

Despite being tanked by the pandemic and testing positive, just a few weeks later my business had one of the strongest financial months of my career. ...

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Being an effective marketing leader with Mark Evans, Direct Line Group
Digital Advertising

Being an effective marketing leader with Mark Evans, Direct Line Group

5y Kamaljeet Kalsi

Being an effective marketing leader with Mark Evan...

Leadership, the exciting yet volatile future of marketing, and sector-specific challenges Read More...

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How technology is changing the role of the CMO in 2021
Digital Transformation

How technology is changing the role of the CMO in 2021

5y Michael Collins

How technology is changing the role of the CMO in ...

In a world with rapidly advancing technology and changing customer attitudes, the CMO's role is an important one - making it key to stay agile, adapti...

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AI-powered chatbots deliver personalization at scale
AI & Automation

AI-powered chatbots deliver personalization at scale

5y Jacqueline Dooley

AI-powered chatbots deliver personalization at sca...

Conversational marketing platforms that utilize automated, personalized, real-time conversations are reshaping digital commerce Read More...

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