Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
Retargeting treats all customers the same way, regardless of their on-site behavior. Here’s why behavioral targeting with algorithms is poised to upend that model.
Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn't quite that simple.
Marketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report from HubSpot shows.
For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful glossary.
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.
Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the ... read more
What can marketers gain from collecting and integrating touchpoint data into the CRM system?
As the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad formats.
New research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and video.